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Builders are Thriving Online as Home Building Approvals Bounce Back, Announces Oracle Digital

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Established SEO Company explains how an effective virtual presence can help building companies expose their brands and gain increased enquiries and sales profits.

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Builders are Thriving Online as Home Building Approvals Bounce Back, Announces Oracle Digital

  1. 1. Builders are Thriving Online as Home Building Approvals Bounce Back, Announces Oracle Digital©2012, Oracle Digital Page | 1
  2. 2. Established SEO Company explains how an effective virtualpresence can help building companies expose their brands andgain increased enquiries and sales profits.Oracle Digital, a leading Website Marketing Company offering Perth SEO services, hasannounced that businesses, particularly those belonging to the construction, housing andbuilding industries, should seriously consider using online tools in order to make theircompanies more successful.This announcement from the company is in light of a new report from the AustralianBureau of Statistics showing building approvals have increased significantly this May –which industry experts consider as a sign of the improving conditions in the industry.Before the release of the report, analysts had already forecasted that there will be anincrease of approximately 5% of building approvals in May, in light of the rate cutadjustments made during the previous months.But with the release of new ABS figures, it seems that the analysts had it wrong. Buildingapprovals for May had significantly increased by 27.3% - which is actually 5 times greaterthan the forecast.This sudden increase was quite a surprise, considering that there was an 8.7% fall forbuilding approvals in April. But as experts explained, this improvement may actually beattributed to the 125 basis points interest rate cuts that were introduced in November.They also added that on an annual average, building approvals rose in May by 9.3%, afterfollowing a 24.1% decrease in April. They noted that for this year, the approvals weremuch more than they ever expected.In light of these new developments, those in the housing, building and constructionsectors have become more optimistic. This is considering the fact that the housingindustry has been showing a steady decline in demand for the past several years – whichis why they are quite happy with how things are turning out now.In order to take advantage of this seeming growth in demand for these industries, expertsare saying that companies within these industries should start engaging in more stringentand advanced approaches in reaching their target market and making their brand known.And according to them, one of the most effective ways to do this is by going “online”.Lauren O’Connor, Marketing Manager of 4Land Property Group, an esteemed Perthproperty and real estate company, attests to the viability of the Internet as a promotionand marketing tool. She said, “Our marketing efforts have become more fruitful ever sincewe started aggressively using the Internet as a platform.©2012, Oracle Digital Page | 2
  3. 3. With it, we are able to reach a wider market and we are able to efficiently promote ournew products and house and land packages, at significantly lower costs compared tomore traditional advertising mediums.”James Corby, Business Development Director of Oracle Digital, shares the same view. Hesaid, “With the Internet age we are living in now, reaching your audience is much easierand targeted more effectively. And since the emergence of the Internet, users areconstantly growing in number – it obviously follows that your customer market willincrease as well.”Corby further added, “Any business, regardless of the industry it belongs to, will need touse advanced techniques in order to address their market and to promote their brand.Otherwise, they will get left behind. And this is where SEO and Internet tools come intoplay.”Oracle Digital is an established website marketing company in Perth that providesnumerous services to clients within the building industry from Adelaide, Melbourne,Sydney, Brisbane, Perth and other parts of Australia. Their services include SearchEngine Optimisation, online reputation management, communications strategies andonline press release.To take advantage of Oracle Digital’s services, give them a call at 1300 899 851 or visittheir website at http://www.oracledigital.com.au.©2012, Oracle Digital Page | 3