So you want (or you’ve recently created) a website. Whether you’re a business looking to get online traffic or are starting a new internet-based business, there’s something you need to know. Traffic generally doesn’t come on its own --- at least not in droves. You’ll need a traffic sourcing strategy.

1. 5 Sure Strategies for Traffic
Sourcing Success
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2. So you want (or you’ve recently created) a website. Whether you’re a business looking to
get online traffic or are starting a new internet-based business, there’s something you
need to know. Traffic generally doesn’t come on its own --- at least not in droves. You’ll
need a traffic sourcing strategy. Here are five suggestions:
1. Optimise for it.
2. Pay for it
3. Socialise
4. Syndicate some content
5. Investing in professional help could be
well worth the cost.
Optimise for it:
Search engine optimisation will help you
get traffic. SEO is a complex area but is
well worth the effort and investment of time and / or money. By optimising your website,
you can get traffic organically. Organic traffic tends to be the highest converting traffic.
What does that mean? People who land on your website by the recommendation of a
search engine who says your site is relevant to their query tend to be more trusting than
when they land on your site via an advertisement.
Pay for it:
While organic is considered by many to be the best, paid advertising definitely works. One
way to do it is via Google Adwords to drive traffic to your site via keyword advertising and
contextual ads on websites, blogs, and in free email (like Gmail). Caution: Paid ad
campaign success requires some expertise so that you find the right balance between the
cost per click and the profit potential. (Consider hiring a pay per click specialist to help
you)
Socialise:
Online socialising can be great for getting traffic. You can get other people on those social
sites visiting your website and you can increase your organic SEO rankings this way, too.
Socialising can be time consuming but there are tools that automate the process
somewhat for you and there are services that can help you as well.
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3. Syndicate Valuable Content:
The web is all about content. People consume it continuously. Creating optimised content
and syndicating it will help you drive more traffic to your website through links within that
content. The content also works to presell your traffic so it can help poise those visitors to
become customers.
Hire Some Help:
There are only so many hours in the day to run your business and promote it, too. There
are companies that can help you get traffic via all the methods mentioned above. We can
help you. Oracle Digital is a Perth SEO company who offers help in multiple traffic
sourcing areas. We can help with web design, SEO, paid traffic campaigns, social
marketing, and more. Contact us for a customised quote. We work diligently to understand
your business model, your customers, your goals, and we develop a strategy that will help
you quickly get targeted and profitable website traffic.
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