El aumento del alcance social se ha vuelto un desafío para muchas empresas en la carrera por la atención y por destacarse de la multitud. ¿Cómo? Empezando por crear una página de empresa impecable en LinkedIn. Ya sea que esté creando una nueva página de empresa en LinkedIn o renovando una existente, nuestra guía visual cubre todos los aspectos necesarios para lograr una página de empresa perfecta que le ayudará a causar una excelente primera impresión. Si desea ayuda para mejorar su presencia en línea, póngase en contacto hoy mismo con nosotros. Si lo prefiere puede llamarnos al +52 (55) 5668 0442 o escribirnos a info@clikealowsi.com

1. COMPANY PAGE
A VISUAL GUIDE TO CREATING THE PERFECT

2. TABLE OF CONTENTS
1) Company Overview
2) Logo And Banner Image
3) Careers Page
4) Showcase Pages
Page 1
Page 2
Page 5
Page 6
5) Featured Groups Page 8
6) Company Updates Page 9
7) Page Analytics Page 10

3. Your LinkedIn Company Page is an online beacon for both prospective customers
and prospective employees. As such, it is a truly unique space on the web, one that
blurs the lines between knowledge-sharing platform and relationship-building tool.
To help you make the most of your LinkedIn Company Page, we’ve put together this
visual guide, which features several “Pro Tips” that LinkedIn has contributed, along
with some visual examples we’ve gathered from top-performing Company Pages.
So, flip on through and find some inspiration. And if you’d like a text-only version of
LinkedIn’s tips, refer to the checklist that came with your download.
Thanks!
INTRODUCTION

4. PRO TIP
“Make it easy for the right people to find your Company
Page by adding SEO terms in the description and
‘Specialties’ sections.“ - LinkedIn
1
1Company Overview
Company overview
from LinkedIn’s Company Page.

5. “Keep your Company Page fresh with rich cover images that reflect your
company’s accomplishments, events, and offerings.“ - LinkedIn
Kellogg’s Company Page cover image,
which highlights recent accomplishments.
2Logo & Banner
PRO TIP
Logo & BannerLogo & Banner
2
i
i

6. The Weinstein Company’s cover image, which highlights an upcoming film release.
3
2Logo & BannerLogo & BannerLogo & Banner
i

7. Apple’s Company Page cover image, which highlights a product feature.
4
2Logo & BannerLogo & BannerLogo & Banner
i

8. PRO TIP
“Studies show that a strong employer brand can cut cost per
hire by over 50%. Use rich media (like video) on your Careers
Page to showcase yours.” - LinkedIn
NPR’s Careers Page on LinkedIn,
which features an employee video.
3Careers Page
5

9. PRO TIP
“For business lines or initiatives with
unique messaging and audience
segments, consider creating a
dedicated LinkedIn Showcase Page.”
- LinkedIn
Cover images from Adobe’s
two Showcase Pages, which
highlight different business
lines: Adobe Creative Cloud
and Adobe Marketing Cloud.
4Showcase Pages
6
ii

10. Examples of Adobe using unique messaging
for each of its Showcase Pages. 7
ii
4Showcase Pages

11. Sidebar menu showing HubSpot’s Featured Groups.
Click Me!
5Featured GroupsFeatured Groups
PRO TIP
“Tie all of your LinkedIn communities together by using Featured Groups to show Groups you manage or participate in on
your Company Page.” - LinkedIn
8
i

12. PRO TIP
“Every like, comment, and share increases your reach. Prompt your followers
to take action on your updates by asking thoughtful questions.” - LinkedIn
Examples of Commonwealth Bank using Company Page
updates to ask questions and engage with its audience.i
Click Me!
6Company Updates
9

13. Example Company Page Analytics (note: some data has been hidden)
7Page Analytics
PRO TIP
“Get insight into what’s working
and what’s not by using Company
Page Analytics to test frequency,
topics, and formats.”
- LinkedIn
10

14. WSI is a digital marketing company with a strong international presence. Our Digital
Marketing Consultants use their knowledge and expertise to make a difference for
businesses all around the world.
Headquartered in Toronto, Canada, we also have offices in over 80 countries. We’re a
powerful network of marketers who strive to discover, analyze, build and implement
digital solutions that win digital marketing awards and help businesses succeed online.
Over the last 20 years, WSI has won multiple digital marketing awards for our solutions
by adapting to the constantly shifting landscape of the Internet. We take pride in helping
businesses make the most of the dollars they spend on digital marketing.
Ready to move ahead and discuss a project with a local Digital Marketing Consultant?
Get in touch with one of our experts now by visiting
www.wsiworld.com
ABOUT US