This is a general discussion of social media, and adolescent trends in social media use.

1. Dr. Cliff Lampe (@clifflampe)
cacl@umich.edu

2. Cliff Lampe
Professor UM
School of
Information
PhD in Information
Social media
research

3. What is social media?

5. Common
characteristics
User generated content
Direct user-to-user
interaction
Bundles of applications

6. User Generated
Content
Social media sites
are dependent on
user’s for content
Sites are usually
free, but so is the
user work
Content can take
many forms

7. Direct user-to-user
interaction
Not mass media
Not interpersonal
communication

8. Bundles of applications
“Affordances”
Symmetric linking
Content rating
“Beyond Being
There”

9. Multiple genres of
social media

11. The social media
environment has
evolved quickly,
though is stabilizing a
bit.

12. Most popular social
media sites

16. Trends in SNS use

17. Pew Internet studies

23. Teen use of social
media

28. Teens have not left
Facebook, but their use
has changed
dramatically over time.

29. Teens have a complicated
relationship with Facebook.

30. Teens are dividing their social media activity
across several sites.

31. Teens and Privacy

36. Teens and self
presentation

40. Other sites popular with
teens

41. Consistent research
findings on social media.

42. Use is heterogeneous.
Lurking vs. engaging. Motivations.
Tools
and systems. “90/10”
participation
curve

43. Outcomes are based on
how one uses social
media.
Loneliness and depression are
more associated with lurking.
Active uses feel more
connected to friends. Social
Capital.

44. Social media is about
production.
Major issues include selfpresentation, audience, and
attention.

45. Summary points
•
•
•
•
Social media use continues to grow. It remains
dynamic, but not as volatile as several years ago.
Teens are heavy users of social media. While
they have not left Facebook, they are expanding
their use over multiple other sites.
How and why people use social media is VERY
heterogeneous. These affect outcomes.
Sites have very different features that interact
and support different types of social interaction.

46. Thanks!
Cliff Lampe
cacl@umich.edu
Twitter:
@clifflampe
SlideShare:
clifflampe