The digital world has permeated every aspect of our daily lives, from the way we spend our time, to the way we spend our money.
It has changed the way we communicate, and it has really changed the way we seek and receive information.
6. Content Marketing: Old and New
Official
Defini:on:
“Content
MarkeBng
is
the
art
of
understanding
exactly
what
your
prospects
and
customers
need
to
know.
Then
delivering
that
content
to
them
in
a
relevant
and
compelling
way
to
grow
your
business”
-‐-‐The
Content
Marke.ng
Ins.tute
11. OpBmized
Content
MarkeBng
New
Normal
Defini:on:
“Op:mized
Content
MarkeBng
is
the
art
of
understanding
exactly
what
your
prospect
and
customers
need
to
know
and
deliberately
producing
op:mized
content
based
on
keywords
that
are
driving
organic
search
traffic
and
conversions.
Then
delivering
that
op:mized
content
in
a
relevant
and
compelling
way
to
grow
your
business
by
socializing
the
content
through
your
organiza:on’s
social
networks.”
-‐-‐Krista
LaRiviere,
gShiV
Labs
12. Focus on Engagement vs Lead count.
Implication: Businesses are moving away
from “how do I generate more
leads” to “how do I engage
qualified buyers.”
13. Where
to
begin?
Start
with
ques:ons
about
Audience
• Who
is
the
customer?
What
do
they
care
about?
• Where
do
they
discover
content?
• What
formats
do
they
prefer?
• What
moBvates
them
to
act?
• What
stories
will
we
tell
to
align
brand
&
customer
goals?
14. Next…
•
Keywords:
Broad
&
Category
(even
mobile
keywords)
•
Content:
Resource
Center,
Blogs,
Social
Content,
Media
•
Op:mize:
Corp
Site,
ArBcles,
Blogs,
Digital
Assets,
Videos
•
Socialize:
FB,
LinkedIn,
G+,
Slideshare,
Twiber,
YouTube
•
Integra:on:
MarkeBng
&
PR
•
Measure:
Non-‐Brand
Keyword,
Traffic,
Social
KPIs,
Leads,
Conversions
16. SEO
&
Social
Media
Together
• Just
adding
pages
and
pages
of
content
as
an
SEO
strategy
doesn’t
cut
it
anymore
And
I’m
Social
Media.
• Social
Media
is
the
new
way
to
take
your
SEO
strategy
to
Hello.
I’m
SEO.
the
next
level
• Social
Media
increases
the
number
of
high
quality
links
and
targeted
traffic
18. Remember
the
old
adage..
Slow
and
Steady
Wins
the
Race!
‘If
you
slowly
and
consistently
implement
this
strategy,
you
will
be
ok…’
19. Remember
the
old
adage..
Slow
and
Steady
Wins
the
Race!
‘If
you
slowly
and
consistently
implement
this
strategy,
you
will
be
ok…’
20. In
the
new
normal…
Fast
and
Consistent
always
beats
slow
and
steady!
21. QuesBons?
Jamshaid
(Jam)
Hashmi
1888
678
7588
x
1278
Toll
Free
jhashmi@clicktecs.com
Connect
with
me
on
Linkedin
hbp://ca.linkedin.com/in/jamshaidhashmi
Follow
me
on
Facebook:
www.facebook.com/jamshaidhashmi