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New Context Conference: Intro to Lean UX

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Janice Fraser
Janice Fraser
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Introduction To Lean Startup
LUXR.CO NOVEMBER 2011
LUXR.CO NOVEMBER 2011
TWEET! Janice Fraser www.luxr.co @clevergirl @luxrco #LeanUX LUXR.CO NOVEMBER 2011
Lean Startup? LUXR.CO NOVEMBER 2011
LUXR.CO NOVEMBER 2011
Steve Blank introduced “Customer Development” in...um...2006. LUXR.CO NOVEMBER 2011
Get out of the building! LUXR.CO NOVEMBER 2011
In 2010, Brant Cooper and Patrick Vlaskovitz wrote a shorter, more useful book. LUXR.CO NOVEMBER 2011
1,550,000 results LUXR.CO NOVEMBER 2011
Here’s my distillation... “Customer Development in One Page” LUXR.CO NOVEMBER 2011
LUXR.CO NOVEMBER 2011
+ + make products incremental reduce waste customers want releases LUXR.CO NOVEMBER 2011
#2 New York Times Bestseller LUXR.CO NOVEMBER 2011
LUXR.CO NOVEMBER 2011
UX Cycles THINK Generative Research Ideation Mental models Reduce Behavior Models time, n cycle ot build Test Results time Competitive Analysis MAKE Prototypes Wireframes Value Prop Landing Page Hypotheses Comps Deployed Code CHECK A/B Testing Site Analytics Usability Testing Funnel Sign-ups LUXR.CO NOVEMBER 2011
Why Does User Experience Matter to Lean Startups? LUXR.CO NOVEMBER 2011
People, their goals & needs Sketches and prototypes “New user” experiences CUSTOMER DEVELOPMENT = UX!!? LUXR.CO NOVEMBER 2011
Design > UI Users 1. BLAH why Needs 2. BLAH 3. BLAH what how (INSERT BUSINESS THINKING HERE) Bob can... Uses Features (CREATE SKETCHES, WIREFRAMES & PIXELS) This Week User Stories Themed Releases LUXR.CO NOVEMBER 2011
UX People Are Experts at... • “getting out of the building” • figuring out problem/solution fit • identifying high-value problems • optimizing activation and retention LUXR.CO NOVEMBER 2011
10 9 Principles of Lean UX 1. Design + Prod. Mg. + development = 1 product team 2. Externalize! 3. FLOW: think/make/check 4. Repeatable and routinized 5. Solve the right problem 6. Goal-driven and outcome-focused 7. Generate many options 8. Decide quickly and hold decisions lightly 9. Recognize hypotheses & validate them 10. Research with users is the best source of information (& inspiration) LUXR.CO OCTOBER 2011
LUXR.CO NOVEMBER 2011

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New Context Conference: Intro to Lean UX

  • 2. LUXR.CO NOVEMBER 2011
  • 3. LUXR.CO NOVEMBER 2011
  • 4. TWEET! Janice Fraser www.luxr.co @clevergirl @luxrco #LeanUX LUXR.CO NOVEMBER 2011
  • 5. Lean Startup? LUXR.CO NOVEMBER 2011
  • 6. LUXR.CO NOVEMBER 2011
  • 7. Steve Blank introduced “Customer Development” in...um...2006. LUXR.CO NOVEMBER 2011
  • 8. Get out of the building! LUXR.CO NOVEMBER 2011
  • 9. In 2010, Brant Cooper and Patrick Vlaskovitz wrote a shorter, more useful book. LUXR.CO NOVEMBER 2011
  • 10. 1,550,000 results LUXR.CO NOVEMBER 2011
  • 11. Here’s my distillation... “Customer Development in One Page” LUXR.CO NOVEMBER 2011
  • 12.
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  • 18. LUXR.CO NOVEMBER 2011
  • 19. + + make products incremental reduce waste customers want releases LUXR.CO NOVEMBER 2011
  • 20. #2 New York Times Bestseller LUXR.CO NOVEMBER 2011
  • 21. LUXR.CO NOVEMBER 2011
  • 22. UX Cycles THINK Generative Research Ideation Mental models Reduce Behavior Models time, n cycle ot build Test Results time Competitive Analysis MAKE Prototypes Wireframes Value Prop Landing Page Hypotheses Comps Deployed Code CHECK A/B Testing Site Analytics Usability Testing Funnel Sign-ups LUXR.CO NOVEMBER 2011
  • 23. Why Does User Experience Matter to Lean Startups? LUXR.CO NOVEMBER 2011
  • 24. People, their goals & needs Sketches and prototypes “New user” experiences CUSTOMER DEVELOPMENT = UX!!? LUXR.CO NOVEMBER 2011
  • 25. Design > UI Users 1. BLAH why Needs 2. BLAH 3. BLAH what how (INSERT BUSINESS THINKING HERE) Bob can... Uses Features (CREATE SKETCHES, WIREFRAMES & PIXELS) This Week User Stories Themed Releases LUXR.CO NOVEMBER 2011
  • 26. UX People Are Experts at... • “getting out of the building” • figuring out problem/solution fit • identifying high-value problems • optimizing activation and retention LUXR.CO NOVEMBER 2011
  • 27. 10 9 Principles of Lean UX 1. Design + Prod. Mg. + development = 1 product team 2. Externalize! 3. FLOW: think/make/check 4. Repeatable and routinized 5. Solve the right problem 6. Goal-driven and outcome-focused 7. Generate many options 8. Decide quickly and hold decisions lightly 9. Recognize hypotheses & validate them 10. Research with users is the best source of information (& inspiration) LUXR.CO OCTOBER 2011
  • 28. LUXR.CO NOVEMBER 2011