1. Consumption is lower
during summer ?

2. No! People consume
differently in summer.
• Beer: every +1°C increase results
in +1,2% beer consumption
• Sunglasses: online sales higher
on a clear day
• Drinks & BBQ sales: + 25%
Source: Clear Channel Marketing

3. Summer: the season
during which people
spend the most
3%
55%
7%
34%
Annual budget spend split (%)
Spring Summer Autumn Winter
• We go out more often
• It’s the wedding season
• We spend more money on
food & drinks
Source: eZonomics online poll 07-05-2014

4. Shopping starts
in summer
• 68% of families perform
specific purchases
• 71% of back to school
shopping is planned in
summer
Source: CRIOC/OIVO - B2S survey

5. Flexible target selection:
POI/POS or classic target
group
• 79% of 2m² street furniture are
located within a radius of 1 km
from F1F2 shops
• Reach 74% of families with kids
in only 7 days time
Source: CIM OOH 2016-1 | Adshel Optimum XL | T25-44 with children