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« No man is an island *»

                      so what?




                               *John Donne
claudesuper.com
Former communities




claudesuper.com
www.floridamemory.com/items/show/153504




claudesuper.com




                                                     Families
Friends
                  Credits: redcargul




claudesuper.com
Neighbors




                              http://www.halles.be/fr/23/Voisins

claudesuper.com
Colleagues




claudesuper.com
Creating a social capital

                           Exchange(s)




                     Share(s)




                          Association(s)




                  Achievement(s)




claudesuper.com
Why?

                               Protection
                  Pleasure



                             Wealth




                      Harmony



claudesuper.com
How?

                                               leader


                  Location


                                       Trust

                                                    Engagement



                             Threats
                                                 Desire




claudesuper.com
New communities
                  Message     Me




      Mobile                           Mindset




                   Media    Movement


claudesuper.com
For a new social capital



                  Association(s)              Achievement(s)



                                   Share(s)



                   Exchange(s)




claudesuper.com
Exchange(s)

                                     Easy
                              Continuous
                                   Shorts
                                Multiples
                            Simultaneous
                             Personalized
                                     Viral
claudesuper.com
Share(s)




                       Structured
                         Relevant
                            Open
                           Riches
                        Followed
                         Assessed
                       Measured
     claudesuper.com
Association(s)

                                Simple
                             Abundant
                             Managed
                              Focused
                              Selected
                          Opportunistic
                              Efficient
        claudesuper.com
Achievement(s)




                              Personal
                             Enhancive
                              Balanced
                              Business
                                  Local
                                 Global
                            Sustainable
          claudesuper.com
How?


                                              Management
                  Desire

                            Trust                    Leadership




                                        Efficiency

                           Engagement




claudesuper.com
Community leadership vs ownership
                    Investments    Benefits


                     Goodwill       Desire


                      Rhythm      Engagement


                      Content      Insights




  claudesuper.com
The community manager
• Manage (and control)
  –
      topics, contributions, content, actions, rhythm, to
      ols, life cycle
• Mobilize
  – people, resources, processes, energy, desire
• Measure
  – engagement, figures, KPIs, insights, achievement
• Move (and adapt quickly)
      claudesuper.com
Communities   Benefits



      Community     Business
       Manager      Manager


claudesuper.com

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Communities, community management and business value

  • 1. « No man is an island *» so what? *John Donne claudesuper.com
  • 4. Friends Credits: redcargul claudesuper.com
  • 5. Neighbors http://www.halles.be/fr/23/Voisins claudesuper.com
  • 7. Creating a social capital Exchange(s) Share(s) Association(s) Achievement(s) claudesuper.com
  • 8. Why? Protection Pleasure Wealth Harmony claudesuper.com
  • 9. How? leader Location Trust Engagement Threats Desire claudesuper.com
  • 10. New communities Message Me Mobile Mindset Media Movement claudesuper.com
  • 11. For a new social capital Association(s) Achievement(s) Share(s) Exchange(s) claudesuper.com
  • 12. Exchange(s) Easy Continuous Shorts Multiples Simultaneous Personalized Viral claudesuper.com
  • 13. Share(s) Structured Relevant Open Riches Followed Assessed Measured claudesuper.com
  • 14. Association(s) Simple Abundant Managed Focused Selected Opportunistic Efficient claudesuper.com
  • 15. Achievement(s) Personal Enhancive Balanced Business Local Global Sustainable claudesuper.com
  • 16. How? Management Desire Trust Leadership Efficiency Engagement claudesuper.com
  • 17. Community leadership vs ownership Investments Benefits Goodwill Desire Rhythm Engagement Content Insights claudesuper.com
  • 18. The community manager • Manage (and control) – topics, contributions, content, actions, rhythm, to ols, life cycle • Mobilize – people, resources, processes, energy, desire • Measure – engagement, figures, KPIs, insights, achievement • Move (and adapt quickly) claudesuper.com
  • 19. Communities Benefits Community Business Manager Manager claudesuper.com