The design of an online portfolio gives it attitude and personality. This attitude and personality can be summarized as your brand. Determine the qualities of your brand before designing your portfolio.

1. AR340 WEB-BASED DESIGN
Projecting Yourself
Through Your Online Portfolio Design
Bruce Clary, McPherson College, McPherson, Kansas

2. AR340 WEB-BASED DESIGN
Your portfolio has a body …
… and a soul.

3. AR340 WEB-BASED DESIGN
The body is the content
• Writing samples
• Photos
• Graphic art
• Print pieces
• Multimedia
• Résumé

4. Lealea Design
design + (sass x class) = results
Lealea Design is a branding, web and print design service company focused
on evolving brands, engaging websites, and empowering small business. In
short, I can help you look good and reach your goals. Maybe even make
you money. Sound good? Hire me.
I Can Help
Expression Engine Design
Expression Engine Implementation
Branding Strategy
Identity Logo Design
Marketing Kits
Graphic Design
Web Standards Consulting
find out more about lealea design services

5. AR340 WEB-BASED DESIGN
The soul is the design
• Typography
• Color
• Images
• Graphics
• Layout and use of space
• Organization

7. AR340 WEB-BASED DESIGN
Content demonstrates
• Skills–the things everyone in your profession
needs to be able to do if he or she expects to
get a job
• Distinguishing abilities–the qualities that
differentiate you from everyone else in your
field

8. AR340 WEB-BASED DESIGN
Design suggests
• Attitude or tone–the way you want others to
perceive you (business-like, casual, edgy,
conservative, ballsy)
• Personality–who you are, what you are like
(friendly, funny, quiet, quirky, aloof, humble,
gregarious)

9. AR340 WEB-BASED DESIGN
What are the skills and abilities
needed by those in your field of
choice?

10. AR340 WEB-BASED DESIGN
What qualities make you different from
everyone else who has the expected
skills?

11. AR340 WEB-BASED DESIGN
What kind of person are you? What
are you like?

12. AR340 WEB-BASED DESIGN
How do you present yourself? How do
you want others to perceive you?

13. AR340 WEB-BASED DESIGN
What’s your brand?
• Energetic • Productive
• Steady • Dependable
• Honest • Analytical
• High-quality • Meticulous
• Cutting-edge • Sophisticated
• Fun • Professional
• Confident • Friendly