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UTM tagging for GMB - SMX London May 2020

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How to use UTM tagging in GMB to demonstrate your value as an awesome marketer - a complete guide!

Publicada em: Marketing
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UTM tagging for GMB - SMX London May 2020

  1. 1. @clairecarlile UTM Tagging for GMB
  2. 2. @clairecarlile Why add UTMs?
  3. 3. @clairecarlile What can I tag?
  4. 4. @clairecarlile
  5. 5. @clairecarlile
  6. 6. @clairecarlile
  7. 7. @clairecarlile What’s the return on 5 mins work?
  8. 8. @clairecarlile ● be consistent (your GA reports will thank you) ✅ Tips on UTM tagging gmb-listing gmblisting gmb_listing
  9. 9. @clairecarlile ● keep them lower case (GA is case sensitive) ✅ Tips on UTM tagging gmb-menu GMB-menu Gmb-Menu
  10. 10. @clairecarlile ● don’t get your medium and source in a muddle Tips on UTM tagging
  11. 11. @clairecarlile How I’m UTM tagging
  12. 12. @clairecarlile Getting granular with Google Posts ● 10-percent-off-july ● summer-sale ● new-opening-times
  13. 13. @clairecarlile
  14. 14. @clairecarlile How much is GMB driving overall?
  15. 15. @clairecarlile Is revenue everything? Micro-conversions FTW
  16. 16. @clairecarlile
  17. 17. @clairecarlile Always be assisting
  18. 18. @clairecarlile Keeping it all nice and tidy
  19. 19. @clairecarlile A gift from me, to you, with love 🎁 http://bit.ly/GMB-UTM-GUIDE
  20. 20. @clairecarlile https://www.sterlingsky.ca/google-local-changes/
  21. 21. @clairecarlile

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