2. This Week...
Fan check magazine, Tracing your Jeans, Dare to be tender, Personalised road and
The first installation that makes you do nothing
Fan check magazine
Billboard Magazine
Tracing your jeans
All American Clothing Company
Dare to be tender?
Milka Chocolate
The personalised road
Coca-Cola
The first installation that
makes you do nothing
Amstel
3. Fan check magazine
Billboard
This is an interesting idea from Brazillian music magazine
Billboard and agency Ogilvy. They decided to give away free
copies of its magazines to readers. However, before readers
could get their hands on it, they had to pass a test to prove
they're real music fans.
By plugging in your iPhone to a specialised vending machine,
it would review your music collection. If you had 20 songs by
the artist featured on the front cover, you got a free
magazine.
For those who hadn't, well, the magazine would remind you
that you're not as big a fan as you thought you were.
4. Tracing your Jeans
All American Clothing Company
Traceability campaigns are becoming more frequent
with food. Now the All American Clothing Company
have brought the concept to their clothing lines, allowing
buyers to track the farmer whose cotton made their
jeans.
Each pair of jeans in the collection has a โCertificate of
Authenticityโ tag and a trace number that customers can
use to track down the American farmers who grew the
cotton used in that pair of jeans. Customers can enter
the trace number on the companyโs website to find out
where their jeans came from.
5. Some nice brand ambition from Milka, with a campaign
that uses their product as the medium, called โdare to be
tenderโ? Theyโre producing chocolate bars with one
piece missing and asking consumers to make the choice
between claiming that piece for themselves, or gifting it
to someone else.
This is huge, the brand are amending the production of
their entire range for this campaign idea.
Dare to be tender?
Milka Chocolate
6. The Personalised Road
Coca-Cola
Playing on the back of things like โShare A Cokeโ made
famous in Australia, Coca-Cola in Israel have created โThe
Personalised Roadโ a long popular strip of billboards that
have been converted into personalised Coca-Cola
messages for anyone who downloaded and connected to
the app.
Using geo-fencing, whenever a consumer approached the
billboard, their phone would broadcast their name into that
billboard, and automatically send a message to the users
smartphone notifying them that their name was up in
lights!
7. At a time when brands seem to be competing with each
other to deliver ever more elaborate promotional
vending machines Amstel have bucked the trend.
Building on the insight that our lives are becoming
increasingly hectic they have developed a machine that
rewards you with a beer for standing still and doing
nothingโฆfor 3 minutes.
The first installation that makes you do nothing
Amstel
