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Judith lewis presentation

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Keynote presentation given by Judith Lewis at thupr event on natural SEO

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Judith lewis presentation

  1. 1. Natural (Organic) SEO<br />How to identify the SEO good guys, how much to ‘DIY’ and when to call in the specialists<br />
  2. 2. What is SEO?<br />“SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines.”<br />- SEOmoz<br />
  3. 3. SEO is not rocket science<br />… but it isn’t a walk in the park either<br />
  4. 4. How to identify the SEO good guys<br />WOM<br />Online Checks<br />
  5. 5. Word of Mouth<br />
  6. 6. Online Checks<br />
  7. 7. Beware of...<br />Promises seeming too good to be true<br />Badges claiming verification<br />People invisible in search claiming expertise<br />
  8. 8.
  9. 9.
  10. 10. How much to DIY and when to get professional help<br />TIME IS MONEY<br />Basics and advanced<br />Understanding penalties<br />Webmaster tools, analytics & monitoring<br />SEOmoz, SEOBook, WebmasterWorld, SEO Dojo, etc…<br />
  11. 11. Recipe for ranking <br />Around 200 factors contribute to the ranking of a webpage or a website.<br />These 200 factors can be broadly categorised as:<br />A) Content<br />B) Architecture<br />C) Popularity<br />
  12. 12. Elements of Ranking<br />Title Tags <br />Meta Description Tags <br />Meta Keyword Tags <br />ALT Tags <br />H1, H2, H3<br />(and accompanying CSS) <br />Keywords in the content <br />Internal Links<br />(images vs. keyword rich text) <br />URL Structure<br />Advanced Linking<br />Authority<br />Age of domain<br />
  13. 13. Comfortable with all that?<br />Then here are some tools!<br />
  14. 14. SEO Tools<br /><ul><li>Firefox Browser
  15. 15. Various Toolbars + Extensions
  16. 16. Link Baiting & Building 101
  17. 17. Google Webmaster Central
  18. 18. Social Bookmarking
  19. 19. Position Trackers
  20. 20. Keyword Cloud
  21. 21. RSS Feeds & RSS Buttons
  22. 22. SEO Forums
  23. 23. Page Rank Tool
  24. 24. Competitor Inbound Links</li></ul>IBP http://www.seoelite.com/<br />WebCEO http://www.webceo.com/<br /> WeBuildPages http://www.webuildpages.com<br />Google Analytics http://www.google.com/analytics/<br />XML Sitemaps http://www.sitemaps.org/<br />Keyword Density Tool http://www.seochat.com/seo-tools/keyword-density/<br />SEO Quake http://www.seoquake.com/<br />Xenu Link Sleuth http://home.snafu.de/tilman/xenulink.html<br />Keyword Research Tools https://adwords.google.co.uk/select/KeywordToolExternalhttp://www.wordtracker.com/<br />
  25. 25. Thank You!<br />judith.lewis@seshet.co.uk<br />www.seshet.co.uk<br />www.SEO-Chicks.com<br />www.twitter.com/JudithLewis<br />www.MostlyAboutChocolate.com<br />