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Social Media   Analytics made   “Simples”
Moo.com   Example business
Moo.com   Social Brand
Break it  into  4  sections <ul><li>How to monitor buzz </li></ul><ul><li>How to listen </li></ul><ul><li>How to estimate ...
Monitoring  buzz   about a product or service
“ What the hell  is buzz?”
Buzz =
Buzz =
How?
Be in Control   use alerts
 
Use Free Services
 
 
 
Listening to fans
“ Why should  I listen?”
 
 
 
 
How?
 
 
 
 
 
 
 
 
Estimating  brand  awareness   and share of voice
“ But people know  my brand”
 
 
 
 
 
How?
 
 
 
 
Tracking traffic   clicks   to a landing page
“ I need more sales not chit chat”
 
 
 
How?
 
 
 
 
 
 
 
How?
 
“ Any Questions see the chick at the front”
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Socialmedia analytics

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This presentation is about how to use inexpensive and free tools, to monitor and measure your brands social media.

Social media measurement can seam almost impossible, but it just needs to be broken down into bite sized chunks of information.

Publicada em: Tecnologia
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Socialmedia analytics

  1. 1. Social Media Analytics made “Simples”
  2. 2. Moo.com Example business
  3. 3. Moo.com Social Brand
  4. 4. Break it into 4 sections <ul><li>How to monitor buzz </li></ul><ul><li>How to listen </li></ul><ul><li>How to estimate brand awareness </li></ul><ul><li>Tracking traffic & clicks </li></ul>
  5. 5. Monitoring buzz about a product or service
  6. 6. “ What the hell is buzz?”
  7. 7. Buzz =
  8. 8. Buzz =
  9. 9. How?
  10. 10. Be in Control use alerts
  11. 12. Use Free Services
  12. 16. Listening to fans
  13. 17. “ Why should I listen?”
  14. 22. How?
  15. 31. Estimating brand awareness and share of voice
  16. 32. “ But people know my brand”
  17. 38. How?
  18. 43. Tracking traffic clicks to a landing page
  19. 44. “ I need more sales not chit chat”
  20. 48. How?
  21. 56. How?
  22. 58. “ Any Questions see the chick at the front”

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