Product Managers Consulting corporate presentation. We specialize in pragmatic marketing for high tech companies.

1. PRAGAMATIC MARKETING FOR HIGH-TECH COMPANIES
Accelerate your business

2. Build an effective marketing strategy
Generate Leads
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Convince
Create awareness
Build foundations

3. Which tool for which purpose?
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4. Different stages where you need marketing
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Early stage
Product launch
Stage 2
Business growth
 $1M
Stage 3
Global operations
 $10M
Stage 4
Automation
 $50M

5. Different stages where you need marketing
2013 www.product-managers.com 5
Early stage
Product launch
Stage 2
Business growth
 $1M
Stage 3
Global operations
 $10M
Stage 4
Automation
 $50M
Build foundations
Create 1st references
Measure

6. Different stages where you need marketing
2013 www.product-managers.com 6
Early stage
Product launch
Stage 2
Business growth
 $1M
Stage 3
Global operations
 $10M
Stage 4
Automation
 $50M
Start creating awareness
Convince!
Set up Lead Gen &
nurturing
Measure

7. Different stages where you need marketing
2013 www.product-managers.com 7
Early stage
Product launch
Stage 2
Business growth
 $1M
Stage 3
Global operations
 $10M
Stage 4
Automation
 $50M
Intensify Lead Gen & nurturing
Start intensive Press & Analysts
relationships
Evaluate Advertising
Measure

8. Different stages where you need marketing
2013 www.product-managers.com 8
Early stage
Product launch
Stage 2
Business growth
 $1M
Stage 3
Global operations
 $10M
Stage 4
Automation
 $50M
Think big!!!

9. Different stages where you need marketing
2013 www.product-managers.com 9
Early stage
1st Product launch
Stage 2
Business growth
 $1M
Stage 3
Global operations
 $10M
Stage 4
Automation
 $50M

10. PRAGAMATIC MARKETING FOR HIGH-TECH COMPANIES
Projects we were involved in

11. 11
Telecom manufacturer
Wireless technology
• Positioning & value proposition
• Marketing Foundamentals
– Web site
– Brochures, white paper, use cases
• Marketing monitoring
Performances of mareting tools (transformation rates)
Influence on business
• Partner program
Extranet
Animation: content, events
• Lead generation & lead nurturing
– Process & Information system (Salesforce)
– Telemarketing animation
– Marketing automation (mailings-newsletter, social networks)

12. 12

13. 13
Consumer Electronic Manufacturer
Mobile Telephony – France & China
• Support 1st project of the JV French&Chinese
– Product definition Paris – Shanghai- Shenzhen
– Development Shenzhen
• Low cost product line
– Opportunity analysis: consumer targets, telcos strategy, positioning & value proposition
– Addressable market estimation
– Product line definition: design brief, marketing & funciotnal requirements, BOM/BOS – P&L
– Project coordination R&D, Purchasing, Controlling, Marketing & Comm
 Result : 14 millions units sold– profitable business
• Telcos strategy (team: 6 persons)
– Understand telcos strategy in US and Europe
– Manage requests for tender strategy
– Initialize and animate trelationships with telcos

14. 14
Software editor
• Product positioning
– Competitive benchmark (functional & pricing)
– Addressable Market estimate
– Distribution strategy (direct/distributors)
• Marketing tools
– Market evangelization  video, brochures, web site content…

15. Expert- member of Scientipole Initiative & Scientipole
Croissance
The aim of Scientipole Initiative is to closely associate
corporate and technological resources to contribute
to the emergence of innovative enterprises and
support the development of such projects.
Scientipole Initiative audits the potential projects and
support the future entrepreneurs from both a
scientific and managerial standpoint.
Scientipole Croissance is a French association built on
a genuine model. It combines public & private
funding and involves experts who bring highly-
dedicated expertise.
Scientipole Croissance’s aim is to speed up start-up
development. It accompanies projects financed by
Scientipôle Initiative with a panel of services created
to finance, structure and develop their activities.
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16. PRAGAMATIC MARKETING FOR HIGH-TECH COMPANIES
Contact us
info@product-managers.com