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Retailing
Objectives
your customers’
shopping
experience
Transform
memorable
experience
Create
our exclusive
products
Move
our partner
stores
M...
be a specialist
know your products very well
make smart product suggestions
sell the benefits
be a product-of-the-product ...
be a friend
personalise your relationships
(every customer is unique... every customer special)
Listen… be sensitive to th...
be sharp
use selective
retailing concepts
match
to different target customers
Concepts
Retailing
• Show them the option
of shopping from the
comfort of their home
Show
the benefits,
the time savings,
the convenience,
th...
• Invite them for home events
eg: using Isotonix to make jelly, cocktails,
using Skintelligence Ph. normalizer for
hair vo...
• Inform them of special
deals/buys
bulk
purchases
bundle buys
for better
deals
• Customised package
• Give freebies
• Wants exclusivity Brand
your products
as exclusive,
unique and
special
• Invite/gather like-minded
people together
• Org...
Thank you.
Retailing for success
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Retailing for success

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Retailing marketing business

Publicada em: Negócios
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Retailing for success

  1. 1. Retailing Objectives
  2. 2. your customers’ shopping experience Transform memorable experience Create our exclusive products Move our partner stores Move
  3. 3. be a specialist know your products very well make smart product suggestions sell the benefits be a product-of-the-product yourself
  4. 4. be a friend personalise your relationships (every customer is unique... every customer special) Listen… be sensitive to their needs put their interest first be honest... be trustworthy
  5. 5. be sharp use selective retailing concepts match to different target customers
  6. 6. Concepts Retailing
  7. 7. • Show them the option of shopping from the comfort of their home Show the benefits, the time savings, the convenience, the comfort • Pre-select some items for them • Give them sufficient information to make quick purchase decisions
  8. 8. • Invite them for home events eg: using Isotonix to make jelly, cocktails, using Skintelligence Ph. normalizer for hair volume Love to touch and feel products – want choices + variety • Share creative ways you can use our products • Sampling
  9. 9. • Inform them of special deals/buys bulk purchases bundle buys for better deals • Customised package • Give freebies
  10. 10. • Wants exclusivity Brand your products as exclusive, unique and special • Invite/gather like-minded people together • Organise theme parties
  11. 11. Thank you.

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