Presentation from WWF during module 3

1. WWF IKEA Partnership
WWF and IKEA
Why, what and how?
Anita Falkenek
7th of December 2010
SI

2. Agenda
Who is WWF?
Who is IKEA?
Why does WWF cooperate with companies?
What is the overall objective with the IKEA WWF Partnership?
What issues and areas does the IKEA WWF Partnership include?
What are the results so far?

3. WWF IN SHORT
+100
+5000
WWF is in over
WWF has over
100 countries, on
5000 employees
5 continents
1961 +5M
WWF was founded WWF has over
In 1961 5 million supporters

4. IKEA WWF Partnership
WWFs mission
To stop the degradation of the planet's natural
environment and to build a future in which humans live
in harmony with nature, by:
• Conserving the world's biological diversity
• Ensuring that the use of renewable natural resources is sustainable
• Promoting the reduction of pollution and wasteful consumption

6. The Living Planet Report
Living Planet Index Ecological Footprint

7. IKEA

8. FOR THE MANY
OUR VISION
To create a better
everyday life for the OUR BUSINESS IDEA
many people.
To offer a wide range of well-
designed, functional home
furnishing products at prices so
low that as many people as
possible will be able to afford
them.

9. FACTS ABOUT IKEA
• 21,5 billion Euro sales
• 123 000 co-workers
• 267 stores in 25 countries
• 1 220 Suppliers in 55
countries
• 46 factories in 10 countries
• 39 distribution centres in 17
countries

10. SALES AT A GLANCE
Top five sales countries
Germany 16%
USA 11%
France 10%
UK 7%
Sales by region
Italy 7%
Asia & Australia 5%
North America 15%
Europe 80%

11. PURCHASING AT A GLANCE
Top five purchasing
countries
China 20%
Poland 18%
Italy 8%
Germany 6%
Purchasing by region Sweden 5%
North America 3%
Asia 30%
1,220 suppliers in 55
countries
Europe 67%

12. iss
r m l…ion
Ou
and goa
Our mission is to improve the rights and life opportunities of
the many children – creating substantial and lasting change
Our goal is to bring down malnutrition and infant disease, and
dramatically improve literacy

13. Our way of making a difference for the many
children – our three commitments to children
CHILDREN’S CAMPAIGNS EMERGENCY
RIGHTS IN WITH IKEA’S RELIEF
SOUTH ASIA CUSTOMERS
• A healthy start • Soft toys campaign. • Financial support
in life Proceeds to better and in-kind
school projects. donations in
• Education & emergency situations
Protection • Donation of Sunnan
lamps. 1 lamp sold • In-kind donations
• Empowering in IKEA stores
women – 1 lamp donated.

14. 100 million children benefit from current
IKEA Social Initiative projects

15. Why is WWF working with
companies?

17. Global threats and commodities

18. Consumers Persuade >6B
About 300-500
companies shoppers?
control ~ 70%
of choice
Retailers /
Buyers
Supply Chain
Brands
Investors
Manufacturers
Traders
Processors
Primary
producers/extractors Engage with
Need to reduce
Need to reduce >1B producers
the threat!
the threat!
WWF Global Priorities

19. Places Commodities Companies
ne
k
Oil
s
ls
oc
r ca
r ie
n
r
fue
be
tto
est
lm
he
ga
Tim
Bi o
y
Co
Liv
Pa
So
Su
fis
Amazon
Coral
Triangle
Borneo
East
Africa
Arctic

20. Priority commodities
• Forest Products Marine Seafood
• Timber • Whitefish
• Pulp and Paper • Tuna
• Agriculture & Bioenergy Aquaculture Seafood
• Palm Oil • Salmon
• Soy • Shrimp
• Sugarcane
• Cotton
• Beef/ Dairy
• Bioenergy

21. WWF – wants to change markets
Företag
• Better Management Practices
• FSC, MSC
• Stakeholderdialogs
• palmoil - RSPO
• soya - RTRS
• cotton - BCI
• sugar- BSI
• etc

22. Global Partnerships

23. Swedish Partnerships

24. IKEA & WWF Partnership

25. Scope of the
Partnership
- An important part of making IKEA sustainability direction a reality
(IKEA business shall have an overall positive impact on people and the environment)
- One way to work towards transforming markets and decrease
humankind’s ecological footprint.
- Aim at creating a leading example for other companies, suppliers
and governments to follow”

26. Lithuania
UK, Poland & Sweden
Russia China
US
Romania, Bulgaria & Ukraine
Pakistan
India
Laos, Cambodia
& Vietnam
HCV Resource Network Green: Forest projects
Blue: Cotton projects
Communication Yellow: Climate projects

27. Partnership Steering Group
Partnership Manager Cooperate Communication
Administrator Communication Working Group
FOREST Coordinator + SG COTTON Coordinator + SG CLIMATE Coordinator
HCV Network Pakistan Climate Positive
Vietnam India Supplier
Laos, Cambodia & V People Transportation
Russia Sus. Life at Home
China Food
Lithuania Closing the Loop
Romania, Bulgaria
& Ukraine

28. WWF´s mission
To stop the degradation of the planet's natural environment and to build a
future in which humans live in harmony with nature, by:
• Conserving the world's biological diversity
• Ensuring that the use of renewable natural resources is sustainable
• Promoting the reduction of pollution and wasteful consumption
IKEA’s Vision
• To create a better everyday life for the many people.

29. To Achieve Its Mission,
WWF:
• Works in partnership with others
• Jointly identifies and implements
realistic solutions to the world´s most
pressing environmental problems
• Reinforces our programme of field
projects with policy work to address the
root causes

30. The WWF and IKEA forest projects aim to:
• combat illegal logging
• support responsible forest management
• support forest certification
Forest projects • map and promote High Conservation Value
Forests
1. High Conservation Value Resource Network (HCV RN)
2. Vietnam - Sustainable Rattan
3. Lithuania – Responsible Forest Management (RFM)
4. Russia – Illegal logging & RFM
5. Bulgaria, Romania and Ukraine – RFM
6. China – Illegal logging & RFM
7. Vietnam – Responsible Forest Management

31. Forest achievements
• Russia; > 26 million ha FSC certified forest.
• China; 1,4 million ha FSC certified forest
• Three rattan nurseries established and rattan taxonomic field guide.
• Romania: a national timber tracking system, SUMAL was developed.
• Latvia and Lithuania: Six demonstration forests established.
• GFTN – includes solid wood, layer-glued, plywood, and veneer: 35% FSC.

32. Latest results
• Russia:
• The FCS campaign is soon over - first FSC certified printing house
• Two guides for the Russian Customs (timber identification & measurements)
• Romania: 14 IKEA suppliers trained (FSC CW, FSC CoC etc), 1 major sub-supplier FSC
certified.
• FSC process ongoing for the first 50 ton of rattan – Dec 2010.
• Lithuania: 3 FSC CoC seminars covering >70% of timber industry.
• Vietnam: a gap analysis and identified training needs on timber legality at selected
IKEA suppliers and sub-suppliers.
• China:
• Posters and movie in production for the Shanghai Expo in Oct.
• A study on forest resources development and utilization by Chinese enterprises in Russia.

34. The WWF and IKEA cotton projects aim to:
• reduce use of water, pesticides and fertilizers
• increase farmers earnings
• help farmers produce Better Cotton
Cotton projects
India – 4 000 farmers in 2010
Maharastra
Pakistan – 40 000 farmers in 2010
Bahawalpur, Lodharan, Rahim Yar Khan,
Muzafargarh, Sadiq Abad, Sukkur and
Toba Tek Singh.

35. India

36. Cotton achievements by BMP farmers
(On average, compared with conventional farmers, results from 2006-2008)
Pakistan
- 38 % less use of chemical fertilisers
- 32 % less use of pesticides
- 32 % reduction of water use
+ 20 % increase in profit
India
- 18% less use of chemical fertilisers
- 81 % reduction in pesticide use
- 49 % reduction of water use
+15 % increase of profit

37. Cotton
First Better Cotton ever arriving
at the factory
Pakistan Oct 2010

38. Latest results
• Flooding in Pakistan (anticipated 15-20% of the cotton crop damaged overall)
• Significantly increased number of farmers in Maharastra
• Decent work studies nearly finalised, to determine how to meet BCI criteria
• Streamline way of reporting results
• Organized suppliers meetings

39. The projects aim to:
• Find market transformation opportunities to
provide low carbon solutions
• Search solutions that can contribute for
reducing GHG emissions in the society
Climate projects • Engage stakeholders through the value chain
1. Mapping Climate Positive Opportunities
2. Promoting a Sustainable Life at Home
3. IKEA Food Range from a Climate Perspective
4. Closing the Loops
5. Sustainable Transportation of People
6. Climate Positive Opportunities for Suppliers

40. Climate
achivements
• Calculations of ”what if” questions for climate positive opportunities
• Guidelines for Food Managers
• LCA for main food products/ingredients (IKEA)
• Suppliers can decrease energy consumption up until 40%
• Some suppliers can become energy producers
• Models of calculating effects of different transport modes

41. Latest results
• Spain and US ready as pilot countries for food
• Input to a more sustainable product range made
• The Closing the Loops project is up and running
• Analysis over internal and external barriers for suppliers
• Internal material and models to be shared about StoP
• External stakeholder meetings (BSR and prel. China)

42. Communications
Position and strengthen the partnership as;
- being perceived as the leading example for
other companies, NGOs and governments to
follow
- successful among consumers and inspire
them to live a more sustainable life at home
and take action against climate change and
other environmental challenges.

43. Next steps?
• Climate communications
• Forestry FY 2011
• Earth Hour 2011
• More national partnerships

44. National Partnerships
(updated November 2010)
Agreement Austria, Belgium, France, Italy, Switzerland, Singapore, Norway, US
The Netherlands
Started to do work together Hungary, Czech Republic, Slovakia, Australia
Earth Hour Greece, Finland, Japan (IKEA is doing EH on its own)
Portugal, UK, Canada
EH + other activities Germany (WWF participates on Env Day on 5/6 2010. RSPO issues)
Sweden, Russia, Poland
China (World Exhibition)
Agreement on its way Denmark (EH, energy & climate)
Spain (EH and campaign about Sustainable home)
No actions Finland

47. Thank you
• www.panda.org