This document provides guidance on starting a corporate philanthropy initiative. It advises the reader to first ask why they want to start one and to be honest about their motivations. Key questions to consider include what social issues or causes are important to the company or its employees. It then recommends selecting one nonprofit organization and one of its initiatives to support. The document outlines how to properly propose the initiative to the nonprofit and determine details like duration, obligations, and benchmarks. It encourages sharing progress and thanking partners to promote the efforts.

1. By CJ Johnson
Copy Writer and Business Writer

2.  Why do you desire
to even start a
corporate
philanthropy
initiative?
 This is the single most
important question
you need to ask
yourself and your
team!
Available at Barnes and Noble!
http://www.barnesandnoble.com/w/art-of-giving- Answer Honestly
charles-bronfman/1100298109?ean=9780470531754

3.  You feel that corporate philanthropy
would be a notable initiative to pursue
Primarily Because:
 You have been donating to organizations
close to your heart as an individual for
years
 You volunteer to causes on your own time
 You have been the recipient of the
generosity of others at some point in your
life or are close to someone that has

4. Health, Education, Hunger, the Environment…

5. What causes pull at your heartstrings?
Healthcare, Education, Poverty, LBGT
Or ask your staff
“Hey, what social issue affects you most?”
Listen to yourself or team
Make a list of 2-3 causes, then 3-4 orgs that
support those causes, then SELECT ONE

6. You can approach You can identify a
your target non- key initiative of
profit organization your chosen non-
first and inquire profit organization
about any goals and then
they may have approach them in
such as: the manner that
Supplies Fund your company
Research Fund would like to assist
And then jump in! And then jump in!

7. When Proposing Your Corporate Philanthropy

8. It could be the Director of Marketing or
Development Officer or
Program Manager

9. Determine what…
You want to
accomplish with the
organization. Make sure
it meets their needs as
well.

10. Duration of your partnership
If any contractual obligations
need to be signed
Any needed benchmarks to
track success of your efforts

11. Have FUN
Be SOCIAL and SHARE with those
who would appreciate your efforts
Constantly THANK your SELECTED
organization for the opportunity
Encourage your staff to CONTINUE
their philanthropy, long after the
initiative is over

12. The
CJ Johnson
Writes…
Team
Wishes you the best in your
endeavors with
Philanthropy!
We believe in making the
world stronger through giving
too!
Follow Us For Tips and Promos
@cjjohnsonwrites (Twitter)
Facebook.com/cjjohnsonwrites