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Where to Start: Build Your Online Presence from the Ground Up

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Where to Start: Build Your Online Presence from the Ground Up

Presentation at PodCamp Cincinnati on Saturday, Oct. 22, 2011 at Northern Kentucky University.

For individuals, your business or your community groups, here are some of the first, basic steps to take to introduce yourself to the online world.

By Chris Celek, owner of Celek Media Consulting. Connect Your Business with Customers Online.

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Where to Start: Build Your Online Presence from the Ground Up

  1. 1. Where to Start Build Your Online Presence from the Ground Up 1
  2. 2. Where to StartBuild Your Online Presence from the Ground Up Presenter: Chris Celek http://podcampcincinnati.com/s25 2
  3. 3. So much to know• Pick 1-2 tools• Watch, listen to otherusers first• Create wide footprint• Commit time to getreally good 3
  4. 4. Why should we spend any time on this?73 percent of U.S. residents use social media at least once per week. Nielsen Online April 2010 4
  5. 5. Why should we spend any time on this? • Facebook rivals reach of traditional media• 47% visits Facebook daily; 55% watch TV; 37% listen to radio; 22% read newspapers Nielsen Online April 2010 5
  6. 6. Why should we spend any time on this?More than half of all C-Level executives under 40 use Twitter daily or several times a week. New Forbes/Google report June 22, 2009 6
  7. 7. Why should we spend any time on this?67% of U.S. companies adopted social media in the past 18 months. Bloomberg-Business Week Nov. 30, 2010 7
  8. 8. A web site is not enough • Broadcasts your info one way. • Depends on customer to decide to come to you. 8
  9. 9. So many choices, so little time Pick 2-3 social media sites that: • Your target audience uses. • You can update consistently. 9
  10. 10. Before you go social • Build your online foundation • Help others find you in search 10
  11. 11. Prepare to be seen, heard • About profiles - Accounts Help http://bit.ly/q7OPA4 11
  12. 12. Place setting on Google • Bio for your business • Owner verified • Customer Reviews 12
  13. 13. Place setting on Google• Getting started - Google Placesfor business Help http://bit.ly/ rbGEXrs 13
  14. 14. Place setting on Facebook • Remember search • Shows Nearby Businesses • Customers can check in 14
  15. 15. Place setting on Facebook • You don’t have to create a business page • If you do, customers might not see it first 15
  16. 16. Place setting on Facebook • Welcome to Google Places for Business http://bit.ly/ npccUc 16
  17. 17. Remember Bing & Yahoo! Bing Business Portal • http://www.bing.com/businessportal Yahoo Local Listings • http://listings.local.yahoo.com 17
  18. 18. It’s About.Me • Free landing page • Introduce yourself • Links to your main profiles 18
  19. 19. It’s all About.Me • Easy design tools • Use your brand, personal or business • Use as your contact list 19
  20. 20. About.Me to drive contacts • Connect with new people • Measure performance • Search value 20
  21. 21. Do more than view hamster dances • Show & tell your story • Demo your products, services • What happy customers say about you 21
  22. 22. Link to your YouTube videos • Put video to work to help you in search • Optimize Content http://bit.ly/ plYJPn 22
  23. 23. Make your content shareable • Let followers share your info with their networks • Install share tools on blogs, websites • ShareThis.com 23
  24. 24. Make your content shareable • Add ShareThis to your browser • Share page as you view it. • Networks or services you choose 24
  25. 25. Sharing leads to new contacts 25
  26. 26. Someone will read your content 26
  27. 27. Share what you’re doing • Schedule your events. • Invite customers, contacts. 27
  28. 28. Promote your events • Invite Facebook friends • How to go details • Link to registration, calendar 28
  29. 29. Monitor while you do your job • HyperAlerts.no • For Facebook business pages • Watch, respond quickly 29
  30. 30. Responding is your job• Watch,respond quickly• For Facebookbusiness pages• HyperAlerts.no 30
  31. 31. Alerts so you don’t have to watch • Google.com/Alerts • Monitor your name, your business name, your industry, your competitors 31
  32. 32. Monitor early and often• Emaildelivery• Set topics,how much toshow you,and howfrequently 32
  33. 33. Alerts into your inbox or phone 33
  34. 34. Alerts for Twitter mentions • Stay on top of what others say about you • Respond quickly 34
  35. 35. Alerts for Twitter mentions • Send alerts to email, phone • https://twitter.com/ settings/notifications 35
  36. 36. Share news, info with Paper.li • “Newspaper” created from Twitter users you follow • Familar format easy to use • Topics you choose 36
  37. 37. Twitter for cross-promotion • Chamber links to business. • Business links to coupon. 37
  38. 38. Twitter to drive sales • Coffee shop tweets about coupon offer. • Links to coupon on TwitPic. personal interests. 38
  39. 39. Twitter for coupons • Promote your products. • Pick your audience. • Measure success. 39
  40. 40. Where to StartBuild Your Online Presence from the Ground Up Presenter: Chris Celek http://podcampcincinnati.com/s25 #PodCincy • Oct. 22, 2011 40
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