National Civic Summit - Best Buy At 15 - Jeff Peterson, Tim Showalter Loch & Blake Hanlon
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Best Buy created the @15 initiative to empower American teens and fuel their ability to make a positive difference. @15 has four major elements: the @15 Fund which provides $1 million annually for teen-led philanthropic projects; a website to connect teens; opportunities for teen volunteerism and philanthropy; and research on teen strengths and voices. Best Buy hopes @15 will create loyalty with teens through connection and partnership while positioning the company as a leader in empowering youth.
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National Civic Summit - Best Buy At 15 - Jeff Peterson, Tim Showalter Loch & Blake Hanlon
- 1. Best Buy @15 Empowering Our Nation’s Teens National Civic Summit Minneapolis Hilton – July 16, 2009
- 7. Four Major Elements @15 Fund “ Citizen Teen” “ Teen Philanthropy & Volunteerism”
- 8. Web Site
- 17. Looking Ahead Teens #1 priority; create connection and loyalty with @15 Partners Recruit partners (like you all) with reach, fit, passion and ability to engage with teens Employees Nurture a culture of high engagement among employees Customers Excite customers about the work we are doing through @15 and position Best Buy as a leader