1.
Competitive Mobile Games
that are fun to watch, fun to play.

2.
Notes
‣ This is the “reading” deck used in the seed round of New Legends.
‣ We used another version for meeting presentation, which had much less text and some
slides were removed / different.
‣ I did add the Extra Slides part from the presentation version, which contains many
different slides used to show additional data potential investors may ask about.
‣ We used this deck around Q3/Q4 2014 so there should be more accurate/up to date
data out there by now.
‣ We used the term “watchable games” instead of “eSports” as many investors didn’t
know the term and understood it completely wrong initially.
‣ I got a lot of help from many people in the games & startup industry, and enjoyed many
of the free resources out there for entrepreneurs. Releasing this deck is a way of giving
back a little. I hope it will help others in some way.
‣ If you want the powerpoint version or just found this deck helpful and want to get me
coffee in return contact me on twitter at @civaxo or check civax.net
2

3.
Veteran Team
Ohad Barzilay
CEO, Co Founder
Background: Mytopia GM (acquiredby 888),
later COO & CCO. Grew team to 50 in 3 studios.
Deepmist Studios CEO, Beit Berl AcademicStaff.
Ian MacLean
Art Director
Background: Award-winning illustrator and
animator, Worked for Sony, Zynga, Google,
Irem, Paizo, Universal, A Bit Lucky.
Eric Seufert
Head of Marketing at Wooga
Background: Currently Head of Marketing at
Wooga, author of Freemium Economics.
Previously Digital Chocolate, Skype.
Eitan Reisin
Chief Product + Ops, Co Founder
Background: Head of Mytopia biggest studio
& Game Designer, previously Game Client
Team leader.
Sagi
Head of Development
Background: Mytopia‘s Game Technology
Lead across all studios.
Ron Koren
VP R&D at Novidea Software
Background: Mytopia CTO and VP R&D. Zazma
VP R&D. Designed the team’s initial server
architecture and DevOps.
Advisors
X.
CEO at [undisclosed]
Background: Angel Investor, Multiple times
CEO, (remain private).
Investors
‣ All members have 4 to 13 years industry experience.
‣ All are hands on with engineering backgrounds.
‣ Launched & operated games together for +3 years,
generating ~$1M monthly revenue.
3

4.
Market Size Opportunity
‣ Sharing & watching gameplay videos is huge phenomena - more spectators than cable TV networks.
‣ Currently all top games streamed are PC/MMO games (competitive multiplayer games).
‣ Mobile is the perfect platform for streaming & watching – connected, has cameras, always with players.
‣ Mobile Games is biggest growing sector in the game industry (CAGR: Tablet +47.6%, Phones: +18.8%)
‣ Making fun-to-watch mobile games taps into the huge opportunity to bridge the two sectors.
‣ Key Technology enablers are now starting to release Mobile SDKs (Twitch, Everyplay, Kamcord)
2016E2016E
Game Industry: $86.1 Billion 2016E
Mobile GamesPC/MMO Games
4

5.
Game Spectators > TV channels
‣ Twitch.tv is a website where players stream live game sessions and watch videos of other players.
‣ Has more viewers in prime time than MTV, MSNBC, E! and CNN.
‣ Was acquired by Amazon for $970 Million on August 2014.
‣ Recently released it’s streaming SDK for mobile devices.
565K495K
780K773K
625K
Number of average prime time viewers
Source: New York Times, 27 August 2014 (http://turm.us/1qfyz4s) based on Nielsen, twitchapps.com5

6.
~$70 Million Monthly Revenue
~$42 Million Monthly Revenue
Not Free-To-Play game
~$42 Million Monthly Revenue
(connected to twitch Sept 2014)
Industry Players
Data based on Twitch most watched games
Top Titles on PC / MMO
(that streams gameplay)
Titles on Mobile
(doesn’t stream yet)
Titles on Mobile
(that streams gameplay)
~$200 Million by EOY
6

7.
Forest Tribes: Rise of Heroes
Prototype Video Demo: http://turm.us/NLSdemo1
7

8.
Forest Tribes: Rise of Heroes
‣ Free-to-play, Mid-core, Cross platform (iOS +
Android)
‣ Competitive Turn-based Strategy game with Battle
Cards mechanics – Clash of Clans meets
Hearthstone
‣ Built to be fun to watch as well as to play:
‣ Simple basic rules, easy to pick up – hard to
master.
‣ Designed to generate dramatic moments
‣ Play sessions fit mobile gameplay
‣ In-Game streaming and community system
8

9.
What makes a game watchable Impact on Performance
‣ Competitive – Clear Winners / Losers ‣ Extremely High Engagement
‣ Simple Rules – easy to understand, yet allow depth ‣ Viral Acquisition – players stream events, shares, talk
‣ Skill is the biggest factor for winning, but luck can affect ‣ High Retention
‣ Unpredictable – anything can change until the end ‣ Develops Brand Loyalty
‣ Socially Inclusive – Encourage social interactions, events ‣ Works across genres (Midcore / Core genres)
‣ Foster Professional Players that fans learn to know and follow ‣ Becomes part of marketing strategy
‣ Allows creation of professional leagues and real world events ‣ Advantage over similar games / Clones
Fun-to-watch Games DNA
‣ Essentially, a fun to watch game (or sport) match is a sequence of dramatic moments.
‣ Requires a specific approach to game design and integration of specialized game technology
‣ Not every game is fun to watch (e.g. puzzle games, pure luck games, repeatable/grinding gameplay)
‣ The virality and high retention of these games significantly lower the User Acquisition costs.
‣ Forest Tribes is designed & developed to hit all these points, with it’s competitive turn based gameplay.
Why is this different than other games
9

10.
Production Timeline
Q2
2015
Q4
2015
Q1
2016
Q4
2016
Q1
2017
Q4
2014
Q1
2015
Q3
2015
Q2
2016
Q3
2016
Forest Tribes (Smartphones)
Forest Tribes: Rise of Heroes (Tablets: iOS + Android)
New Game
Preproduction
Production
Soft Launch
New Features
10

11.
Technology
*In-Game
Community
System
DB
Analytics
Game Client
Game Platform - Unity
Server 3 +
Game Server
Server 1
Server 2
DB Server 1
Mixpanel
Internal
DB Server 2
DB Server 3 +
Android Client
Tablets
Phones
iOS Client
iPads
iPhones
Possible Future Clients
PC / Web / Consoles
Game Admin
Twitch.TV
YouTube
Others
Others

12.
Technology
‣ Cross Games Infrastructure: built in modules to allow usage in other games.
‣ Unity Platform: Developing on Unity allows us to compile the games across all platforms.
‣ In-Game Community System: Internal community management system is built to offer all
game related game forums, posts, videos and more to be available within the game.
‣ 3rd Party SDKs: Incorporating 3rd party SDKs allows using latest services from top providers
(Twitch, YouTube, Analytics services, Customer Support and more).
‣ Administration Panel: Allows real-time management of all game players, assets and balancing.
In-Game Community (Internal mockup) Twitch feed of a streamed mobile game (actual, from Twitch)
12

13.
Financial Projection for FT:RoH
Quarterly
Q4
2014
Q1
2015
Q2
2015
Q3
2015
Q4
2015
Q1
2016
Q2
2016
Q3
2016
Q4
2016
Q1
2017
Q2
2017
Q3
2017
Income - - $ 123,222 $ 398,894 $ 833,806 $ 1,504,714 $ 2,005,781 $ 2,866,711 $ 4,081,975 $ 5,607,011 $ 7,189,829 $ 8,154,687
$-
$1,000,000
$2,000,000
$3,000,000
$4,000,000
$5,000,000
$6,000,000
$7,000,000
$8,000,000
$9,000,000
Q4 2014 Q1 2015 Q2 2015 Q3 2015 Q4 2015 Q1 2016 Q2 2016 Q3 2016 Q4 2016 Q1 2017 Q2 2017 Q3 2017
Income by Quarter

14.
‣ Assuming additional growth round of $2M at Q3, 2016
‣ Initial Gameplay Prototype – Q2, 2014 (done)
‣ Raising First Round – Q3-4, 2014 (in progress)
‣ Soft Launch – Q2 2015 (6 months dev)
‣ Break even – Q4, 2015 (5 quarters from seed investment)
Financial Assumptions & Milestones
eCPI ARPDAU Stickiness
Soft Launch $1.5 $0.10 16%
Global Launch $2 $0.15 24%
12 Months
avg, post global launch
$3.5 $0.35 36%
Milestones
Assumptions

15.
Now Raising
Targets
Marketing
36%
Salaries
48%
Others
16%
$1M
‣ Hire Key Employees during Q4, 2014 - Q1, 2015
‣ Soft Launch in Q2 2015
15

16.
Join us to create New Legends
Ohad Barzilay, CEO
[email]
[Israeli mobile number]
[US mobile number]
16

17.
Extra Slides
17

18.
Mobile Games Worth Broadcasting
‣ Players sharing and watching gameplay videos is a huge recent phenomena, gaining more viewers than
cable TV networks.
‣ These players gain fans, sponsors, compete in leagues and some become stars, generating millions for
themselves and the game developers.
‣ Almost all of the games watched and streamed are free to play PC/MMO games.
‣ Mobile games is the fastest growing sector in the game industry yet have very few games worth
streaming or that offer sharing video. This, while mobile is the perfect platform for streaming games and
watching videos.
‣ We bring these two worlds together. We’re an experienced team developing competitive mobile games
that are fun to watch as well as fun to play, and enable streaming and sharing of gameplay video from
the mobile devices.
18

19.
Mobile Games: $28.9 Billion by 2016
Mobile games generated $16 Billion in revenue in 20131
Source: NewZoo 2013 Global Games Market Report
1 Actual numbers, source: App Annie & IHS Digital Content Report 2013.
Projected 2013 revenue was $12.2 Billion, which may indicate projected numbers are under-estimated.
June 18, 2014: Juniper Research projects $28.9 Billion revenue 2016 (not $23.9B), $20.9 Billion revenue EOY 2014.19

20.
Twitch bigger than MTV, MSNBC, CNN
Spectators Games are already HUGE on PC, Consoles
Source: KPCB Mary Meeker’s 2014 Internet Trends Report. StatCounter, 5/14.20

21.
eSports Games - Past
Source: InMobi, Mobile gaming cross market analysis 2014 Q221

22.
eSports Games - Future
Source: InMobi, Mobile gaming cross market analysis 2014 Q222

23.
New Genre of Video = Spectator Gaming
Players -> Players / Active Spectators
Source: KPCB Mary Meeker’s 2014 Internet Trends Report. StatCounter, 5/14.23

24.
Fans Trump Audience
Alex Carloss (Head of Entertainment @ YouTube)
Source: KPCB Mary Meeker’s 2014 Internet Trends Report24

25.
Tablet growing faster than PCs ever
Tablet units growing faster than PCs ever did, +52% 2013
Source: KPCB Mary Meeker’s 2014 Internet Trends Report25

26.
Phablets growing faster than phones
Phones with 5+ inches screens are taking over, even at Apple
Source: KPCB Mary Meeker’s 2014 Internet Trends Report26

27.
Tablet Users: Loads of growth ahead
@ 56% of Laptops / 28% of Smartphones / 8% of TVs
Source: KPCB Mary Meeker’s 2014 Internet Trends Report27

28.
Games Dominates on Tablets
Source: Flurry Analytics, Sep 201228

29.
Rise of Mid-Core and Core Games
High ratio of Mid-Core & Core players tend to be paying users.
Source: NewZoo 2013 Global Games Market Report29

30.
Source: Kabam, Internal Research data presented CasualConnect USA (August 2013)
* ages 18 to 65; among mobile gamers only
Audience: Population By Gamer Type*
21 13
5911
9
100
9
5
107
US Europe Asia
Core
Midcore
Casual
Core:
FPS/RPG/Fighting/MMORPG/MOBA
Midcore:
Action-adv/Puzzle RPG/BCG/ CCG/
Sports/Racing/Empire/ Tower Defense/
Movie-based/ World-building
Casual:
Puzzle/Hidden Obj/Word/IQ/Board/
Casino/Farm/City/Restaurant/ Business
Mgmt/ Platform/Pet/Educational/Party/
Music/Arcade/Fashion/ Drawing/Fishing

31.
Source: Kabam, Internal Research data presented CasualConnect USA (August 2013)
Audience: Demographics
‣ Age Differences are minimal across geos and gamer segments
‣ Sex differs across geos and gamer segments
‣ EX: Significant difference between core and casual in US and
between core in US and Asia

32.
Source: Kabam, Internal Research data presented CasualConnect USA (August 2013)
Audience: Engagement
36% 36%
16% 15%
19%
18%
17%
35%
40%
24%
more time
Less time
Midcore Segment
Mid-Core Segment:
‣ Smartphone/tablet mid-core
has the largest increase and
the least decrease compared
to other segments
‣ Smartphone/tablet above all
other platforms

33.
Free to Play and Communal Gameplay
Source: Digi-Capital Global Games Investment Review 2014 Q1
Free-to-play and communal gameplay changing sector dynamics
33

34.
Free to Play and Communal Gameplay
Free-to-play and communal gameplay changing sector dynamics
Source: Digi-Capital Global Games Investment Review 2014 Q134

35.
Source: Kabam, Internal Research data presented CasualConnect USA (August 2013)
Audience: Conversion Rates
‣ Mid-core shows the highest regional variability
41%
36%
48%
8%
18%
27%
6%
9%
14%
US Europe Asia
Core Midcore Casual

36.
Smartphone Users = Still lots of upside
@ 30% of 5.2B Mobile Phone User Base
Source: KPCB Mary Meeker’s 2014 Internet Trends Report36

37.
Mobile Usage continues to rise rapidly
@ 25% of Total Web Usage vs. 14% Y/Y
Source: KPCB Mary Meeker’s 2014 Internet Trends Report. StatCounter, 5/14.37

38.
Image + Video Sharing Rising Rapidly
Source: KPCB Mary Meeker’s 2014 Internet Trends Report.38

39.
Games Dominates on Tablets

40.
Mobile – the growing sector in games
Source: NewZoo 2013 Global Games Market Report

41.
Mobile – the growing sector in games
Source: App Lift / Newzoo infographic

42.
Source: NewZoo 2013 Global Games Market Report
Gender by Device Type

43.
Source: 2013 NewZoo Data Explorer
Share of Mobile Game Payers

44.
Source: NewZoo 2013 Global Games Market Report
Game Revenue Per Store

45.
Source: NewZoo 2013 Global Games Market Report
Rise of Mid-Core & Core Games

46.
Games Dominates on Tablets
Source: Digi-Capital Global Games Investment Review 2014 Q146

47.
Several games played in parallel
Source: InMobi, Mobile gaming cross market analysis 2014 Q247

48.
Time of Gameplay
Source: InMobi, Mobile gaming cross market analysis 2014 Q248

49.
League of Legends Revenue
Source: InMobi, Mobile gaming cross market analysis 2014 Q2
2011 2012 2013 2014
$70MAverage monthly
revenue in 2013
217%Growth in MAU - July
2012 vs. July 2014
49

50.
Not only top 10 - Samurai Siege
‣ Generates ~$2 million monthly
‣ Top Grossing Ranks:
‣ iPad -> Games: US: 67, UK: 45
‣ iPhone -> Games: US: 153, UK: 149
‣ Android -> Games: US: 105, UK: 125