Memorial day marks the beginning of the road trip season. As you plan for internet connectivity during your vacation, we thought we’d share our findings for peak hours of mobile internet usage. For example, finance, weather and news apps are most popular in the morning, mealtimes are popular times for mobile video and evenings see mobile subscribers engaging in social networking. For more about how mobile consumers’ usage habits impact the digital highway download our reports here http://bit.ly/1sYO4du

1. Mobile Internet Road Trip
Mobile users start their day with
finance, weather, news content 50% of web pages load 38%
faster in 2014 than in 2013
DINER
Fast and
Furious
Sponsored data plans increase
the likelihood that subscribers
will watch ads
• 20% of smartphone
subscribers now listen
to Internet radio
• Subscribers listening to
Internet radio typically
tune in for 1 hour a day
28% would
watch ads
Lunch time is primetime
for users to check out
video, news and blogs
• 33% of subscribers
abandon mobile websites
that take 5+ seconds to load
• 54% abandon if load time
time takes up to 10 seconds
Adult12am
Dating10pm
Social7-10pm
Videos
8am
,12pm
,
5pm
and8pm
Shopping
9am
or8pmNewsand
Blogs
8
am
,12
pm
and
5
pmFinance,W
eather
8
am
• 57% of subscribers
blame the mobile
operator when a
video stalls
73% of women
admit they are
slightly addicted
to at least one
game on their
mobile device • On average, mobile videos
on LTE networks stall for 15
seconds and 47 seconds on
3G networks
Short form video
sharing apps like
Vine and Instagram
Video generate 32%
of social networking
data volume
SOCIAL
NETWORKING
• Mobile fitness apps grew
to 50% of mobile health
app subscribers
• New mobile health apps
gain traction within 1 month
• 70% of subscribers check
their mobile device during a
meal at least once a day
• 61% of Millennials believe that
it’s acceptable to use their
smart phone on the toilet
• 51% of Millennials think it’s
acceptable to sleep with their
mobile device while in bed
• Night time is prime time for
mobile users accessing social,
dating and shopping content
• 26% of parents think it's ok to
use your device on a date
82% of subscribers with a
monthly data limit have avoided
using an app to stay under
their monthly cap
54% of smartphone owners
run updates within 24 hours
of discovering them
Based on a consumer survey conducted by Wakefield Research on behalf of
Citrix in January 2014 of 1,000 U.S. adult smart phone or tablet owners ages
18 and older and Citrix Mobile Analytics Report Feb 2014.
AUTO SHOP