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18 
THE RISE OF MOBILE CRM 
Customer relationship 
management is increasingly 
on the go, as salespeople 
strive to give customers 
WHAT WHEN 
they want 
they want it.

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The Rise of Mobile CRM

  • 1. 18 THE RISE OF MOBILE CRM Customer relationship management is increasingly on the go, as salespeople strive to give customers WHAT WHEN they want they want it.