1.
6 secrets
of Social Persuasion
Social Persuasion

2.
Humans are the most powerful
tools of PERSUASION
ARISTOTEL
ARISTOTEL

3.
#1 Reciprocity
People feel obligated to
People feel obligated to
give back to others who
give back to others who
have given to them.
have given to them.

4.
#1 Reciprocity
People feel obligated to
People feel obligated to
give back to others who
give back to others who
have given to them.
have given to them.

5.
#2 Liking
We prefer to say “yes” to
We prefer to say “yes” to
those we know and like.
those we know and like.

6.
#2 Liking
We prefer to say “yes” to
We prefer to say “yes” to
those we know and like.
those we know and like.

7.
#3 Social Proof
People decide what’s
People decide what’s
appropriate by examining
appropriate by examining
and following what
and following what
others are doing.
others are doing.

8.
#3 Social Proof
People decide what’s
People decide what’s
appropriate by examining
appropriate by examining
and following what
and following what
others are doing.
others are doing.

9.
#4 Authority
People rely on authority
People rely on authority
for guidance on how
for guidance on how
to respond and what
to respond and what
decision to make.
decision to make.

10.
#4 Authority
People rely on authority
People rely on authority
for guidance on how
for guidance on how
to respond and what
to respond and what
decision to make.
decision to make.

11.
#5 Consistency
Once we make a choice,
Once we make a choice,
we will encounter
we will encounter
pressure to behave
pressure to behave
consistently with it.
consistently with it.

12.
#5 Consistency
Once we make a choice,
Once we make a choice,
we will encounter
we will encounter
pressure to behave
pressure to behave
consistently with it.
consistently with it.

13.
#6 Scarcity
Opportunities appear
Opportunities appear
more valuable when they
more valuable when they
are less available.
are less available.

14.
#6 Scarcity
Opportunities appear
Opportunities appear
more valuable when they
more valuable when they
are less available.
are less available.

15.
Thanks for Your (persuaded) attention

16.
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contacts
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