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Socialvention

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Cindy Morrison
Cindy Morrison
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Carbon University Best Practices www.SOCIALVENTION.com
“Every biz owner CAN build their bottom line through social media strategy.” ~ Cindy Morrison
Today’s customer doesn’t buy what you SELL... They buy who you ARE!
Why Social Media? 36% TRUST advertising, but... 81% TRUST referrals/recommendations ~ Constant Contact
HOPE is *NOT* a strategy!
80 / 20 Rule
Content is KING
Content Calendar ~ Facebook Posts (1-2 a day) ~ Facebook Contests (1 a quarter) ~ Twitter Updates (3-5 a day) ~ Pinterest (4 a week) ~ YouTube Videos (2-3 a week) ~ Blog (2-3 a week)
Facebook ~ Family Reunion Twitter ~ Cocktail Party LinkedIn ~ Board Room Pinterest ~ Bulletin Board
Be where your customers are! ~ Most frequently checked website ~ 1 in 6 on Facebook ~ 852 million logins ~ 3.2 BILLION “likes” & comments
90% DON’T Come Back Value! Value! Value!
Value #1 Information
Value #2 Monetary
What To Post ~ Consistent with brand ~ Relevant NON-SALES content ~ Thought provoking questions ~ Visual ~ Cross promotions ~ Customer loyalty/appreciation ~ Strategically promoted posts
Engagement
Hyperlink & Apps
It’s NOT LogoBook!
Socialvention Case Study
18 Day Contest – 1k “Likes”
$30 Promoted Post
Socialvention Strategy Paid & Organic
Ads Chamber Case Study Hiring Event ~ $168 109 Attendees 93 Qualified
Twitter ~ Cocktail Party
~ What are people saying about your brand ~ Check the competition ~ Find potential customers & collaborators ~ Connect with media
#Topic #ILoveCarbon
Search.Twitter.com #ILoveCarbo n #PR #SocialMedia #Obama #Socialvention
Reach the Media
LinkedIn ~ Board Room
Company Profile
LinkedIn Add Contacts
LinkedIn Join Groups
Pinterest ~ Bulletin Board 80% Women
Pinterest Boards
Instagram 4 billion uploads since Instagram started! Source: The Realtime Report
Reason For Pics Branding Expertise Create Emotion Make a Connection Get attention
Branding
Be An Expert
Create Emotion
Make A Connection
Get Attention
Measure *bitly *Facebook Insights *Sprout Social *Tweet Reach
When Bad Things Happen
When to respond? ~ Make amends ~ Review develops legs ~ Missing facts ~ Angry w/ you, not just life ~ Someone is offended for you
For more Social Media training and support, visit www.SOCIALVENTION.com. Facebook.com/CindyWMorrison Twitter - @CindyWMorrison YouTube.com/CindyWMorrison

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