Socialvention - How To Be a #SocialMedia Rock Star

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Cindy Morrison

Speech for CEO Roundtable

Technology Business

Be a Social Media Rock
Star
and get REAL ROI
(yes, it IS possible!)
www.SOCIALVENTION.com

“Every biz owner CAN
build their bottom line
through social media
strategy.”
~ Cindy Morrison

Today’s customer doesn’t buy
what you SELL...
They buy who you
ARE!

Why Social Media?
36% TRUST advertising, but...
81% TRUST
referrals/recommendations
~ Constant Contact

Strategy
*Goals / Measurement
*Content
*Platforms
*Good & Bad

Content Calendar
~ Facebook Posts (1-2 a day)
~ Facebook Contests (1 a quarter)
~ Twitter Updates (3-5 a day)
~ Pinterest (4 a week)
~ YouTube Videos (2-3 a week)
~ Blog (2-3 a week)

Content Calendar
~ 1 Year / 1 Quarter / 1 Month
~ Desk/Wall Calendar
or
~ Mind Mapping (MindMeister.com)
~ Batch Activities
~ Assign Tasks (Hootsuite.com)

90% DON’T Come Back
Value! Value! Value!

Strategically Stalking w/
Excellence
~ Collaborators
~ Competitors
~ Customers
~ Mentors
~ Media

Your “Go To” Platforms!
They’re Not Created
EQUAL
www.SOCIALVENTION.com

Facebook ~ Family Reunion
Twitter ~ Cocktail Party
LinkedIn ~ Board Room
Pinterest ~ Bulletin Board

Be where your customers are!
~ Most frequently checked website
~ 1 in 6 on Facebook
~ 852 million logins
~ 3.2 BILLION “likes” & comments

Ads
Chamber Case Study
Hiring Event ~ $168
109 Attendees
93 Qualified

Search.Twitter.com
#HR
#PR
#SocialMedia
#Obama
#Socialvention

Instagram
4 billion uploads since Instagram started!
Source: The Realtime Report

Reason For Pics
Branding
Expertise
Create Emotion
Make a Connection
Get attention

20% Grid Tool
http://facebook.com/ad/tool
s/text_overlay

~ 1 out of 2 on the Internet
~ 2nd Most Search Website after Google
~ 4 Billion Hours Watched EACH MONTH
“If YouTube were a country... It would be the
THIRD LARGEST after China & India”

~ Solve a problem
~ FAQs
~ Employee milestones
~ Legacy
~ Charity causes
~ Channel customer desires

ROI
Is There Such A Thing?
www.SOCIALVENTION.com

Measure
*bitly
*Facebook Insights
*Sprout Social
*Tweet Reach

When Bad Things Happen!
www.SOCIALVENTION.com

When to respond?
~ Make amends
~ Review develops legs
~ Missing facts
~ Angry w/ you, not just life
~ Someone is offended for you

FREEBIES!!
Cindy@SOCIALVENTION.com
~ Facebook Moderation Block List
~ Apps
~ 8 WEEK FREE E-COURSE

For more Social Media training and
support, visit www.SOCIALVENTION.com.
Facebook.com/CindyWMorrison
Twitter - @CindyWMorrison
YouTube.com/CindyWMorrison

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Socialvention - How To Be a #SocialMedia Rock Star

1. Be a Social Media Rock Star and get REAL ROI (yes, it IS possible!) www.SOCIALVENTION.com

2. Then

3. “Every biz owner CAN build their bottom line through social media strategy.” ~ Cindy Morrison

4. Today’s customer doesn’t buy what you SELL... They buy who you ARE!

5. Why Social Media? 36% TRUST advertising, but... 81% TRUST referrals/recommendations ~ Constant Contact

6. HOPE is *NOT* a strategy!

7. Strategy *Goals / Measurement *Content *Platforms *Good & Bad

8. Biz Goals Fan Base = Distribution

9. Sales Funnel

10. Homework Sales Funnel Biz Goals Market

11. 80 / 20 Rule

12. Content is KING

13. Content Calendar ~ Facebook Posts (1-2 a day) ~ Facebook Contests (1 a quarter) ~ Twitter Updates (3-5 a day) ~ Pinterest (4 a week) ~ YouTube Videos (2-3 a week) ~ Blog (2-3 a week)

14. Content Calendar ~ 1 Year / 1 Quarter / 1 Month ~ Desk/Wall Calendar or ~ Mind Mapping (MindMeister.com) ~ Batch Activities ~ Assign Tasks (Hootsuite.com)

15. 90% DON’T Come Back Value! Value! Value!

16. Value #1 Information

17. Value #2 Monetary

18. What To Post ~ Consistent with brand ~ Relevant NON-SALES content ~ Thought provoking questions ~ Visual ~ Cross promotions ~ Customer loyalty/appreciation ~ Strategically promoted posts

19. Strategically Stalking w/ Excellence ~ Collaborators ~ Competitors ~ Customers ~ Mentors ~ Media

20. Create #Buzz!

21. Customer Service

22. Your “Go To” Platforms! They’re Not Created EQUAL www.SOCIALVENTION.com

23. Facebook ~ Family Reunion Twitter ~ Cocktail Party LinkedIn ~ Board Room Pinterest ~ Bulletin Board

24. Be where your customers are! ~ Most frequently checked website ~ 1 in 6 on Facebook ~ 852 million logins ~ 3.2 BILLION “likes” & comments

25. Engagement

26. Hyperlink & Apps

27. It’s NOT LogoBook!

28. Promoted Post

29. Socialvention Case Study

30. 18 Day Contest – 1k “Likes”

31. $30 Promoted Post

32. Socialvention Strategy Paid & Organic

33. Ads Chamber Case Study Hiring Event ~ $168 109 Attendees 93 Qualified

34. Twitter ~ Cocktail Party

35. ~ What are people saying about your brand ~ Check the competition ~ Find potential customers & collaborators ~ Connect with media

36. @UserName @TVNewsGal vs @CindyWMorrison

37. #Topic #SparkandHustle & #SOCIALVENTION

38. Search.Twitter.com #HR #PR #SocialMedia #Obama #Socialvention

39.

40. Reach the Media

41. LinkedIn ~ Board Room

42. Company Profile

43. LinkedIn Add Contacts

44. LinkedIn Join Groups

45. Pinterest ~ Bulletin Board 80% Women

46. Pinterest Boards

47. Instagram 4 billion uploads since Instagram started! Source: The Realtime Report

48. Reason For Pics Branding Expertise Create Emotion Make a Connection Get attention

49. Branding

50. Be An Expert

51. Create Emotion

52. Make a Connection

53. Get Attention

54. Memes

55. Create Memes

56. Use Pic as Facebook Ad 20% or less text

57. 20% Grid Tool http://facebook.com/ad/tool s/text_overlay

58. ~ 1 out of 2 on the Internet ~ 2nd Most Search Website after Google ~ 4 Billion Hours Watched EACH MONTH “If YouTube were a country... It would be the THIRD LARGEST after China & India”

59. ~ Solve a problem ~ FAQs ~ Employee milestones ~ Legacy ~ Charity causes ~ Channel customer desires

60. Be An Expert

61. ROI Is There Such A Thing? www.SOCIALVENTION.com

62. Measure *bitly *Facebook Insights *Sprout Social *Tweet Reach

63. Links Matter

64. Facebook Insights

65. Check All Platforms

66. What’s the Reach?

67. When Bad Things Happen! www.SOCIALVENTION.com

68. When Bad Things Happen

69. When to respond? ~ Make amends ~ Review develops legs ~ Missing facts ~ Angry w/ you, not just life ~ Someone is offended for you

70. FREEBIES!! Cindy@SOCIALVENTION.com ~ Facebook Moderation Block List ~ Apps ~ 8 WEEK FREE E-COURSE

71. For more Social Media training and support, visit www.SOCIALVENTION.com. Facebook.com/CindyWMorrison Twitter - @CindyWMorrison YouTube.com/CindyWMorrison

Socialvention - How To Be a #SocialMedia Rock Star

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