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KISSinsights Customer Development Tactics
- 1. Warning: This Talk Contains Actual Tactics KISSinsights Case Study Cindy Alvarez Web 2.0 Expo • May 3, 2010
- 3. Get A Hypothesis My hypothesis is that ____________ people have a problem doing ____________.
- 4. Hypothesis for KISSinsights My hypothesis is that product manager type people have a problem doing fast/effective/frequent customer research.
- 5. The 2 Big Questions Is this a recognizable, interesting pain? Where exactly is the pain?
- 10. If you could wave a magic wand, what would you be able to do?” “
- 14. Just Build It “ It’s a very ‘M’ MVP.” - Cindy Alvarez, to Hiten Shah
- 16. What Does It Take to Get Paid? Interest Installation Gratification Value Pay