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Basic Search Engine
Optimization
Technical and Practical Application
By Bryan Cinco, IM Consultant, SEO and SEM Specialist
www.bryancinco.com
Overview
Site Evaluation and Analysis
Site Conversion Analysis
Target Audience Analysis
Keyword Research
On-page Implementation
Back-end: Title, Description, Keywords and etc.
Off-page Implementation
Proper link building
Brand Management
Reputation Management
Link Bait
Social Media Connectivity
Reporting
Site Evaluation and Analysis
A stage of analyzing the website set-up if it is friendly to the
search engine and evaluation of website structure if it has the
necessary requirements to make sites reputable and the
information to deliver to the searcher. This portion usually
analyze the ff:
Analysis
Structure
Site Information
Site Conversion Analysis
This analysis measures the effectiveness of the website to bring
clients into conversion. Sample of high convertible website:
Explainer
video
Purchase buttons
Shorten how to
Target Audience Analysis
You have to determine your audience. For example your in the
writing industry; your target are Internet Marketer, SEO, SEM,
Web Developer, News Site, Bloggers, News Paper, Magazine
and etc.
From that point, you have to determine where you can find them
in the Internet, like for example; Social Media, Forum,
Classified Ads, Search Engine.
This is to set where you can implement your online campaign.
Keyword Research
This where you can research, measure and analyze the volume of
searcher to a specific keyword.
Effective KW Research Tool:
https://adwords.google.com/o/KeywordTool
On-page Implementation
The meta tags are a very important part of the HTML code of your web
page. They are read by the search engines but are not displayed as a
part of your web page design. Usually they include a concise summary of
the web page content and you should include your relevant keywords in
them. Most meta tags are included within the 'header' code of a
website. The most important tags are the title, description, keyword s and
robot tags.
title description
keywords
Submitting Sitemap to Google Webmaster Tools: https://www.google.com/webmasters/tools/
Authorship connectivity with G+ : http://www.google.com/webmasters/tools/richsnippets
Off-page Implementation
Proper link building
Brand Management
Reputation Management
Link Bait
Social Media Connectivity
<a href=http://www.manilachannel.com
alt=“Manila Channel” Title=“Manila
Chanel, Philippines News”>Manila
Channel</a>
Utilizing of different online platform:
1. Article submission
2. Press Release submission
3. RSS Submission
4. Classified submission
5. Directory submission
6. Forum submission
7. Deep link submission
8. Blog submission
9. Social Bookmarking submission
10. Blog Comment posting
11. Press Release Comment posting
12. Article Comment Posting
13. Forum Posting
14. Search Engine Submission
15. Yahoo Answers
16. Link Building
17. Two way link Building
18. Three Way Link Building
19. Email Marketing (Email Sending)
20. Pinging
21. Micro Blog posting
22. Bulk SMS Send
23. Video sharing
24. Image Sharing
25. News Submission
Reporting
On-page Implementation Report – Text and Explanation Report
Link Building Report – Excel Report
Link Audit Report – Measure Index Rate by checking at Google
Webmaster Tool
Analytics Report - http://www.google.com/analytics/
Questions
Technical and Practical Application
By Bryan Cinco, IM Consultant, SEO and SEM Specialist
www.bryancinco.com

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Basic Search Engine Optimization - DOST R8 Lecture

  • 1. Basic Search Engine Optimization Technical and Practical Application By Bryan Cinco, IM Consultant, SEO and SEM Specialist www.bryancinco.com
  • 2. Overview Site Evaluation and Analysis Site Conversion Analysis Target Audience Analysis Keyword Research On-page Implementation Back-end: Title, Description, Keywords and etc. Off-page Implementation Proper link building Brand Management Reputation Management Link Bait Social Media Connectivity Reporting
  • 3. Site Evaluation and Analysis A stage of analyzing the website set-up if it is friendly to the search engine and evaluation of website structure if it has the necessary requirements to make sites reputable and the information to deliver to the searcher. This portion usually analyze the ff: Analysis Structure Site Information
  • 4. Site Conversion Analysis This analysis measures the effectiveness of the website to bring clients into conversion. Sample of high convertible website: Explainer video Purchase buttons Shorten how to
  • 5. Target Audience Analysis You have to determine your audience. For example your in the writing industry; your target are Internet Marketer, SEO, SEM, Web Developer, News Site, Bloggers, News Paper, Magazine and etc. From that point, you have to determine where you can find them in the Internet, like for example; Social Media, Forum, Classified Ads, Search Engine. This is to set where you can implement your online campaign.
  • 6. Keyword Research This where you can research, measure and analyze the volume of searcher to a specific keyword. Effective KW Research Tool: https://adwords.google.com/o/KeywordTool
  • 7. On-page Implementation The meta tags are a very important part of the HTML code of your web page. They are read by the search engines but are not displayed as a part of your web page design. Usually they include a concise summary of the web page content and you should include your relevant keywords in them. Most meta tags are included within the 'header' code of a website. The most important tags are the title, description, keyword s and robot tags. title description keywords Submitting Sitemap to Google Webmaster Tools: https://www.google.com/webmasters/tools/ Authorship connectivity with G+ : http://www.google.com/webmasters/tools/richsnippets
  • 8. Off-page Implementation Proper link building Brand Management Reputation Management Link Bait Social Media Connectivity <a href=http://www.manilachannel.com alt=“Manila Channel” Title=“Manila Chanel, Philippines News”>Manila Channel</a> Utilizing of different online platform: 1. Article submission 2. Press Release submission 3. RSS Submission 4. Classified submission 5. Directory submission 6. Forum submission 7. Deep link submission 8. Blog submission 9. Social Bookmarking submission 10. Blog Comment posting 11. Press Release Comment posting 12. Article Comment Posting 13. Forum Posting 14. Search Engine Submission 15. Yahoo Answers 16. Link Building 17. Two way link Building 18. Three Way Link Building 19. Email Marketing (Email Sending) 20. Pinging 21. Micro Blog posting 22. Bulk SMS Send 23. Video sharing 24. Image Sharing 25. News Submission
  • 9. Reporting On-page Implementation Report – Text and Explanation Report Link Building Report – Excel Report Link Audit Report – Measure Index Rate by checking at Google Webmaster Tool Analytics Report - http://www.google.com/analytics/
  • 10. Questions Technical and Practical Application By Bryan Cinco, IM Consultant, SEO and SEM Specialist www.bryancinco.com