1. CIM South East Board –
Marketing & Sales Presentation
Michael Dick – Commercial and Marketing Director
Feb 2014

2. Partners in crime
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3. Introducing Michael
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7. My brief
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8. How do we do this ?
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9. The marketing team has been built around
product lines – to align sales and marketing
effort
Qualifications
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Marketing
to
Individuals
Marketing
to
Corporates
Proposition
Membership
Open and In company Training
Channel
Proposition
Sales
Proposition
Sales
• Clear line into propositions and the sales team effort
• Regions critical channel to market
• Central plan – “local” implementation

10. We are not sitting still
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* Practical Insight Webinar Schedule 2014
• What’s New in Digital and Social Media (January)
• The changing face of marketing communications (February)
• Brand Identity (March)
• The Power of Storytelling (April)

11. What is in the marketing pipeline ?
• Individuals
• New Qualifications Launch
• Member Activity (Acquisition, Lapsed)
• Marketing Careers
• Companies
• Training Course Acquisition
• Corporate Proposition Launch
• L&D Directory
• Events
• TFM&A
• Marketing Excellent Awards
• Digital Summit
• Growth Summit
• Graduation
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12. Proposition Updates
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13. Proposition: Stage One – clarify benefits
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14. Proposition: Stage Two – corporate offer
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15. Proposition: Stage Three – proposition re-launch
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16. Join the CIM world community
Keep up with latest
news and views
@CIMinfo
Visit
Visit our website for a wealth of resources
www.cim.co.uk
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See what’s happening on CIM’s
company page
And join topical marketing
debates in our discussion
Share experiences with CIM
enthusiasts from around the
world

17. Questions … and continuing the dialogue
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18. CIM South East Board –
Marketing & Sales Presentation
Michael Dick – Commercial and Marketing Director
Feb 2014