This presentation is about the major differences and similarities in the top social media sites and which sites your business should be on...and why.

1. HURDLE BUSTERS
HOW TO: Know What Social Media Sites to
be on, & How to Use Those Sites
#StartupPhoenix

2. Create Context
Name
Where are you from
What do you do / working on
How did you hear about Eureka/My talk

3. What is an audience
“A tribe is a group of people connected to one another,
connected to a leader, and connected to an idea. For
millions of years, human beings have been part of one
tribe or another. A group needs only two things to be a
tribe: a shared interest and a way to communicate.”
― Seth Godin, Tribes: We Need You to Lead Us
What is a TRIBE
PeopleHelpingPeople
-The people who watch, read, or listen to something
-A group of ardent admirers or devotees

4. Social Media Overview
PeopleHelpingPeople
● Every social site has a culture -
understand, engage, innovate
● USE the Content Rules:
○ 20% rule: Only 1 of 5 posts should be self-promotion
○ Use the (5) Whys Rule for good content
○ rewrite 3x
● Make sure profile matches business.
Don’t be spammy - you wouldn’t do that offline
● Keep all data SAME FORMAT
● PLAN & AUTOMATE {Calendar, Hootsuite}

5. Facebook - Back-Yard BBQ
● Largest SM site - still growing 15% year
● 1.28 billion (1b mobile, 233 million Europe)
● 67% like (engagement) increase over 2012
● Female 53% Male users = 47%
● Personal = Profile Business = Page
● 16% of PAGE updates seen
● Use links - builds trust when you provide good content
● Follow Analytics
Facebook page that doesn’t suck: http://blog.hubspot.com/marketing/how-to-create-facebook-business-page-ht

6. Facebook- inside scoop
● Allows MULTIPLE ways of advertising
○ Generally - best ROI online - highly targeted
● Pictures get significantly better engagement
● Thursday & Fridays 18% better
● Avg time spent = 20 minutes
● Public & Private groups (great for highly cultured industries)
● Use calls to action (don’t HAVE to be cheesy)
● PRIME for local / brick-morter businesses
● Contest / Campaign friendly - don’t break their rules
○ (Eureka Meetup on this coming soon!!!)
Dive Deeper - Stats infographic: http://www.grosocial.com/graphics/facebook-numbers-help/
Stats: http://zephoria.com/social-media/top-15-valuable-facebook-statistics/

7. Twitter - Hallway Chat
● 140 character Mini Blog site {Short & Sweet}
● 676 million users
● 115 active monthly
● EVEN those who don’t tweet (40%) log on
● Newsfeed is reverse chronological - Shows ALL {Real time}
● Shows trends - HASHTAG!!!
● allows grouping (ie Lists)
● easily searchable (hashtags, topics, trends)
○ great for research & connecting

8. Twitter - inside scoop
● Allows ads “Sponsored Stories” - use these to join in
● Posts with pictures get best engagement
● Use the photo to add information
● Vital instant access/communication to tribe
*via hashtags and direct contact* builds trust & brand loyalty
● Best when used for:
○ Event Coverage & Discussion,
○ Following / Sharing quality content
○ Spying on competition (or getting ahead if competition
isn’t on twitter yet)

9. Instagram - friends photo album
● Photo (and caption) only profile site
● Launch 2010
● Acquired by Facebook 2012
● 200+ million users -2013 {400m 2014}
● Mobile ONLY - means users have smartphones
● 20% log on daily
● FULL newsfeed
● Effective for Hashtags
http://www.searchenginejournal.com/business-instagram/106919/

10. Instagram - inside scoop
● No external links
● Testing ads
○ small amount of companies
○ only showing in news feed
● Featuring aesthetic photos of customers WEARING /
USING a product increased conversion by 9x factor
● Theme participation, Event Coverage, News Jacking,
Authentic Moments
Dive Deeper - Great resource to help with Launching, tips, and tricks
http://analytics.totems.co/instagram-for-business/growing-instagram-account/

11. Pinterest - Cork board
● Photo stream with external links
● Largest SM traffic driver on web
(2nd only on web next to google)
● 70 million world-wide users
125% growth over 2012
● 70% pinterest users BUY based on what they saw
● 30% of all online purchases used pinterest before
making buying decision
● DON’T USE IT TO SELL…
use it to create interest, and inspiration
Dive: Pinterest & Twitter pros/cons
http://www.searchenginejournal.com/pinterest-versus-twitter-business-use/106237/

12. G+ (Google Plus) - Yellow Page ad on Steroids
● Social Blogging / Profile Site
● Google likes Google products
● Google is the largest search engine - not leaving anytime soon
● Reads your info for Google Maps
● Gives YOU more control
● Get a google plus

13. Which Sites to be on?
Them All
(First - Facebook & Google Plus)
Automate: Write Blog Post (1x a month at least)
--Adjust & Adapt content
--Schedule & Post on top 3 profiles (2-3x a week)
--Others 1x a week

14. Extras:
Follow:
Hubspot (http://blog.hubspot.com/)
Social Media Examinar (http://www.socialmediaexaminer.com/)
Engaging posts:
https://www.facebook.com/business/a/online-sales/page-post-tips
Automation:
Hootsuite, Google calendar

15. TO DO:
-Claim business name on each
-Link into your G+
-Develop general schedule
-Write 1 blog post
What do you want to hear about? Write down or email me:
Facebook, Twitter, Pinterest, Blogging, Wordpress, Instagram,
Graphics help, iPhone tips, OTHER CONTENT

16. TO DO cont...
A) Join: Meetup.com/Eureka-Scottsdale
B) July Talks:
July 30: HURDLE BUSTERS: How to Create Relevant Social Media Content in 5 Hours a Month
(Top Tools for Social Media)
August 6: How To: Create a Detailed Customer Profile, to Help Target Your Marketing
Aug 20: HURDLE BUSTERS: How To Run Social Media Campaigns, Follow the Law & the Rules

17. Connect
Chelsea Dygert (G+)
252-717-9919
cjdygert@gmail.com
Find me:
twitter / instagram
@cimforgiven
at Local coffee shop
#StartupPhoenix