2. • What does genre mean?
• What is a hybrid genre?
• How are genres recognised?
• What are generic codes and conventions?
• Why are codes and conventions important to an audience?
• What are the generic codes of which are shared across your media texts?
• Who does the following quotes belong to?
‘all genres are instances of repetition and difference’
‘films have to conform to audience expectations about narrative’
• Rick Altman (1999) argues that genre offers audiences a set a pleasures.What
are they?
4. • ‘Genre is an important tool in supporting
our understanding of the nature of media
texts, how they are produced and how
they are consumed’
(Bennett, Slater & Wall, 2006)
10. • CODE-Textual elements which give
meaning to an audience
• CONVENTION- elements which are used
or subverted by the text e.g.
narrative/themes/
ideologies/representation/iconography
11. • Why are codes and
conventions important to
an audience?
12. • People know these codes and conventions
are likely to be used in a text within the
genre.
• Genre is a useful ‘hook’ for an audience
where the identification is and attraction.
13. • What are the generic codes of
which are shared across your
media texts?
14. • Typical mise en scene
• Typical types of narratives
• Characters
• Editing
• personnel
15. • Who does the following quotes belong to?
• ‘all genres are instances of repetition and
difference’
• ‘films have to conform to audience
expectations about narrative’
16. • ‘all genres are instances of repetition and
difference’ Steve Neal (1980)
• ‘films have to conform to audience
expectations about narrative’ Douglas Pye
17. • Rick Altman (1999) argues that genre
offers audiences a set a pleasures.
• What are they?
19. Homework
• 2010 June Past Question
• In question 1(b) you need to choose one of
your media productions to write about.
• (b) Analyseone of your coursework
productions in relation to genre.
• Time yourself 30 minutes
