3. A NEW MEMBERSHIP STRUCTURE
The Evergreen Area Chamber of Commerce
is pleased to announce the launch of our new
Membership, Marketing and Visibility Program
that allows our member businesses to
invest in networking, marketing and exclusive
Chamber services to support the growth of
4. MEMBERSHIP, MARKETING AND VISIBILITY
∗ Tiered membership
creates an opportunity for
member businesses to
invest in their local future,
growth and visibility
∗ Membership Investment
∗ Five levels of involvement:
Executive, Partner and the
∗ Networking, marketing
and exclusive Chamber
∗ Bundle becomes richer as
the membership level
5. WHY DO WE NEED A NEW STRUCTURE?
Today’s competitive business climate demands that the Chamber
provide flexible, affordable and powerful programs and services
that support our members’ objectives.
You Spoke, We Listened.
An analysis of our membership structure and
research into current best practices among other
Chambers allowed us to develop a new program
that better suits the needs of our member
6. PROGRAM OBJECTIVES
– Allow Chamber members to identify the packages that
best support their business needs
– Encourage and maximize members’ involvement in
– Outline the networking functions, marketing opportunities
and valuable services in a cohesive way
– Increase attendance and involvement in events,
programs and seminars through bundles of “included”
opportunities and services
7. WHY DO I WANT TO BE A MEMBER?
The Evergreen Area Chamber of Commerce is our community’s business
advocacy organization committed to
-advancing the interests of our members,
-providing opportunities for development,
-and promoting our community to create a climate
conducive for growth.
And, the best of the Chamber is yet to come. New executive leadership,
our experienced board members, the Chamber’s new website and our new
quality programs and community collaboration signal our dedication to
progress and serving as a partner for our members’ businesses.
10. Opportunity #1 - The Chamber Monthly Newsletter
Once a month we email the Chamber’s
newsletter directly to more than 1300
contacts and quarterly we post mail to
500+ members; we also give them to
potential and new Chamber members
and we display them for FREE in our
Advertising in our Monthly Newsletter is
optimal for businesses for many
1. Our members actually read the
newsletter cover to cover and support
2. Provides focused advertisement to
local area business owners.
3. Your ad will not get lost in our pages.
4. Our monthly newsletters are available
on the Chamber website for a one
11. Opportunity #2 - Weekly email blast
Once per week we email all contacts (1300+) with the latest Chamber
and community events.
Business Card Side Block Advertisement (Size is 2.5”w x 2.5”h)
Main Body Advertisement (Size 4.5w x 3.25h)
Your Very Own Separate eBlast (Size 5w x 7h)
SALE PRICE $150 for 2012 (regular price $250)
12. Opportunity #3 - “Members in the News” section of The Chamber
You have a FREE monthly opportunity to share important
news about your business through the “Members in the
News” section of The Chamber Newsletter.
Information is limited to 50 words; Logos only, no pictures
please. You must submit your information and your high
resolution logo by the 7th of each month.
Please email this information to email@example.com.
13. Opportunity #4 - Evergreen Chamber of Commerce Website
A basic Member Directory listing is Included
with our Entrepreneur Membership. An active
hotlink from our site to yours is available for
and additional $49 annually but is included free
of charge in all upper tiers (Business
Your listing can feature your contact information, business summary, hours
of operation, driving directions with an interactive map and
customizable key words for search engine optimization (SEO).
Also available are photo/logo inclusions, submission of Hot Deals (special
offers you create and submit to the site), your calendar events and
reports on your hit/traffic statistics. With a login and password, you can
access your profile to make changes and updates to your account at any
NEW BANNER AD OPPORTUNITIES AVAILABLE!
14. Opportunity #5 – Listing in Member Directory/Annual Chamber of
Commerce Magazine and on Website
The Evergreen Chamber of Commerce produces an annual publication as a
community resource guide. For those who want advanced marketing
awareness, quality full color advertising space is available to our
Minimum of 20,000 copies
Distributed to all current Chamber members and local households
Visitor and Relocation Packets
Distributed throughout the state at Colorado Welcome centers
Denver Metro Convention & Visitors Bureau
Denver International Airport and around the
National Scenic Byway
The Lariat Loop
15. Opportunity #6 – REFFERALS via Visitor Information Center &
Chamber Business Office
Your Chamber is also the Official Evergreen Area Visitor
Information Center. Located inside our new office, we
display your flyers, rack cards, business cards, and event
posters for visitors to access.
We also provide referrals by phone and to visitors stopping
by. Let us know what you are doing and we will spread the
Realtor members have a specialized referral system. Please
ask for details.
16. Opportunity #7 – Social Media Exposure and Participation
Your Chamber is active online through social media. Find us
on Facebook, LinkedIn and Twitter.
Feel free to post to our Wall and invite us to your events. We
have 1400+ friends who are active on our pages. We have
found Social Media to be the hottest way to get the word
out on what is happening with our member businesses.
17. Opportunity # 8– Community Calendar
Our website is THE place to submit your calendar events to.
Visitors and members check here first to find out what is
happening. It is FREE for everyone and available to all.
We also repost events in our weekly eBlast with a quick link
for event submissions. You can also include a website,
photos, gallery, and interactive maps. Once active on the
website, guests can view weather forecasts, set an email
reminder, invite friends, print event summaries and add to
18. Opportunity # 9– New Member Business Biography and Ribbon
When you join the Chamber, your Ribbon Cutting Ceremony
will be scheduled and you will be interviewed by staff.
Your biography and photo will be featured in our Newsletter
and on our website in addition to in our Visitor Center
We will also invite our membership and contact list to attend
your Ribbon Cutting through our eblast, our online calendar
and through our social media networks. This is your chance
to introduce yourself and highlight the wonderful qualities
of your business!
19. Opportunity # 10– Mailing of Brochures/Flyers in our Inquiry
We get Visitor and Relocation requests via phone, email, our
website, and from walk-ins for Evergreen and Chamber Member
For only $25 month, we will insert your pre-printed
advertising material (you provide or pay for the copies)
into our packets.
20. Opportunity # 11– Featured Member Article
Tell the world about who you are and what you do!
Membership tiers Executive and higher receive a complimentary
Feature Article (300-450 words plus photo) that will be placed in
our eblast and on our website.
Put a face to your name and spread the word about your business,
your employees, your specials, your goals, whatever suits your
Partner member feature articles receive designation as Member of
the Month while Chairman’s Circle members are designated as
CEO or company profiles in the annual directory.
21. Opportunity # 12– Cooperative Event and Advertising
Throughout the year we will notify you of additional
advertising opportunities available. We get offers from
community, state and national publications in addition to
several non-profit organizations looking for Evergreen
Rates are typically at a very reduced cost when multiple
22. Opportunity # 13– Local Publication Discounts
Local Publishers such as The Canyon Courier, The Mountain
Connection, Score Foothills/Quality Connection,
JustAroundHere.com, Hiwan-A-Deal and Echo Pages offer
advertising discounts to our members. Offers vary so please
contact a Chamber representative for more details.
23. Opportunity # 14– Event Sponsorship
The Chamber hosts and attends a variety of events during the year
Annual Business of the Year Celebration
Youth and Sports Expo
*Evergreen Kickball Classic
Fall Featured-Fashion Show
*Economic Forecast Luncheon
*Luncheons and more
Prices vary depending on event. This is an extremely popular way to have
your business stand out as a supporting member. Our Executive, Partner
and Chairman’s Circle memberships include credits for event
24. Some of our sponsorship opportunities include:
$100- Monthly Membership Breakfast (includes 4 minute presentation at meeting, a ¼
page ad in our newsletter, logo/ad in eblast before meeting, opportunity to place
your materials on dining tables at meeting, signage at meeting)
$950- Membership Luncheons (includes complimentary banner, free active link ad on
our homepage, introduction and recognition at Luncheon, 5 minute presentation
during program, a 1/2 page ad in our newsletter, logo/ad in eblast before meeting,
opportunity to place your materials on dining tables at meeting, signage at
$2500- Annual Business of the Year Celebration Table, seats 8-10 (includes
complimentary banner, free active link ad on our homepage, Introduction and
recognition at annual event, 5 minute presentation during program, 1 full page ad in
our newsletter, logo/ad in eblast before event, opportunity to place your materials
on dining tables at registration, logo and mention in program)
(These are just a few opportunities. Please see Sponsorship Opportunities Handout for
25. Opportunity # 15– Business Mixers (Attend and Host)
This very popular monthly networking event is held at a
variety of locations monthly. Enjoy casual business
networking and complimentary hors d’oeuvres and
Hosting a Mixer is a fantastic way to promote your business
and educate the community about what you do. These fill
up fast, so be sure to let us know when you’d like be a
host. (related document Business After Hours Agreement)
26. Opportunity # 16– Leads Groups
Member businesses of the Evergreen Area Chamber have a solution for
said problems through the Chamber’s LEADs Groups. The groups are
comprised of up to 30 Chamber member businesses who meet on a
The purpose of a LEADs Group is to continuously exchange referrals and to
expand your business network. Membership in each group is limited to
one person per business category, thus creating no competition for
leads within any specific group.
Cost is $40 annually. Partner and Chairman’s Circle Memberships receive
one free membership per year.
27. Opportunity # 17– Mailing Labels, Weekly Referral List, and
Member Contact Lists
Starting at just $40, you can receive visitor and member contact
information to use for your own marketing purposes. We collect
the data, you use it to market using your own campaigns.
$40 One set of pre-printed mailing labels (membership only)
$40/mo. Weekly Inquiry Contact Info (we collect information from
our website, phone calls and walk-ins and forward to you in an
Excel spreadsheet) FREE for Business + membership categories
$99 Member Contact List (Excel
format) FREE for Business + membership categories
28. Opportunity # 18– Market Your Business to Potential Employees
with Job Postings
Save over typical publication costs by posting your jobs on our
website, only $30 each until the job is filled!
We get regular calls and emails from potential employees looking
for work in the Evergreen Area. We also have many member
businesses with job openings.
Let us help you connect! Get your position noticed on our
website for less than the cost of one ad in a print publication!
(Free for Business + membership categories)
29. Opportunity # 19– Customized Electronic Coupons
We can design an electronic coupon for you! We will create your coupon
to be featured in our
newsletter (1 issue)
eblast (2 issues)
and on our website (1 month)
We will generate the QR code and layout and will give you a .jpg and PDF
copy of your coupon for only $100! (ONE FREE for Business +
30. Opportunity # 20– VOLUNTEER, GET INVOLVED!
The last and possibly the best way that you can promote your business is
by getting involved. When you volunteer for a committee, for event
planning, and especially for helping staff in the office, people get to
know who you are and what you do FAST! (we are currently looking for folks
who can commit at least 2 hours weekly in the office in addition to event support)
As the saying goes, “Out of sight, Out of mind.” If we don’t see you, hear
from you or even know you, it is difficult to recommend you. The
personal touch goes a long way! You get out what you put in when it
comes to Chamber Membership. There are many ways to become
active and build the relationships that will sustain your business.
Now that you have 20 good ideas for marketing opportunities, the tough
part is deciding where to begin! Let us help you develop a marketing
plan for the year to come. Give us a call at 303-674-3412 to begin
growing your business today.
31. So what are you waiting for?
Pick 3 ways to market your business that you can take
action on now!!!
Notas do Editor
A new membership structure was launched in July of 2011 that allows members to invest in their own growth and the growth of other businesses in our community through netoworking, marketing and exclusive Chamber services.
This new tiered structure has five levels of involvement that offer a customized approach to membership. Each level is bundled in a way the becomes richer with benefits as you increase your investment. Each level includes the benefits of the tiers that precede building on the basic membership. In the past there was one cost associated with membership that didn’t take into consideration the varied needs of all businesses.
Supporting members objectives is the foundation of the new structure in place. You spoke, we listened. Our membership structure is based on research from within our business community as well as current best practices among other Chambers in an effort to customize to suit the needs of member businesses.
Objective for the program…again offering a structure that is customized to the needs of Chamber members, a system that best supports business needs, Encourages and maximized members involvement, valuable services, networking functions and marketing opportunities in a unified manner. And of course increase attendance and involvement through buddled or included opportunities and services.
Our Chamber functions as the communities business advocacy organization. Understanding that commitment The Evergreen Area Chamber of Commerce is focused on advancing the interests of our members, providing opportunities for development and promoting our community to create a climate conducive for growth. We feel at the Chamber that the best is yet to come. As a group that makes it a point to listen to the community we will continue to grow and evolve to suit our business community’s needs.
So…thank you for your support! As Nancy Dykman our current board Chair has said, who is the Chamber? You are! We all are! We cannot be successful without you! So Thank you! Now lets talk about the top 20 marketing opportunities available with membership at the Evergreen Chamber!
The Chamber newsletter goes out once a month through email and quarterly a print copy is sent to more than 500 members. We send out a print copy as a reinforcement due to the overload of online reading every person, Im sure in this room is inendated with on a daily basis and our members have responded in favor of having a print copy available. Our email contact list is now at more than 1300 that includes 900 non members of the chamber. This is a great opportunity to advertise your business happenings or just tell our community who you are and what you offer. Each newsletter is available for a one year period on our website.
Our contact list is growing so here is a great opportunity to feature your business in a customized ad that again reaches more than 1300 recipients. If you have the entrepreneur membership and believe you might utilize this marketing tool once or twice you might want to consider the second tier membership that include one free. At this time we are offering a separate eblast (a’la carte) for 150. Kris Grimshaw will help you create an attention getting promotion. She produces the electronic mailings, the newsletter and updates the website.
Utilize this free opportunity to share what is going on in your organization. Our members in the news features Chamber businesses with a 50 word section including your logo. You need to submit by the 7 th of each month.
As a member you have a listing on our website that includes the information necessary for our visitors to find you. If you have an Entrepreneur level membership you can add for only $49 a hotlink to your website.
The annual directory is something to consider and make room for in your budget coming up toward the end of the year. A distribution of 20,000 currently and now with our move and expansion to become a visitor center we expect that to grow this next year. All current members and local households. Visitor and relocations packets. Distributed throughout the state at Welcome centers, Denver Metro Convention and Visitors Bureaus, DIA and National Scenic byways like The Lariat Loop…this community resource guide is an opportunity for full color advertising available to our members. This year we launched the mobile app and now you can access all the information about our business community through your smart phone. Once the app is downloaded you do not have to have internet connection to access the info. It is always available to the user!
Our new location is certainly getting attention. We had 133 walk-ins in February. A remarkable number considering it is still winter so this is a great opportunity for your business to get noticed. Any flyers, rack cards, business cards event posters that you have and if you do not have consider creating marketing materials that we can offer to our visitors. We have a special referal system for realtors making it fair to our local firms to receive leads as they come in.
We have a very active social media platform through facebook at the Chamber so this is a great opportunity for you to post an event or even an introduction to our 1400 fans! Remember though you have to post to our wall for your info to get maximum exposure. We will repost to our fans. What a great way to get free advertising! Also within your listing on our website if you have a facebook business page do not forget to add it especially if you do not have a website, facebook, linkedin and twitter offer additional access to your company information!
Our website is the main access to our community happenings and resources. Utilize this free opportunity to post your event, event if it is a meeting, luncheon, large or small take advantage. This is another way to get click through traffic as well. Once on the calendar it is a link to your companies online presence.
Feb 22 nd Chamber Breakfast. Once a month Every 4 th Wednesday. Sponsorship is a fantastic way to stand out from the crowd in our community. Having added three new events to our list there is no lack of opportunity here! Consider sponsorship as a way to market to a community that believes in building relationships.
Here is an opportunity to expand your business network. Comprised of up to 30 Chamber member businesses, the leads groups offer a chance to continuously exchange referrals. Currently there are two LEADS groups that both meet twice monthly. The early addition meets on the 1 st and 3 rd Tuesday from 7:30-8:30 and the Lunch Bunch meets every 1 st and 3 rd Thursday from 11:30-12:30. As a member of one of the Leads groups The Lunch Bunch I see participation as a great opportunity to network on a more meaningful level, I mean lets face it as business owners one of the biggest challenges is sometimes communicating efficiently to a potential client what you do! The Leads groups help you expand your network through continuous contact with those who truly understand your contribution and what you offer. I am a current member of the Lunch Bunch and aside from the chance for word of mouth
40 dollars receive visitor and member contact information for your own marekting purposes. One set of preprinted mailing labels 40 per month is weekly inquiry contact info…as we collect it you get it. Excel spread sheet form…free for business members and higher Member Contact list 99 dollars.
Local publications a one time posting for a fee of 60…our posting is 30 until the position is filled and gets social media exposure as well.
Investing a bit of time at the chamber events can make all the difference. If you make yourself known, people will know you and what you do. Be a volunteer and capitalize on the opportunity to be a face in the community and generate leads at the same time.
Membership 101 are every 2 nd Thursday of every month at 8am. Membership breakfasts are every 4 th Wed. at 7:15 am. Mixers are every 3 rd Thursday of every month. Luncheons are announced quarterly.