2. Disclaimer
This presentation contains forward-looking statements regarding the prospects of the
business, estimates for operating and financial results, and those regarding Cia.
Hering's growth prospects. These are merely projections and, as such, are based
exclusively on the expectations of Cia. Hering management concerning the future of
the business and its continued access to capital to fund the Company’s business Plan.
Such forward-looking statements depend, substantially, on changes in market
conditions, government regulations, competitive pressures, the performance of the
Brazilian economy and the industry, among other factors and risks disclosed in Cia.
Hering’s filed disclosure documents and are, therefore, subject to change without prior
notice.

4. Significant sales growth with margin and profitability
increase since 2007.
Business model that allows higher operational leverage and ROIC.

5. Strong sales performance in all brands and channels,
specially in Hering brand.

6. Hering brand growth leveraged by strong expansion of
the Hering Store chain.

8. Expressive Hering Stores opening potential in all
brazilian regions....

9. ... besides growth opportunities in Same Store Sales.

10. Other channels (multibrand retail and webstore ) also
show good expansion perspectives.
MULTIBRAND RETAIL HERING WEBSTORE
- Focus on same clients sales growth - Sales channel with the highest growth
mainly through: rate: + 101.7% (9M10)
• Especialization
- The company will focus on increasing
• Execution improvement within the store
sales through the online channel
• POS Material
- Reevaluation of the E-commerce format
- Organic growth due to the number of to enhance the potential of the business
clients increase
2007 2008 2009 9M09 9M10
Multibrand channel
Sales (R$ million) 133.0 213.1 322.6 222.7 314.6
+60.2% +51.4% +41.2%
Nr. of clients 7,768 11,105 11,742 11,500 12,662
+43.0% +5.7% +10.1%
# of clients (Footprint) Same Clients Sales

11. Growth potential in the kids market with the new
business strategy.
Premium
- Fashion
- Colorful
- Cheerful
- Trendy
Better
- A/B Public
Price Points
Value
- Mini adult
- Casual
- Basic
Moderate
- Updated
- Democratic

12. Two pilot stores were opened in the Hering Kids format.
•Shoppings Anália Franco and Butantã
•Very good first impressions
•Decision on expanding should happen during the second half.

13. Launch of the first dzarm. flaghsip store.
Shopping Anália Franco