SlideShare a Scribd company logo
1 of 38
• With all the new
sites/mediums, make
sure you use what
works for you
• Experiment, test & try new
things
• But, don’t get caught up in the
hype
– If something isn’t working
for you, don’t waste all your
time there
• Balance
What works for you?
Examples:
• Facebook Pages vs. Facebook Groups
• Micro-Blogging vs. Forums
• Flickr Groups vs. Wiki’s
• Strategy
– Join communities and participate
– You get out what you put in
• Be active
• Be helpful
• Provide good content
• Don’t be overly self-promotional
• Be a genuine member
• Strategy
– Work to hit your goals for set
medium
• “Don’t use Twitter just to
tweet”
• Mix Twitter w/ Blogs
• YouTube channels on Facebook
• Flickr in your blog
• Promote blog posts that link to you
Mix it all up, get good engagement.
Niche social news sites are great
for gaining a targeted audience &
building relevant links.
Pick sites that match
your niche & become a
contributor.
Smaller communities
mean its easier to
reach homepage.
• Some smaller sites that may work for you
• Tip’d - Finance
• Feed The Bull – Investing
• Motley Fool Caps –Small Cap Investing
• Value Investing News - Investing
• Pfbuzz – Personal Finance
• Real Estate Voices: Real Estate
• Sphinn – Internet Marketing
• Killer Startups – New Biz
• Dealspl.us - Deals
• iliketotallyloveit- Cool Products
• Dealigg -Deals
• ThisNext - Recommended Products
• ArmchairGM: General Sports
• BallHype – General Sports
• Yardbarker – General Sports
• AutoSpies - Auto
• N4G – Gaming News
• Design Float: - Design
• PhotographyVoter - Photography
• Pixel Groovy - Design Tuts
• Design Bump - Design
• DZone - Programing
• dotNet Kicks - .NET programming
• Tweako - Computing
• ShowHype - Celebrity News
• VideoSift - Unique Videos
• Linkinn – Entertaining Media
• WeHeartGossip – Celeb news
• Plime – General Entertainment
• Kirtsy - Women’s News
• Stylehive -Style bookmarking
• Chictini – Woman’s Style
• Care2 – Better world
• EcoURLS – Environment
• Mind BodyGreen – Green living
• Test to find what works
• Scrap what doesn’t
• Be active & helpful in communities
• Leverage different social sites
• Go niche
Back to the Basic with Social Media Marketing - ASE 09

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Back to the Basic with Social Media Marketing - ASE 09

  • 1.
  • 2. • With all the new sites/mediums, make sure you use what works for you
  • 3. • Experiment, test & try new things • But, don’t get caught up in the hype – If something isn’t working for you, don’t waste all your time there
  • 4. • Balance What works for you? Examples: • Facebook Pages vs. Facebook Groups • Micro-Blogging vs. Forums • Flickr Groups vs. Wiki’s
  • 5. • Strategy – Join communities and participate – You get out what you put in • Be active • Be helpful • Provide good content • Don’t be overly self-promotional • Be a genuine member
  • 6. • Strategy – Work to hit your goals for set medium • “Don’t use Twitter just to tweet”
  • 7. • Mix Twitter w/ Blogs • YouTube channels on Facebook • Flickr in your blog • Promote blog posts that link to you Mix it all up, get good engagement.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18. Niche social news sites are great for gaining a targeted audience & building relevant links.
  • 19. Pick sites that match your niche & become a contributor.
  • 20. Smaller communities mean its easier to reach homepage.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28. • Some smaller sites that may work for you
  • 29. • Tip’d - Finance • Feed The Bull – Investing • Motley Fool Caps –Small Cap Investing • Value Investing News - Investing • Pfbuzz – Personal Finance • Real Estate Voices: Real Estate • Sphinn – Internet Marketing • Killer Startups – New Biz
  • 30. • Dealspl.us - Deals • iliketotallyloveit- Cool Products • Dealigg -Deals • ThisNext - Recommended Products
  • 31. • ArmchairGM: General Sports • BallHype – General Sports • Yardbarker – General Sports • AutoSpies - Auto • N4G – Gaming News
  • 32. • Design Float: - Design • PhotographyVoter - Photography • Pixel Groovy - Design Tuts • Design Bump - Design
  • 33. • DZone - Programing • dotNet Kicks - .NET programming • Tweako - Computing
  • 34. • ShowHype - Celebrity News • VideoSift - Unique Videos • Linkinn – Entertaining Media • WeHeartGossip – Celeb news • Plime – General Entertainment
  • 35. • Kirtsy - Women’s News • Stylehive -Style bookmarking • Chictini – Woman’s Style
  • 36. • Care2 – Better world • EcoURLS – Environment • Mind BodyGreen – Green living
  • 37. • Test to find what works • Scrap what doesn’t • Be active & helpful in communities • Leverage different social sites • Go niche