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Grade 10 ARTS
Q3 AND Q4
Mariam M. Pangandaman
ART ATTACK
INTRODUCTION
The previous quarter provided an overview of the
phenomenal capabilities and possibilities of the
electronic or digital media now available in
today’s technology-driven world. These have
enabled amazingly innovative art forms to
evolve far beyond traditional painting, sculpture,
and architecture. As quickly as technology is
able to develop new devices, gadgets, and
techniques, modern artists and designers adapt
them to enhance their creative expression.
PRE-ASSESSMENT
Directions: Identify the person shown/
flashed and choose your answer on the
given choices.
1. a. George Tappan b. John K.
Chua
2. a. LINO BROCKA b. MIKE DE LEON
3. a. LAURICE GUILLEN b. MARILOU DIAZ-
ABAYA
4. a. Briliante Mendoza b. Maryo J. de los
Reyes
5. a. Kenneth Cobonque b. Rajo
Laurel
6. a. Josie Natori b. Lulu Tan-
Gan
7. a. Monique Lluiller b. Dita Sandico-
Ong
EVALUATION
Modern Techniques & Trends
Photography
Film
Print Media
Digital Media
Product and Industrial
Design
What is
PHOTOGRAPHY?
In its early stages during the late 19th century,
photography was viewed as a purely technical
process, that of recording visible images by light action
on light sensitive materials. In fact, its very name –
from the Greek “photos” (meaning light) and “graphos”
(meaning writing) – states this process literally.
In comparison to the highly-regarded arts of painting and
sculpture, then, photography was not immediately
considered art. But it was not long before the artistry of
20th century photographers elevated this “light writing”
to an aesthetic form in its own right.
The Photographer as Artist
Focusing a camera at a subject and clicking
the shutter is photography as process.
Discerning a significant moment or a unique
expression, framing it in the camera
viewfinder with an eye for composition, and
then clicking the shutter is photography as
art.
PHOTOGRAPH
YPhotography is the science, art and
practice of creating durable images by
recording light or other electromagnetic
radiation, either electronically by means of
an image sensor, or chemically by means of
a light-sensitive material such as
photographic film.
-wikipedia.com
Is this an example of photography as
process or art?
How about this? Photography as process or art?
Noteworthy Philippine Photographers
GEORGE TAPPAN
George Tappan
 He is an award-winning travel
photographer who has won two Pacific
Asia Tourism Association (PATA) Gold
awards, an ASEAN Tourism Association
award, and first place in the 2011
National Geographic Photo Contest. His
highly-acclaimed work has been
published in five travel photography
books.
Into the Green Zone
Tappan’s 1st place-winning image in the 2011 National Geographic Photo
Contest
Other photos by George
Tappan
JOHN K. CHUA
Advertising and commercial
photographer extraordinaire, John is
best known for his technical
excellence and mastery of
notoriously challenging photo
shoots – to the delight of clients who
envision the seemingly impossible.
With more than forty years of
experience under his belt, John has
moved with ease from one genre of
photography to another, earning
local and international awards along
the way.
Snake Island, Palawan
Gulf of Davao
WHAT TO KNOW
1. What two Greek words are the origins of
the term “photography”? What makes them
fitting to this media-based art form?
2. How does technology contribute to the
development of an art like photography?
3. Why is photography truly a “modern” art
form?
4. What special talents and skills does
photographer have that make him or her as
an artist?
5. What qualities make photography such
a powerful communication tool?
6. Name some noteworthy Filipino
photographers presented above, plus
others you may have researched on.
Cite a distinctive achievement of each?
7. What type of subjects seems to be
among their favorites to photograph?
Activity 1
Photography Group Project: “Images with a
Message”
1. For this group project, your teacher would have asked you to bring to class
any available device for taking photographs (point-and-shoot camera,
DSLR camera, mobile phone, android phone, tablet). Those who do not
have their own device may share with other classmates.
2. The class will be divided into groups of 6 to 8 students. Each group will be
assigned a theme such as:
a) people/personalities e) patience
b) love f) kindness
c) nature
d) our school
3. Together with your group, move around the classroom and school grounds
on your own time, taking photographs according to your assigned/chosen
theme. Store the best one in you devices for group evaluation.
4. As a group, select one photograph taken by each of your group members
that best captures the theme. If there are 8 group members, there will be 8
selected photos.
5. Plan with your group how and where to have these selected photos printed
on letter-size paper (8 ½”x 11”). Then, turn these over to your Arts teacher
for safekeeping until they will be presented in the culminating exhibit.
WHAT TO UNDERSTAND
“What’s in a Photo?”
1. Cut out three photographs from a magazine,
calendar, poster, or brochure – each expressing one
of the following:
a) a commercial or business message
b) a social or political statement
c) artistic expression
2. Label each of your photographs with a creative title,
expressing the particular purpose you think it has.
3. Bring them to class and be ready to explain the
purpose of each.
4. Also be ready to discuss what role you believe
photography plays in modern life by carrying out
such purposes.
WHAT TO PERFORM
“Exhibit on Media-based Arts and
Design”
Prepare your photographs for the
culminating exhibit at the end of the
quarter by labeling them with original
titles, your group members’ names,
the date, and the camera type used.
Another art form which has risen to
tremendous heights within the last
century is film or cinema. As its early
name “motion pictures” declared, film
brought yet another dimension into
play—that of moving images. The
possibilities of this medium created a
new art form that was to become a
powerful social and economic force,
and a legacy of the 20th century world.
A Technology-driven Art
Cinema, just as all modern arts, has been greatly influenced
by technology. In the case of cinema, however, it is an art
form that came in the late 1800s with “series photography”
and the invention of celluloid strip film. This allowed
successive still photos of a moving subject to be compared
on a strip of film advancing a single camera.
The need to view these moving images led to the rise of the
Kinetoscope, a peepshow cabinet with an eyehole through
which these earliest “movie” could be viewed one person at
a time. A motor inside the cabinet moved the film strip along
in a loop, with an electric bulb providing one technological
advancement after another. The French developed the
“cinematographe,” a handcracked camera, printer, and
projector all in one that lightweight enough to bring outside
the studio.
KINETOSCOPE
 The Kinetoscope is an early motion picture exhibition
device. The Kinetoscope was designed for films to be
viewed by one individual at a time through
a peephole viewer window at the top of the device. The
Kinetoscope was not a movie projector but introduced the
basic approach that would become the standard for all
cinematic projection before the advent of video, by
creating the illusion of movement by conveying a strip
of perforated film bearing sequential images over a light
source with a high-speed shutter. First described in
conceptual terms by U.S. inventor Thomas Edison in
1888, it was largely developed by his employee William
Kennedy Laurie Dickson between 1889 and
1892.[1] Dickson and his team at the Edison lab also
devised theKinetograph, an innovative motion picture
camera with rapid intermittent, or stop-and-go, film
movement, to photograph movies for in-house
experiments and, eventually, commercial Kinetoscope
presentations
The Collaborative Art of
Filmmaking
What is filmmaking?
Who are involve in
filmmaking?
The Collaborative Art of
Filmmaking
Filmmaking, because of its technical
complexity, involves entire teams of
artists, writers, and production
experts, supported by technicians
taking charge of the cameras, lighting
equipment, sets, props, costumes,
and the like all under the supervision
of a film director.
Film directing – it is the director, like the painter
and sculptor in traditional art, who envisions the
final effect of the film on its viewers, visually,
mentally, and emotionally. While the painter and
sculptor work with physical materials, the film
director works with ideas, images, sounds, and
other effects to create this unique piece of art.
He/she conceptualizes the scenes, directs the
acting, supervises the cinematography and
finally the editing and sound dubbing in much
the same way as a visual artist composes an
artwork. Clearly, however, the director does not
do all these alone.
Acting – first and foremost, there was the art of
acting for film. With live theater as the only form
of acting at that time, film actors had to learn to
express themselves without the exaggerated
facial expressions and gestures used on stage.
With the addition of sound in the 1930s, they
then had to learn to deliver their lines naturally
and believably.
Cinematography – behind the scenes, there was
cinematography or the art of film camera work.
This captured the director’s vision of each scene
through camera placement and movement,
lighting, and other special techniques.
Editing – this was joined by film editing, the art of
selecting the precise sections of film, then
sequencing and joining them to achieve the
director’s desired visual and emotional effect.
Sound editing was also developed, as films
began to include more ambitious effects beyond
the dialogue and background music.
Production/Set design – this recreated in physical
terms – through location, scenery, sets, lighting,
costumes, and props –the mental image that the
director had of how each scene should look, what
period it should depict, and what atmosphere it
should convey. This included creating worlds that
did not exist as well as worlds that were long
gone, designing each production component
down to the very last detail.
Film Genres
The public response to motion pictures was
immediate and enthusiastic. From makeshift
nickelodeons (movie theaters charging a nickel for
entrance) in 1904 to luxurious “dream palaces” for
middle class moviegoers by 1914, public showings of
movies were a big hit. With World War I over and the
establishment of Hollywood as the center of American
filmmaking in 1915, the movie industry was on its way
to becoming one of the biggest and most influential of
the century. With financial success came the rush to
release more and more films, in an ever-wider variety
–leading to the many film genres we know today.
first there were the silent films starring
Charlie Chaplin, and the “slapstick comedy” films
of Buster Keaton and later Laurel and Hardy. With
sound still unavailable, these films relied on purely
visual comedy that audiences found hilarious. Then,
there emerged the gangster movie genre as well as
horror and fantasy films that took advantage of the
sound technology that was newly available at that
time.
In the Philippines film scene, the American
influence was evident in the pre-World War
II and Liberation years with song-and-dance
musicals, romantic dramas, and comedy
films. Beginning with the turbulent 1970s,
however, progressive Filipino directors
emerged to make movies dealing with
current social issues and examining the
Filipino character.
Philippine Filmmakers
Philippine Filmmakers
 Lino Brocka
 Laurice Guillen
 Marilou Diaz Abaya
 Maryo J. delos Reyes
 Brillante Mendoza
LINO BROCKA
 Catalino Ortiz Brocka (April 3, 1939 – May 21, 1991)
is a Filipino film director. He is widely regarded as one
of the most influential and significant Filipino
filmmakers in Philippine cinema history. In 1983, he
founded the organization Concerned Artists of the
Philippines (CAP), dedicated to helping artists address
issues confronting the country.
 Brocka was openly gay and he often
incorporated LGBT themes into his films. He has
directed landmark films such as Tinimbang Ka Ngunit
Kulang (1974), Maynila sa mga Kuko ng
Liwanag (1975), Insiang (1976), Bayan Ko: Kapit sa
Patalim (1984), andOrapronobis (1989). In 1997, he
was posthumously given the National Artist of the
Philippines for Film award for "having made significant
contributions to the development of Philippine arts."
Mike de Leon
Mike de Leon
Ishmael Bernal
LAURICE GUILLEN
Laurice Guillen
Guillen studied at St. Theresa's College, Cebu City, earned
an AB English degree before finishing an MA in
Communication at Ateneo de Manila University, followed
by a television production course under Nestor Torre, in
1967. She then began work as an actress, starring in
productions of Mrs. Warren's Profession, before crossing
over to film and television work, playing a seductress
in Tinimbang Ka Ngunit Kulang, and Corazon Aquino in
the drama A Dangerous Life, In 2009 she accepted a role
in the indie filmKarera, her first role in an independent
production. Other credits include in the film Sister Stella
L and Moral. However, it was on television that she
became a household name when she joined the cast of
"Flor de Luna" in 1978 as Jo Alicante, Flor de Luna's
temperamental step mother. She went on to portray the
role until the mid-80s when the show folded.
Laurice Guillen
Tanging Yaman, 2001
Salome, 1981
Marilou Díaz-Abaya
(March 30, 1955 – October 8, 2012)
was a multi-awarded film
director from the Philippines.
She was the founder and
president of the Marilou Díaz-
Abaya Film Institute and Arts
Center, a film school based
in Antipolo City, Philippines.
She was the director of the
1998 film José Rizal,
a biographical film on
the Philippines' national hero.
1998: José Rizal, written by Ricky
Lee, Jun Lana, produced by GMA
Films; starring Cesar Montano,
Jaime Fabregas, Gina Alajar, Jhong
Hilario, Gloria Diaz, Pen Medina;
multi-awarded by the Metro Manila
Film Festival (1998), Gawad Urian,
Star Awards, FAMAS; commercially
released at the Iwanami Hall, Tokyo
(2000); exhibited at the film festivals
of Berlin, Munich, Düsseldorf,
Madrid, Paris, Singapore, Fukuoka,
Tokyo, Pusan, Montreal, Vancouver,
Guggenheim Museum of New York,
Chicago, San Francisco, Los
Angeles, San Diego, Hawaii, and
others.
Jose Rizal, 1998
Muro-ami, 1999
1999: Muro Ami (Reef
Hunters), written by
Ricky Lee, Jun Lana,
produced by GMA
Films; starring Cesar
Montano, Amy
Austria, Pen Medina,
Jhong Hilario; multi-
awarded by the Metro
Manila Film
Festival (1999),
FAMAS, Star Awards;
exhibited in the film
festivals in Fukuoka,
Tokyo, Los Angeles,
Hawaii, and others.
Maryo J. de los Reyes
Maryo J. de los
Reyes is
a film and television
director from
the Philippines. He
began his career in
the 1970s.
Magnifico is
a 2003 Filipino FAMAS Award-
winning drama film directed
by Maryo J. De los Reyes,
written by Michiko Yamamoto,
and starring Jiro Manio, Lorna
Tolentino, Albert
Martinez, Gloria Romero. The
film was shot in the province
ofLaguna and is based on the
grand prize-winning piece from
a 2001 national screenplay
writing contest sponsored by
theFilm Development Council
of the Philippines.
Brillante Mendoza
Brillante Mendoza is a
Filipino film director. He
was born and raised in
San Fernando,
Pampanga. He took
Advertising Arts of the
then College of
Architecture and Fine
Arts at the University of
Santo Tomas. He has
directed sixteen films
since 2005.
Kinatay (the Execution of P), 2009
Activity 2
Film Group Project: “Moving Selfies”
1. Your teacher will divide the class into groups of eight to 10 students
each.
2. Together with your group mates, arrange for access to at least one of
any of the following devices with video capabilities:
a. a mobile with video camera
b. a tablet with video camera
c. a digital video camera
3. As a group, choose a catchy tune or song of about two minutes in length.
4. On your own time outside of class hours, create with your group a series
of “video selfies” of yourselves with that tune as the background music.
5. Using a video editing program (as discussed in Quarter II), work together
to synchronize the video segments with the beat and lyrics of your
chosen song.
6. Save the finished video and turn it over to your Arts teacher for
safekeeping until it will be presented as part of the culminating exhibit.
ANIMATION Animation is the process of creating motion and shape change[Note
1] illusion by means of the rapid display of a sequence of static images
that minimally differ from each other. The illusion—as in motion pictures
in general—is thought to rely on the phi phenomenon. Animators are
artists who specialize in the creation of animation.
 Animations can be recorded on either analogue media, such as a flip
book, motion picture film, video tape, or on digital media, including
formats such as animated GIF, Flash animation or digital video. To
display animation, a digital camera, computer, or projector are used
along with new technologies that are produced.
 Animation creation methods include the traditional animation creation
method and those involving stop motion animationof two and three-
dimensional objects, such as paper cutouts, puppets and clay figures.
Images are displayed in a rapid succession, usually 24, 25, 30, or 60
frames per second.
 Many TV shows[Note 2] today use animation and animation gives them
that more of a unique look, allowing them to do more than what they
could do with actors.
Philippine Animation Studio,
Inc.
The Philippine Animation Studio, Inc.
(PASI) was established in 1991 and has
since collaborated on numerous
animation projects and series with
foreign partners. Among these have
been Captain Flamingo, Producing
Parker, Groove High, and Space
Heroes Universe.
Among the other exciting milestones
in the fast-emerging Philippine
animation industry was the creation in
2008 of Urduja, an animated film
adaptation of the legend of the warrior
princess of Pangasinan. Produced by
APT Entertainment, Seventoon, and
Imaginary friends, Urduja is
recognized as the first fully-animated
Filipino film, created by an all-Filipino
group of animators using the
traditional (hand-drawn) animation
process with some 3D effects.
Dayo: Sa Mundo ng Elementalia
Another released in 2008 was Dayo: Sa
Mundo ng Elementalia, said to be the
country’s first all-digital full-length
animated feature film. Produced by
Cutting Edge Productions, the film
presents Philippine mythical creatures as
heartwarming characters in a young
boy’s adventure.
Another
breakthrough was
the first Filipino full
3D animated film,
RPG Metanola, co-
produced by
Ambient Media,
Thaumatrope
Animation, and Star
Cinema in 2010.
Activity 3
Animation Group Project: A Stop-Action Cartoon”
1. The group members will make use of a mobile phone, tablet, or
digital camera to do this most simple and basic process for
creating what is known as “stop-action animation.”
2. The members will think of an action that will be captured as a
series of still images lasting a total of 10 to 15 seconds. It can be
an action to be done by a human or a movement of an object.
3. They will then carry out the action or movement, while taking a still
image of each progressive step in that action or movement.
4. The still images will then be made to “move” using a digital
animation program (as discussed in Quarter II). If the program
allows the inclusion of a music clip or sound effects, the group
may opt to add this as well.
5. The finished stop-action cartoons will be saved and turned over to
the Arts teacher for safekeeping until they will be presented as part
of the culminating exhibit.
Print Media
Alongside the digital media forms discussed
above, there remains to more conventional
form known as print media. Include here are
large-scale publications such as newspapers,
magazines, journal, books of all kinds, as well
as smaller-scale posters, brochures, flyers,
menus, and the like. Of course, all of these
now have their digital counterparts that may be
accessed and read on the internet.
Advertising
 One major field that still relies heavily on
print media is advertising. Despite the
soaring popularity and seemingly limitless
possibilities of online advertising and social
media, Philippine artists are still called
upon to create advertisements that will be
physically printed. These appear in
newspapers, magazines, posters,
brochures, and flyers—each with their
specific target readerships and markets,
and highly-specialized approaches for
reaching these target groups.
Activity 4
“Presenting Products/Services with a Cause”
1. The group members will decide on original
products or services can be presented as
supporting or advocating.
2. Using image capture and manipulation programs
discussed in Quarter II, the group members will
create their choice of posters, banners/streamers,
brochures, or print advertisements to present these
products/services with a cause.
3. The finished print advertisements will be turned
over to the Arts teacher for safekeeping until they
will presented as part of the culminating exhibit.
Comic Books
Another field of print media that highlights the
artistic gifts of Filipinos is that of comic books,
or komiks as they are locally referred to. The
popularity of Philippine comics began in the
1920s when Liwayway magazine started
featuring comic strips, such as Mga
Kabalbalan ni Kenkoy (The Misadventures of
Kenkoy) created by Tony Velasquez went on
to be recognized as the “Father of Filipino
Comics.”
Mga Kabalbalan ni Kenkoy
With the coming of the Americans to the country, local comics were
clearly influenced by popular U.S. comics with superheroes as the
main characters --- resulting in local counterparts such as Darna and
Captain Barbell.
Even decades before, however, komiks creators had already introduced characters,
themes, and story lines from Philippine folklore, mythology, and history. With books
and libraries not yet readily accessible to a majority of the Filipino public, comics
became a major form of reading material around the country, avidly read and shared
by young and old alike.
Innovation in Product and
Industrial Design
Yet another breakthrough arena for Filipino
imagination, ingenuity, and innovativeness in
recent decades has been that of design.
Specifically, this encompasses product and
industrial design as applied to furniture,
lighting, and interior accessories, as well as
fashion from haute couture to bridal
ensembles to casual wear. As a result, a
number of Filipino designers have risen to
superstardom both locally and internationally.
Kenneth Cobonpue
Kenneth Cobonpue is a multi-awarded
furniture designer and manufacturer from Cebu. He
graduated in Industrial Design from Pratt Institute in New
York with highest honors and subsequently worked in Italy
and Germany. Integrating locally sourced materials with
innovative handmade production processes, Cobonpue's
brand is known around the world for its unique designs
and roster of clientele that include Hollywood celebrities
like Brad Pitt and members of royalty.
Awards to his credit include 5 Japan Good
Design Awards, the grand prize at the Singapore
International Design Competition, the Design for Asia
Award of Hong Kong, the American Society of Interior
Design Top Pick selection and the French Coup de
Coeur award. Several of his designs were selected for
several editions of the International Design Yearbook
published in London and New York. Phaidon’s book
entitled "& FORK" underscores Kenneth's position as a
leader of a new movement incorporating new technologies
with crafts. Recently, Kenneth was named the Designer of
the Year in the first edition of Maison et Objet Asia held
last March 11, 2014 in Singapore. He has appeared on
European television, countless international magazines
and newspapers around the world.
MONIQUE
LHUILLIER
 She first rose to prominence for her exquisite
wedding gowns. But she has since become
one of the darlings of the Hollywood celebrity
set, with several A-list stars having worn her
couture creations to gala events and award
shows, as well as to their own weddings
 Lhuillier studied at the Fashion Institute of
Design & Merchandising in Los Angeles, and
now has her own retail boutiques in that city
and in New York. Her collections include
bridal and bridesmaids dresses, ready-to-
wear, evening gowns, linens, tableware,
stationery, and home fragrances.
Monique Lhuillier
is a fashion designer most
prominently known for bridal
wear. She owns a couture
fashion house based in Los
Angeles, California, as well as
another store on Manhattan's
Upper East Side.
Josie Natori
Josie Natori, (born Josefina Almeda Cruz)
is a Filipino-American fashion designer and
the CEO and founder of The Natori Company.
Natori served as a commissioner on
the White House Conference on Small
Business. In March 2007 she was awarded
the Order of Lakandula, one of the highest
civilian awards in the Philippines. In April,
2007, Natori received the "Peopling of
America" Award from the Statue of Liberty -
Ellis Island Foundation.
Rajo Laurel
Raymund Joseph "Rajo" Teves
Laurel (born May 19, 1971) is a fashion
designer in Manila, Philippines. He began his
professional career in 1993, holding his first
international exhibition the following year. In
2000 Rajo Laurel founded House of Laurel
with his sister. A winner of a number of
national and international awards over the
course of his career, Laurel is best known as
a television personality as a judge on Project
Runway Philippines.
Lulu Tan Gan
 Lulu Tan–Gan’s name has been synonymous with beautifully crafted knitwear fashion
since 1985. Hailed the ‘Queen of Knitwear,’ Lulu continues her design evolution with her
extended hand–woven line, “Indigenous Couture” merging the old-world sophistication
of Philippine artisan craft with contemporary design. The result is a mastery of
construction, current yet ingenious lifestyle dressing, and a distinctive feminine
sensibility.
 The first two decades of Lulu’s career is marked by her iconic knitwear, which redefined
the versatility of knits for the local fashion industry. A favorite of expatriates, tourists, and
the jet–set crowd, Lulu’s knits continue to receive praise and accolades for its sleek
lines, custom-dyed threads, and fluid, flattering forms.
 A fine arts graduate, Lulu has always been driven to find aesthetic design solutions for
material challenges. In what she considers the second phase of her career, she takes
on the challenge of integrating native fabrics such as piña and silk into her knits
collection.
 Lulu’s clever play on fashion and function is evident in these signature knit variations,
which evolve the use of indigenous fabrics as native costumes to become fashionable,
“wearable collectibles”. The indigenous piña’s golden patina deepens over the years,
creating modern heirloom pieces that become even more beautiful with time.
Reaffirming her mastery of materials, the modern heirloom collectibles are feats of color,
construction, texture, and fall.
 Lulu’s vision is to encourage the use of stylized indigenous and traditional wear, and in
so doing, promote distinctly Filipino fabrics, traditional crafts, and design. The designer
draws inspiration from the rich textile and embroidery traditions of the Philippines – from
the geometric patterns of traditional tribal woven cloths to the exquisite embroidery and
beadwork – and interprets these on her modern silhouettes
Dita Sandico-
Ong
 Another Philippine designer who has been advocating the
use of local weaving techniques and natural fibers is Dita
Sandico-ong. Known as the “Wrap Artiste” of the
Philippines for her famous bold-colored wraps, Sandico-
Ong first experimented with the local weave of Ilocos Sur,
known as Inabel, as well as with pineapple fibers blended
with Irish linen, dubbed piñalino.
 From there, she tried other local fibers, particularly abaca
which she was introduced to by weaver and entrepreneur
Virgilio Apanti. Sandico-Ong has since been working with
a multipurpose cooperative in Catanduanes, training them
in natural dye extraction and advanced weaving
techniques for abaca.
 Today, her collection includes wraps or panuelos, as well as boleros,
jackets, and long tunics of banana fiber and abaca. Her designs are
presented in fashion shows around the world and are sold in high-end
shops major international cities.
Activity 5
Applied Arts Group Projects: “Project Runway”/ “Project Interior”
1. Your teachers will divide the class into two large groups. Group A will create
fashion-related pieces; while Group B will create interior design-related pieces.
2. The key here is for each group to make use of locally and readily-available
materials in very innovative and imaginative ways.
3. The suggested target output for each group is listed below. However, group
members may have their own, even more creative ideas that they are free to
implement.
Group A – Fashion-related Pieces
* head piece or hair accessory
* bag, tote, or pouch
* belt or sash
* fashion accessories – bangles, buckles, buttons, a scarf, etc.
Group B – Interior Design-related Pieces
* vase, basket, or decorative bowl
*seat cushion or throw pillows
* lamp shade or lighting accessory
* door mat or small area rug
4. Ideally, the group members will use Session 8 to work on their particular
products together in the classroom. Anything left undone by the end of the
session will be completed on their own time outside of class hours.
5. Each finished piece will be labeled with a creative name highlighting its distinct
qualities; and the names of the group members. The piece will be turned over to
the Arts teacher for safekeeping until they will be presented as part of the
culminating exhibit.
Shukran!!!
yam
Arts
QUARTER IV
ORIGINAL PERFORMANCE WITH
THE USE OF MEDIA
MARIAM M. PANGANDAMAN
QUARTER IV: ORIGINAL PERFORMANCE
WITH THE USE OF MEDIA
Theater is the one major art form that brings together all the
other art forms—from painting and sculpture, to installation
art, to music, to dance, to literature, even to computer arts---
in single production.
The Philippines has a rich and thriving theater industry that you
may be interested to venture into in the future. Production
range from original plays with Philippine themes and
settings, to renowned theater classics from past centuries,
to contemporary musicals from Broadway or London’s West
End. Below is an overview of some of the more prominent
theater and performing groups in the country and their major
productions.
Philippine Theater and
Performing Groups
The Philippines has a rich and
thriving theater industry that you may
be interested to venture into the future.
Productions range from original plays
with Philippine themes and settings, to
renowned theater classics from past
centuries, to contemporary musicals
from Broadway or London's West End.
PETA and Tanghalang
Pilipino
With the American presence in the Philippines for the
first half of the 20th century, it was inevitable that
many US and European theater forms and scripts
found there way here. Among them were the classics,
such as the plays of William Shakespeare, as well as
the works of the great American playwrights. At the
same time, local theater groups staged original
Philippine zarzuelas which were plays performed in
son, similar to the European opera.
In the past few decades, modern theater groups have
continued to express the distinctly Philippine
interpretation of both originally-written plays as well
as adaptations f foreign works translated into Filipino.
At the forefront of these are the Philippine
Educational theater Association (PETA),
founded in 1967 by Cesile Guidote-Alvarez,
and Tanghalang Pilipno, the resident theater
company of the Cultural center of the
Philippines, founded in 1987.
The productions of these groups span the range
from daring new presentations of classical
works, to the spectacle of Philippine myths
and legends, to commentaries on current
social and political issues.
Pamana
PETA, 2013
Ibalong
Tanghalang Pilipino, 2012
Meanwhile, other Philippine theater
groups are also staging original and adapted
plays and musical productions, primarily in
English. Best known among these are
Repertory Philippines, Trumpets, and New
Voice Company. More recently, theater Down
South has been added to their roster. And
championing the cause of the more classical
form of musical performances is the
Philippine Opera Company.
Repertory Philippines
In 1967, theater Zenaida Amador fulfilled her
dream of bringing the best of Broadway and
London’s West End to Filipino audiences.
Together with actress Baby Barredo, Amador
established Repertory Philippines, a company
that only staged English-language plays and
musicals year-round but trained actors and
actresses as well. The company continues
with this vision to this day.
Multi awarded theater actress and singer, Lea Salonga, in
fact, began her career as a child lead in productions of
Repertory Philippines. From there, she went on to become
an international stage superstar in the lead role of Kim in
Miss Saigon – putting the Philippines on the world map in
terms of theater talent.
In its 2009 season, Repertory added a Filipino classic in
English to its productions – A Portrait of the Artist as Filipino,
by National Artist Nick Joaquin. To date, it continues to offer a
mix of productions ranging from literary classics to
contemporary satires, comedies, and musicals.
TRUMPETS
In the 1990s, the Philippine theater group Trumpets
also began mounting grand productions of
originally-written musicals with a slant towards
good values for children and the whole family.
Among their plays have been Joseph the
Dreamer; First Name; The Lion, the Witch, and
the wardrobe; Little Mermaid; Honk; N.O.A.H.;
and The Bluebird of Happiness. The intention of
Trumpets is to provide wholesome theater
experiences for Filipino youth while also building
up the Philippine theater-going public.
Trumpets
New Voice Company
Also making its own distinct contribution to the
Philippine theater scene is New Voice
Company, established in 1994 by Monique
Wilson—also a Repertory Philippines’
protégée who went on to star on the
international stage. New voice has earned a
reputation for staging thought-provoking
productions on daring and deep topics.
Philippine Opera Company
The Philippine Opera Company (POC) was
founded in 1999 by a group of dedicated
classically-trained singers, led by soprano
Karla Gutierrez as artistic directress. The POC
seeks to develop performers as well as
audiences for classical music performances,
both foreign and Filipino.
Philippine Opera Company
Theater Down South
In 2007, Theater Down South was founded,
with Philippine theater mainstay Michael
Williams as artistic director. The vision of the
company is to widen the reach of stage
production
Roles in Stage Production
Basic Roles that Most Plays Require
PRODUCER
The person who takes the play fro mere concept to an actual
presentation. He or she choose all the team members and
assigns them their functions, and oversees the casting of the
actors and actresses for he different roles.
DIRECTOR
Is the overall artistic coordinator of the entire production. Like
a conductor of an orchestra, he or she has a vision of the
desired total effect and impact of the performance.
PLAYWRIGHT
For a script intended for stage performance, the writer of the
script is more specifically called a playwright. The initial
concept or plot may be original, and then developed into a
play script is more script. Or it may be based on an existing
story or another play which the playwright will then adapt to
present in a new way.
SET DESIGNER
The concept and creation of the physical stage is the task of
the set designer. He or she builds the set (or sets) that will
simulate the world that the play’s characters are supposed to
live in.
LIGHTING DESIGNER
Coordinating closely with the set designer is the
lighting designer. Lighting is critical in designing the
mood of each scene in the play, highlighting a
dramatic moment, signaling the entrance of a
character, focusing attention on a specific spot on
stage, or even providing the blanket of darkness for
set and prop changes.
COSTUME DESIGNER
The actors and actresses must look believable in their
roles and much of this is owed to the costume designer.
He/She studies the general setting (time and place) that
the play is meant to take place in, as well as each
character in the script.
SOUND DESIGNER Similar to the lighting designer, the sound designer
serves a vital role in creating and enhancing the
atmosphere of the performance
PRODUCTION
MANAGER
Coordinating all the complex behind-the-scenes details
of staging a play is the production manager
TECHNICAL DIRECTOR Shadows the play’s director throughout the entire
production process.
CHOREOPGRAPHER
• is included in the production team
• he/she not only plans out all the dance steps
to suit the music, but also rehearses the actor
until they are able to perform the dance
skillfully – while remaining “in character” on
stage.
MAKEUP DESIGNER As the costume designer deliberates on the
characters’ main attire, the makeup designer is
brought in to plan the hairstyles and makeup to
complement the costumes.
Activity
“EXPERIENCING THEATER”
If possible, schedule a time within Q4 for
the class to watch a live play. Depending
on what is available or accessible in
your area within that period, any of the
following may be considered:
Option 1: a live performance of a
production by any Philippine theater
group (whether mentioned above or
others)
Option 2: a recorded performance of a
production by any of these groups to be
viewed in school
Option 3: a school or community play
Option 4: a classroom play
1. Instruct the students to watch the play very
attentively. Have them observe how the plot
is developed and take note of the artistic
elements and principles used.
2. Have them write a reaction paper using the
following outline:
Title of the play ___________________
Scriptwriter ___________________
Director ___________________
Stage Designer ___________________
Setting _________________________
Main Characters ____________________
_________________________
Main story line (a 1-paragraph summary)
_________________________
_________________________
Personal reaction ___________________
_________________________
SHUKRAN!
Good luck trainers and be
always committed.

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Grade 10 arts q3&q4

  • 3.
  • 5. INTRODUCTION The previous quarter provided an overview of the phenomenal capabilities and possibilities of the electronic or digital media now available in today’s technology-driven world. These have enabled amazingly innovative art forms to evolve far beyond traditional painting, sculpture, and architecture. As quickly as technology is able to develop new devices, gadgets, and techniques, modern artists and designers adapt them to enhance their creative expression.
  • 6. PRE-ASSESSMENT Directions: Identify the person shown/ flashed and choose your answer on the given choices.
  • 7. 1. a. George Tappan b. John K. Chua
  • 8. 2. a. LINO BROCKA b. MIKE DE LEON
  • 9. 3. a. LAURICE GUILLEN b. MARILOU DIAZ- ABAYA
  • 10. 4. a. Briliante Mendoza b. Maryo J. de los Reyes
  • 11. 5. a. Kenneth Cobonque b. Rajo Laurel
  • 12. 6. a. Josie Natori b. Lulu Tan- Gan
  • 13. 7. a. Monique Lluiller b. Dita Sandico- Ong
  • 15. Modern Techniques & Trends Photography Film Print Media Digital Media Product and Industrial Design
  • 16. What is PHOTOGRAPHY? In its early stages during the late 19th century, photography was viewed as a purely technical process, that of recording visible images by light action on light sensitive materials. In fact, its very name – from the Greek “photos” (meaning light) and “graphos” (meaning writing) – states this process literally. In comparison to the highly-regarded arts of painting and sculpture, then, photography was not immediately considered art. But it was not long before the artistry of 20th century photographers elevated this “light writing” to an aesthetic form in its own right.
  • 17. The Photographer as Artist Focusing a camera at a subject and clicking the shutter is photography as process. Discerning a significant moment or a unique expression, framing it in the camera viewfinder with an eye for composition, and then clicking the shutter is photography as art.
  • 18. PHOTOGRAPH YPhotography is the science, art and practice of creating durable images by recording light or other electromagnetic radiation, either electronically by means of an image sensor, or chemically by means of a light-sensitive material such as photographic film. -wikipedia.com
  • 19. Is this an example of photography as process or art?
  • 20. How about this? Photography as process or art?
  • 22. George Tappan  He is an award-winning travel photographer who has won two Pacific Asia Tourism Association (PATA) Gold awards, an ASEAN Tourism Association award, and first place in the 2011 National Geographic Photo Contest. His highly-acclaimed work has been published in five travel photography books.
  • 23. Into the Green Zone Tappan’s 1st place-winning image in the 2011 National Geographic Photo Contest
  • 24. Other photos by George Tappan
  • 25. JOHN K. CHUA Advertising and commercial photographer extraordinaire, John is best known for his technical excellence and mastery of notoriously challenging photo shoots – to the delight of clients who envision the seemingly impossible. With more than forty years of experience under his belt, John has moved with ease from one genre of photography to another, earning local and international awards along the way.
  • 28.
  • 29. WHAT TO KNOW 1. What two Greek words are the origins of the term “photography”? What makes them fitting to this media-based art form? 2. How does technology contribute to the development of an art like photography? 3. Why is photography truly a “modern” art form? 4. What special talents and skills does photographer have that make him or her as an artist?
  • 30. 5. What qualities make photography such a powerful communication tool? 6. Name some noteworthy Filipino photographers presented above, plus others you may have researched on. Cite a distinctive achievement of each? 7. What type of subjects seems to be among their favorites to photograph?
  • 31. Activity 1 Photography Group Project: “Images with a Message” 1. For this group project, your teacher would have asked you to bring to class any available device for taking photographs (point-and-shoot camera, DSLR camera, mobile phone, android phone, tablet). Those who do not have their own device may share with other classmates. 2. The class will be divided into groups of 6 to 8 students. Each group will be assigned a theme such as: a) people/personalities e) patience b) love f) kindness c) nature d) our school 3. Together with your group, move around the classroom and school grounds on your own time, taking photographs according to your assigned/chosen theme. Store the best one in you devices for group evaluation. 4. As a group, select one photograph taken by each of your group members that best captures the theme. If there are 8 group members, there will be 8 selected photos. 5. Plan with your group how and where to have these selected photos printed on letter-size paper (8 ½”x 11”). Then, turn these over to your Arts teacher for safekeeping until they will be presented in the culminating exhibit.
  • 32. WHAT TO UNDERSTAND “What’s in a Photo?” 1. Cut out three photographs from a magazine, calendar, poster, or brochure – each expressing one of the following: a) a commercial or business message b) a social or political statement c) artistic expression 2. Label each of your photographs with a creative title, expressing the particular purpose you think it has. 3. Bring them to class and be ready to explain the purpose of each. 4. Also be ready to discuss what role you believe photography plays in modern life by carrying out such purposes.
  • 33. WHAT TO PERFORM “Exhibit on Media-based Arts and Design” Prepare your photographs for the culminating exhibit at the end of the quarter by labeling them with original titles, your group members’ names, the date, and the camera type used.
  • 34.
  • 35. Another art form which has risen to tremendous heights within the last century is film or cinema. As its early name “motion pictures” declared, film brought yet another dimension into play—that of moving images. The possibilities of this medium created a new art form that was to become a powerful social and economic force, and a legacy of the 20th century world.
  • 36. A Technology-driven Art Cinema, just as all modern arts, has been greatly influenced by technology. In the case of cinema, however, it is an art form that came in the late 1800s with “series photography” and the invention of celluloid strip film. This allowed successive still photos of a moving subject to be compared on a strip of film advancing a single camera. The need to view these moving images led to the rise of the Kinetoscope, a peepshow cabinet with an eyehole through which these earliest “movie” could be viewed one person at a time. A motor inside the cabinet moved the film strip along in a loop, with an electric bulb providing one technological advancement after another. The French developed the “cinematographe,” a handcracked camera, printer, and projector all in one that lightweight enough to bring outside the studio.
  • 38.  The Kinetoscope is an early motion picture exhibition device. The Kinetoscope was designed for films to be viewed by one individual at a time through a peephole viewer window at the top of the device. The Kinetoscope was not a movie projector but introduced the basic approach that would become the standard for all cinematic projection before the advent of video, by creating the illusion of movement by conveying a strip of perforated film bearing sequential images over a light source with a high-speed shutter. First described in conceptual terms by U.S. inventor Thomas Edison in 1888, it was largely developed by his employee William Kennedy Laurie Dickson between 1889 and 1892.[1] Dickson and his team at the Edison lab also devised theKinetograph, an innovative motion picture camera with rapid intermittent, or stop-and-go, film movement, to photograph movies for in-house experiments and, eventually, commercial Kinetoscope presentations
  • 39. The Collaborative Art of Filmmaking What is filmmaking? Who are involve in filmmaking?
  • 40. The Collaborative Art of Filmmaking Filmmaking, because of its technical complexity, involves entire teams of artists, writers, and production experts, supported by technicians taking charge of the cameras, lighting equipment, sets, props, costumes, and the like all under the supervision of a film director.
  • 41. Film directing – it is the director, like the painter and sculptor in traditional art, who envisions the final effect of the film on its viewers, visually, mentally, and emotionally. While the painter and sculptor work with physical materials, the film director works with ideas, images, sounds, and other effects to create this unique piece of art. He/she conceptualizes the scenes, directs the acting, supervises the cinematography and finally the editing and sound dubbing in much the same way as a visual artist composes an artwork. Clearly, however, the director does not do all these alone.
  • 42. Acting – first and foremost, there was the art of acting for film. With live theater as the only form of acting at that time, film actors had to learn to express themselves without the exaggerated facial expressions and gestures used on stage. With the addition of sound in the 1930s, they then had to learn to deliver their lines naturally and believably. Cinematography – behind the scenes, there was cinematography or the art of film camera work. This captured the director’s vision of each scene through camera placement and movement, lighting, and other special techniques.
  • 43. Editing – this was joined by film editing, the art of selecting the precise sections of film, then sequencing and joining them to achieve the director’s desired visual and emotional effect. Sound editing was also developed, as films began to include more ambitious effects beyond the dialogue and background music. Production/Set design – this recreated in physical terms – through location, scenery, sets, lighting, costumes, and props –the mental image that the director had of how each scene should look, what period it should depict, and what atmosphere it should convey. This included creating worlds that did not exist as well as worlds that were long gone, designing each production component down to the very last detail.
  • 44. Film Genres The public response to motion pictures was immediate and enthusiastic. From makeshift nickelodeons (movie theaters charging a nickel for entrance) in 1904 to luxurious “dream palaces” for middle class moviegoers by 1914, public showings of movies were a big hit. With World War I over and the establishment of Hollywood as the center of American filmmaking in 1915, the movie industry was on its way to becoming one of the biggest and most influential of the century. With financial success came the rush to release more and more films, in an ever-wider variety –leading to the many film genres we know today. first there were the silent films starring Charlie Chaplin, and the “slapstick comedy” films of Buster Keaton and later Laurel and Hardy. With sound still unavailable, these films relied on purely visual comedy that audiences found hilarious. Then, there emerged the gangster movie genre as well as horror and fantasy films that took advantage of the sound technology that was newly available at that time.
  • 45. In the Philippines film scene, the American influence was evident in the pre-World War II and Liberation years with song-and-dance musicals, romantic dramas, and comedy films. Beginning with the turbulent 1970s, however, progressive Filipino directors emerged to make movies dealing with current social issues and examining the Filipino character. Philippine Filmmakers
  • 46. Philippine Filmmakers  Lino Brocka  Laurice Guillen  Marilou Diaz Abaya  Maryo J. delos Reyes  Brillante Mendoza
  • 48.  Catalino Ortiz Brocka (April 3, 1939 – May 21, 1991) is a Filipino film director. He is widely regarded as one of the most influential and significant Filipino filmmakers in Philippine cinema history. In 1983, he founded the organization Concerned Artists of the Philippines (CAP), dedicated to helping artists address issues confronting the country.  Brocka was openly gay and he often incorporated LGBT themes into his films. He has directed landmark films such as Tinimbang Ka Ngunit Kulang (1974), Maynila sa mga Kuko ng Liwanag (1975), Insiang (1976), Bayan Ko: Kapit sa Patalim (1984), andOrapronobis (1989). In 1997, he was posthumously given the National Artist of the Philippines for Film award for "having made significant contributions to the development of Philippine arts."
  • 49.
  • 52.
  • 54.
  • 56. Laurice Guillen Guillen studied at St. Theresa's College, Cebu City, earned an AB English degree before finishing an MA in Communication at Ateneo de Manila University, followed by a television production course under Nestor Torre, in 1967. She then began work as an actress, starring in productions of Mrs. Warren's Profession, before crossing over to film and television work, playing a seductress in Tinimbang Ka Ngunit Kulang, and Corazon Aquino in the drama A Dangerous Life, In 2009 she accepted a role in the indie filmKarera, her first role in an independent production. Other credits include in the film Sister Stella L and Moral. However, it was on television that she became a household name when she joined the cast of "Flor de Luna" in 1978 as Jo Alicante, Flor de Luna's temperamental step mother. She went on to portray the role until the mid-80s when the show folded.
  • 57. Laurice Guillen Tanging Yaman, 2001 Salome, 1981
  • 58. Marilou Díaz-Abaya (March 30, 1955 – October 8, 2012) was a multi-awarded film director from the Philippines. She was the founder and president of the Marilou Díaz- Abaya Film Institute and Arts Center, a film school based in Antipolo City, Philippines. She was the director of the 1998 film José Rizal, a biographical film on the Philippines' national hero.
  • 59. 1998: José Rizal, written by Ricky Lee, Jun Lana, produced by GMA Films; starring Cesar Montano, Jaime Fabregas, Gina Alajar, Jhong Hilario, Gloria Diaz, Pen Medina; multi-awarded by the Metro Manila Film Festival (1998), Gawad Urian, Star Awards, FAMAS; commercially released at the Iwanami Hall, Tokyo (2000); exhibited at the film festivals of Berlin, Munich, Düsseldorf, Madrid, Paris, Singapore, Fukuoka, Tokyo, Pusan, Montreal, Vancouver, Guggenheim Museum of New York, Chicago, San Francisco, Los Angeles, San Diego, Hawaii, and others. Jose Rizal, 1998
  • 60. Muro-ami, 1999 1999: Muro Ami (Reef Hunters), written by Ricky Lee, Jun Lana, produced by GMA Films; starring Cesar Montano, Amy Austria, Pen Medina, Jhong Hilario; multi- awarded by the Metro Manila Film Festival (1999), FAMAS, Star Awards; exhibited in the film festivals in Fukuoka, Tokyo, Los Angeles, Hawaii, and others.
  • 61. Maryo J. de los Reyes Maryo J. de los Reyes is a film and television director from the Philippines. He began his career in the 1970s.
  • 62. Magnifico is a 2003 Filipino FAMAS Award- winning drama film directed by Maryo J. De los Reyes, written by Michiko Yamamoto, and starring Jiro Manio, Lorna Tolentino, Albert Martinez, Gloria Romero. The film was shot in the province ofLaguna and is based on the grand prize-winning piece from a 2001 national screenplay writing contest sponsored by theFilm Development Council of the Philippines.
  • 63. Brillante Mendoza Brillante Mendoza is a Filipino film director. He was born and raised in San Fernando, Pampanga. He took Advertising Arts of the then College of Architecture and Fine Arts at the University of Santo Tomas. He has directed sixteen films since 2005.
  • 64. Kinatay (the Execution of P), 2009
  • 65. Activity 2 Film Group Project: “Moving Selfies” 1. Your teacher will divide the class into groups of eight to 10 students each. 2. Together with your group mates, arrange for access to at least one of any of the following devices with video capabilities: a. a mobile with video camera b. a tablet with video camera c. a digital video camera 3. As a group, choose a catchy tune or song of about two minutes in length. 4. On your own time outside of class hours, create with your group a series of “video selfies” of yourselves with that tune as the background music. 5. Using a video editing program (as discussed in Quarter II), work together to synchronize the video segments with the beat and lyrics of your chosen song. 6. Save the finished video and turn it over to your Arts teacher for safekeeping until it will be presented as part of the culminating exhibit.
  • 66. ANIMATION Animation is the process of creating motion and shape change[Note 1] illusion by means of the rapid display of a sequence of static images that minimally differ from each other. The illusion—as in motion pictures in general—is thought to rely on the phi phenomenon. Animators are artists who specialize in the creation of animation.  Animations can be recorded on either analogue media, such as a flip book, motion picture film, video tape, or on digital media, including formats such as animated GIF, Flash animation or digital video. To display animation, a digital camera, computer, or projector are used along with new technologies that are produced.  Animation creation methods include the traditional animation creation method and those involving stop motion animationof two and three- dimensional objects, such as paper cutouts, puppets and clay figures. Images are displayed in a rapid succession, usually 24, 25, 30, or 60 frames per second.  Many TV shows[Note 2] today use animation and animation gives them that more of a unique look, allowing them to do more than what they could do with actors.
  • 67. Philippine Animation Studio, Inc. The Philippine Animation Studio, Inc. (PASI) was established in 1991 and has since collaborated on numerous animation projects and series with foreign partners. Among these have been Captain Flamingo, Producing Parker, Groove High, and Space Heroes Universe.
  • 68.
  • 69.
  • 70.
  • 71.
  • 72. Among the other exciting milestones in the fast-emerging Philippine animation industry was the creation in 2008 of Urduja, an animated film adaptation of the legend of the warrior princess of Pangasinan. Produced by APT Entertainment, Seventoon, and Imaginary friends, Urduja is recognized as the first fully-animated Filipino film, created by an all-Filipino group of animators using the traditional (hand-drawn) animation process with some 3D effects.
  • 73. Dayo: Sa Mundo ng Elementalia Another released in 2008 was Dayo: Sa Mundo ng Elementalia, said to be the country’s first all-digital full-length animated feature film. Produced by Cutting Edge Productions, the film presents Philippine mythical creatures as heartwarming characters in a young boy’s adventure.
  • 74. Another breakthrough was the first Filipino full 3D animated film, RPG Metanola, co- produced by Ambient Media, Thaumatrope Animation, and Star Cinema in 2010.
  • 75. Activity 3 Animation Group Project: A Stop-Action Cartoon” 1. The group members will make use of a mobile phone, tablet, or digital camera to do this most simple and basic process for creating what is known as “stop-action animation.” 2. The members will think of an action that will be captured as a series of still images lasting a total of 10 to 15 seconds. It can be an action to be done by a human or a movement of an object. 3. They will then carry out the action or movement, while taking a still image of each progressive step in that action or movement. 4. The still images will then be made to “move” using a digital animation program (as discussed in Quarter II). If the program allows the inclusion of a music clip or sound effects, the group may opt to add this as well. 5. The finished stop-action cartoons will be saved and turned over to the Arts teacher for safekeeping until they will be presented as part of the culminating exhibit.
  • 76. Print Media Alongside the digital media forms discussed above, there remains to more conventional form known as print media. Include here are large-scale publications such as newspapers, magazines, journal, books of all kinds, as well as smaller-scale posters, brochures, flyers, menus, and the like. Of course, all of these now have their digital counterparts that may be accessed and read on the internet.
  • 77. Advertising  One major field that still relies heavily on print media is advertising. Despite the soaring popularity and seemingly limitless possibilities of online advertising and social media, Philippine artists are still called upon to create advertisements that will be physically printed. These appear in newspapers, magazines, posters, brochures, and flyers—each with their specific target readerships and markets, and highly-specialized approaches for reaching these target groups.
  • 78. Activity 4 “Presenting Products/Services with a Cause” 1. The group members will decide on original products or services can be presented as supporting or advocating. 2. Using image capture and manipulation programs discussed in Quarter II, the group members will create their choice of posters, banners/streamers, brochures, or print advertisements to present these products/services with a cause. 3. The finished print advertisements will be turned over to the Arts teacher for safekeeping until they will presented as part of the culminating exhibit.
  • 79. Comic Books Another field of print media that highlights the artistic gifts of Filipinos is that of comic books, or komiks as they are locally referred to. The popularity of Philippine comics began in the 1920s when Liwayway magazine started featuring comic strips, such as Mga Kabalbalan ni Kenkoy (The Misadventures of Kenkoy) created by Tony Velasquez went on to be recognized as the “Father of Filipino Comics.”
  • 81. With the coming of the Americans to the country, local comics were clearly influenced by popular U.S. comics with superheroes as the main characters --- resulting in local counterparts such as Darna and Captain Barbell.
  • 82. Even decades before, however, komiks creators had already introduced characters, themes, and story lines from Philippine folklore, mythology, and history. With books and libraries not yet readily accessible to a majority of the Filipino public, comics became a major form of reading material around the country, avidly read and shared by young and old alike.
  • 83.
  • 84. Innovation in Product and Industrial Design Yet another breakthrough arena for Filipino imagination, ingenuity, and innovativeness in recent decades has been that of design. Specifically, this encompasses product and industrial design as applied to furniture, lighting, and interior accessories, as well as fashion from haute couture to bridal ensembles to casual wear. As a result, a number of Filipino designers have risen to superstardom both locally and internationally.
  • 85. Kenneth Cobonpue Kenneth Cobonpue is a multi-awarded furniture designer and manufacturer from Cebu. He graduated in Industrial Design from Pratt Institute in New York with highest honors and subsequently worked in Italy and Germany. Integrating locally sourced materials with innovative handmade production processes, Cobonpue's brand is known around the world for its unique designs and roster of clientele that include Hollywood celebrities like Brad Pitt and members of royalty. Awards to his credit include 5 Japan Good Design Awards, the grand prize at the Singapore International Design Competition, the Design for Asia Award of Hong Kong, the American Society of Interior Design Top Pick selection and the French Coup de Coeur award. Several of his designs were selected for several editions of the International Design Yearbook published in London and New York. Phaidon’s book entitled "& FORK" underscores Kenneth's position as a leader of a new movement incorporating new technologies with crafts. Recently, Kenneth was named the Designer of the Year in the first edition of Maison et Objet Asia held last March 11, 2014 in Singapore. He has appeared on European television, countless international magazines and newspapers around the world.
  • 86.
  • 88.  She first rose to prominence for her exquisite wedding gowns. But she has since become one of the darlings of the Hollywood celebrity set, with several A-list stars having worn her couture creations to gala events and award shows, as well as to their own weddings  Lhuillier studied at the Fashion Institute of Design & Merchandising in Los Angeles, and now has her own retail boutiques in that city and in New York. Her collections include bridal and bridesmaids dresses, ready-to- wear, evening gowns, linens, tableware, stationery, and home fragrances.
  • 89. Monique Lhuillier is a fashion designer most prominently known for bridal wear. She owns a couture fashion house based in Los Angeles, California, as well as another store on Manhattan's Upper East Side.
  • 90.
  • 91.
  • 93. Josie Natori, (born Josefina Almeda Cruz) is a Filipino-American fashion designer and the CEO and founder of The Natori Company. Natori served as a commissioner on the White House Conference on Small Business. In March 2007 she was awarded the Order of Lakandula, one of the highest civilian awards in the Philippines. In April, 2007, Natori received the "Peopling of America" Award from the Statue of Liberty - Ellis Island Foundation.
  • 94.
  • 95.
  • 97. Raymund Joseph "Rajo" Teves Laurel (born May 19, 1971) is a fashion designer in Manila, Philippines. He began his professional career in 1993, holding his first international exhibition the following year. In 2000 Rajo Laurel founded House of Laurel with his sister. A winner of a number of national and international awards over the course of his career, Laurel is best known as a television personality as a judge on Project Runway Philippines.
  • 98.
  • 100.  Lulu Tan–Gan’s name has been synonymous with beautifully crafted knitwear fashion since 1985. Hailed the ‘Queen of Knitwear,’ Lulu continues her design evolution with her extended hand–woven line, “Indigenous Couture” merging the old-world sophistication of Philippine artisan craft with contemporary design. The result is a mastery of construction, current yet ingenious lifestyle dressing, and a distinctive feminine sensibility.  The first two decades of Lulu’s career is marked by her iconic knitwear, which redefined the versatility of knits for the local fashion industry. A favorite of expatriates, tourists, and the jet–set crowd, Lulu’s knits continue to receive praise and accolades for its sleek lines, custom-dyed threads, and fluid, flattering forms.  A fine arts graduate, Lulu has always been driven to find aesthetic design solutions for material challenges. In what she considers the second phase of her career, she takes on the challenge of integrating native fabrics such as piña and silk into her knits collection.  Lulu’s clever play on fashion and function is evident in these signature knit variations, which evolve the use of indigenous fabrics as native costumes to become fashionable, “wearable collectibles”. The indigenous piña’s golden patina deepens over the years, creating modern heirloom pieces that become even more beautiful with time. Reaffirming her mastery of materials, the modern heirloom collectibles are feats of color, construction, texture, and fall.  Lulu’s vision is to encourage the use of stylized indigenous and traditional wear, and in so doing, promote distinctly Filipino fabrics, traditional crafts, and design. The designer draws inspiration from the rich textile and embroidery traditions of the Philippines – from the geometric patterns of traditional tribal woven cloths to the exquisite embroidery and beadwork – and interprets these on her modern silhouettes
  • 101.
  • 103.  Another Philippine designer who has been advocating the use of local weaving techniques and natural fibers is Dita Sandico-ong. Known as the “Wrap Artiste” of the Philippines for her famous bold-colored wraps, Sandico- Ong first experimented with the local weave of Ilocos Sur, known as Inabel, as well as with pineapple fibers blended with Irish linen, dubbed piñalino.  From there, she tried other local fibers, particularly abaca which she was introduced to by weaver and entrepreneur Virgilio Apanti. Sandico-Ong has since been working with a multipurpose cooperative in Catanduanes, training them in natural dye extraction and advanced weaving techniques for abaca.  Today, her collection includes wraps or panuelos, as well as boleros, jackets, and long tunics of banana fiber and abaca. Her designs are presented in fashion shows around the world and are sold in high-end shops major international cities.
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  • 105. Activity 5 Applied Arts Group Projects: “Project Runway”/ “Project Interior” 1. Your teachers will divide the class into two large groups. Group A will create fashion-related pieces; while Group B will create interior design-related pieces. 2. The key here is for each group to make use of locally and readily-available materials in very innovative and imaginative ways. 3. The suggested target output for each group is listed below. However, group members may have their own, even more creative ideas that they are free to implement. Group A – Fashion-related Pieces * head piece or hair accessory * bag, tote, or pouch * belt or sash * fashion accessories – bangles, buckles, buttons, a scarf, etc. Group B – Interior Design-related Pieces * vase, basket, or decorative bowl *seat cushion or throw pillows * lamp shade or lighting accessory * door mat or small area rug 4. Ideally, the group members will use Session 8 to work on their particular products together in the classroom. Anything left undone by the end of the session will be completed on their own time outside of class hours. 5. Each finished piece will be labeled with a creative name highlighting its distinct qualities; and the names of the group members. The piece will be turned over to the Arts teacher for safekeeping until they will be presented as part of the culminating exhibit.
  • 107. Arts QUARTER IV ORIGINAL PERFORMANCE WITH THE USE OF MEDIA MARIAM M. PANGANDAMAN
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  • 109.
  • 110. QUARTER IV: ORIGINAL PERFORMANCE WITH THE USE OF MEDIA Theater is the one major art form that brings together all the other art forms—from painting and sculpture, to installation art, to music, to dance, to literature, even to computer arts--- in single production. The Philippines has a rich and thriving theater industry that you may be interested to venture into in the future. Production range from original plays with Philippine themes and settings, to renowned theater classics from past centuries, to contemporary musicals from Broadway or London’s West End. Below is an overview of some of the more prominent theater and performing groups in the country and their major productions.
  • 111. Philippine Theater and Performing Groups The Philippines has a rich and thriving theater industry that you may be interested to venture into the future. Productions range from original plays with Philippine themes and settings, to renowned theater classics from past centuries, to contemporary musicals from Broadway or London's West End.
  • 112. PETA and Tanghalang Pilipino With the American presence in the Philippines for the first half of the 20th century, it was inevitable that many US and European theater forms and scripts found there way here. Among them were the classics, such as the plays of William Shakespeare, as well as the works of the great American playwrights. At the same time, local theater groups staged original Philippine zarzuelas which were plays performed in son, similar to the European opera. In the past few decades, modern theater groups have continued to express the distinctly Philippine interpretation of both originally-written plays as well as adaptations f foreign works translated into Filipino.
  • 113. At the forefront of these are the Philippine Educational theater Association (PETA), founded in 1967 by Cesile Guidote-Alvarez, and Tanghalang Pilipno, the resident theater company of the Cultural center of the Philippines, founded in 1987. The productions of these groups span the range from daring new presentations of classical works, to the spectacle of Philippine myths and legends, to commentaries on current social and political issues.
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  • 118. Meanwhile, other Philippine theater groups are also staging original and adapted plays and musical productions, primarily in English. Best known among these are Repertory Philippines, Trumpets, and New Voice Company. More recently, theater Down South has been added to their roster. And championing the cause of the more classical form of musical performances is the Philippine Opera Company.
  • 119. Repertory Philippines In 1967, theater Zenaida Amador fulfilled her dream of bringing the best of Broadway and London’s West End to Filipino audiences. Together with actress Baby Barredo, Amador established Repertory Philippines, a company that only staged English-language plays and musicals year-round but trained actors and actresses as well. The company continues with this vision to this day.
  • 120. Multi awarded theater actress and singer, Lea Salonga, in fact, began her career as a child lead in productions of Repertory Philippines. From there, she went on to become an international stage superstar in the lead role of Kim in Miss Saigon – putting the Philippines on the world map in terms of theater talent.
  • 121. In its 2009 season, Repertory added a Filipino classic in English to its productions – A Portrait of the Artist as Filipino, by National Artist Nick Joaquin. To date, it continues to offer a mix of productions ranging from literary classics to contemporary satires, comedies, and musicals.
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  • 123. TRUMPETS In the 1990s, the Philippine theater group Trumpets also began mounting grand productions of originally-written musicals with a slant towards good values for children and the whole family. Among their plays have been Joseph the Dreamer; First Name; The Lion, the Witch, and the wardrobe; Little Mermaid; Honk; N.O.A.H.; and The Bluebird of Happiness. The intention of Trumpets is to provide wholesome theater experiences for Filipino youth while also building up the Philippine theater-going public.
  • 125. New Voice Company Also making its own distinct contribution to the Philippine theater scene is New Voice Company, established in 1994 by Monique Wilson—also a Repertory Philippines’ protégée who went on to star on the international stage. New voice has earned a reputation for staging thought-provoking productions on daring and deep topics.
  • 126. Philippine Opera Company The Philippine Opera Company (POC) was founded in 1999 by a group of dedicated classically-trained singers, led by soprano Karla Gutierrez as artistic directress. The POC seeks to develop performers as well as audiences for classical music performances, both foreign and Filipino.
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  • 129. Theater Down South In 2007, Theater Down South was founded, with Philippine theater mainstay Michael Williams as artistic director. The vision of the company is to widen the reach of stage production
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  • 131. Roles in Stage Production Basic Roles that Most Plays Require PRODUCER The person who takes the play fro mere concept to an actual presentation. He or she choose all the team members and assigns them their functions, and oversees the casting of the actors and actresses for he different roles. DIRECTOR Is the overall artistic coordinator of the entire production. Like a conductor of an orchestra, he or she has a vision of the desired total effect and impact of the performance. PLAYWRIGHT For a script intended for stage performance, the writer of the script is more specifically called a playwright. The initial concept or plot may be original, and then developed into a play script is more script. Or it may be based on an existing story or another play which the playwright will then adapt to present in a new way. SET DESIGNER The concept and creation of the physical stage is the task of the set designer. He or she builds the set (or sets) that will simulate the world that the play’s characters are supposed to live in.
  • 132. LIGHTING DESIGNER Coordinating closely with the set designer is the lighting designer. Lighting is critical in designing the mood of each scene in the play, highlighting a dramatic moment, signaling the entrance of a character, focusing attention on a specific spot on stage, or even providing the blanket of darkness for set and prop changes. COSTUME DESIGNER The actors and actresses must look believable in their roles and much of this is owed to the costume designer. He/She studies the general setting (time and place) that the play is meant to take place in, as well as each character in the script. SOUND DESIGNER Similar to the lighting designer, the sound designer serves a vital role in creating and enhancing the atmosphere of the performance PRODUCTION MANAGER Coordinating all the complex behind-the-scenes details of staging a play is the production manager TECHNICAL DIRECTOR Shadows the play’s director throughout the entire production process.
  • 133. CHOREOPGRAPHER • is included in the production team • he/she not only plans out all the dance steps to suit the music, but also rehearses the actor until they are able to perform the dance skillfully – while remaining “in character” on stage. MAKEUP DESIGNER As the costume designer deliberates on the characters’ main attire, the makeup designer is brought in to plan the hairstyles and makeup to complement the costumes.
  • 134. Activity “EXPERIENCING THEATER” If possible, schedule a time within Q4 for the class to watch a live play. Depending on what is available or accessible in your area within that period, any of the following may be considered:
  • 135. Option 1: a live performance of a production by any Philippine theater group (whether mentioned above or others) Option 2: a recorded performance of a production by any of these groups to be viewed in school Option 3: a school or community play Option 4: a classroom play
  • 136. 1. Instruct the students to watch the play very attentively. Have them observe how the plot is developed and take note of the artistic elements and principles used. 2. Have them write a reaction paper using the following outline: Title of the play ___________________ Scriptwriter ___________________ Director ___________________ Stage Designer ___________________
  • 137. Setting _________________________ Main Characters ____________________ _________________________ Main story line (a 1-paragraph summary) _________________________ _________________________ Personal reaction ___________________ _________________________
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  • 139. SHUKRAN! Good luck trainers and be always committed.

Editor's Notes

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