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Better Connecting the Somewhat Connected

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Better Connecting the Somewhat Connected

  1. 1. Better connecting the somewhat connected Prepared for Nokia Design Thursday June 4, 2009 Christina Cacioppo Stanford University
  2. 2. my background design research in Ethiopia 4 trends to consider moving for ward
  3. 3. Addis Ababa, Bangkok, Thailand Mountain View, CA Ethiopia Kampala, Uganda Cochabamba, Bolivia Kigali, Rwanda
  4. 4. ENTREPRENEURIAL DESIGN FOR EXTREME AFFORDABILITY Stanford students seek to create innovative and affordable solutions to serve “the other 90 percent”
  5. 5. extreme ethiopia team
  6. 6. “ They are the lowest-income farmers who are economically active. They are farmers for whom these technologies make sense. They can work their way out of poverty through market activity and private-sector engagement. ” Bob Yoder, Director of International Development Enterprises | Ethiopia
  7. 7. deep insight open scripted conversations interview shallow grasp methodology
  8. 8. price points
  9. 9. cycle analysis
  10. 10. household energy most common energy source? energy use how do you store energy? cycle analysis
  11. 11. fly on the wall
  12. 12. photographer to the stars
  13. 13. photographer to the stars
  14. 14. photographer to the stars
  15. 15. photographer to the stars
  16. 16. mapping
  17. 17. reluctance to sketching
  18. 18. shadowing
  19. 19. shadowing?
  20. 20. generative images
  21. 21. private time?
  22. 22. mediation
  23. 23. guided tours
  24. 24. duck-duck-goose
  25. 25. deep insight cycle analysis price guided points tours open scripted conversations shadowing interview generative y on images the wall duck duck mapping goose shallow grasp methodology
  26. 26. 4 trends to frame how we might consider design for development
  27. 27. technology alone will not change behavior
  28. 28. remove technologies from a black box
  29. 29. remove technologies from a black box
  30. 30. 1 bring meaning to the moment
  31. 31. 1 bring meaning to the moment
  32. 32. not a load of bull
  33. 33. getting behind things uncovers layers of meaning
  34. 34. getting behind things uncovers layers of meaning
  35. 35. 2 understand “business as usual”
  36. 36. 2 understand “business as usual”
  37. 37. 2 understand “business as usual”
  38. 38. narrow your scope for impact
  39. 39. in the midst of big shifts, we may forget small changes
  40. 40. 3 empower individuals to nudge systems
  41. 41. 3 empower individuals to nudge systems
  42. 42. things often break
  43. 43. r a t i o n a l t r a n s a c t i o n s o f t e n d o n’ t h a p p e n
  44. 44. 4 mind the gap by listening to t h e m a r k e t ’s w e a k e s t s i g n a l s
  45. 45. 4 m i n d t h e g a p b y l i s t e n i n g t o t h e m a r k e t ’s w e a k e s t s i g n a l s
  46. 46. acknowledgements carissa carter sam hamner and scott sadlon international development enterprises | ethiopia mark jeunette and fasika afework jim patell and erica estrada josh nesbit raphael grignani and rita parada
  47. 47. thanks! ccacioppo@gmail.com @cecacioppo

Notas do Editor

  • Photos, clockwise from top right: Liz Kneen, Addis Ababa, Ethiopia, March 2009; Christina Cacioppo, Ziway, Ethiopia, March 2009; Christina Cacioppo, Ziway, Ethiopia, March 2009; Christina Cacioppo, Bukavu, Democratic Republic of the Congo, August 2005; Christina Cacioppo, East Palo Alto, USA, October, 2008; Christina Cacioppo, SIem Riep, Cambodia, August 2006
  • Photo: Liz Kneen, Addis Ababa, Ethiopia, March 2009















  • Photo: Scott Sadlon, Ziway, Ethiopia, March 2009


  • Photo: Christina Cacioppo, Ziway, Ethiopia, March 2009
  • Diagram: Carissa Carter, March 2009
  • Diagram: Carissa Carter, March 2009
  • Diagram: Carissa Carter, March 2009
  • Diagram: Carissa Carter, March 2009
  • Photo: Christina Cacioppo, Ziway, Ethiopia, March 2009
  • Photos: Carissa Carter, Ziway, Ethiopia, March 2009
  • Photos: Carissa Carter, Ziway, Ethiopia, March 2009
  • Photos: Carissa Carter, Ziway, Ethiopia, March 2009
  • Photos: Carissa Carter, Ziway, Ethiopia, March 2009
  • Photos: Carissa Carter, Ziway, Ethiopia, March 2009
  • Photo: Carissa Carter, Ziway, Ethiopia, March 2009
  • Photo: Christina Cacioppo, Ziway, Ethiopia, March 2009
  • Photo: Carissa Carter, Ziway, Ethiopia, March 2009
  • Photo: Mark Jeunette, Ziway, Ethiopia, March 2009
  • Photo: Carissa Carter, Ziway, Ethiopia, March 2009
  • Photo: Mark Jeunette, Ziway, Ethiopia, March 2009
  • Photo: Mark Jeunette, Ziway, Ethiopia, March 2009
  • Photo: Christina Cacioppo, Ziway, Ethiopia, March 2009
  • Photo: Carissa Carter, Ziway, Ethiopia, March 2009


  • Photo: Christina Cacioppo, Ziway, Ethiopia, March 2009
  • Photo: Carissa Carter, Addis Ababa, Ethiopia, March 2009
  • Photo: Christina Cacioppo, East Palo Alto, California, USA, October 2008
  • Photo: Christina Cacioppo, East Palo Alto, California, USA, October 2008
  • Photo: Christina Cacioppo, East Palo Alto, California, USA, October 2008
  • Photo: Christina Cacioppo, East Palo Alto, California, USA, October 2008
  • Photo: Christina Cacioppo, East Palo Alto, California, USA, October 2008
  • Photo: Christina Cacioppo, East Palo Alto, California, USA, October 2008
  • Photo: Christina Cacioppo, East Palo Alto, California, USA, October 2008
  • Photo: Christina Cacioppo, East Palo Alto, California, USA, October 2008
  • Photo: Christina Cacioppo, Ziway, Ethiopia, March 2009
  • Photos: (large) Christina Cacioppo, Stanford, California, April 2006; (small) Thierry Hope
  • Photo:Flickr.com, tep_86, Kigali, Rwanda, July 2007
  • Photo:Flickr.com, tep_86, Kigali, Rwanda, July 2007
  • Photo:Flickr.com, tep_86, Kigali, Rwanda, July 2007
  • Photo:Flickr.com, tep_86, Kigali, Rwanda, July 2007
  • Photo:Flickr.com, tep_86, Kigali, Rwanda, July 2007
  • Photo:Flickr.com, tep_86, Kigali, Rwanda, July 2007
  • Photo:Flickr.com, tep_86, Kigali, Rwanda, July 2007
  • Photo:Flickr.com, tep_86, Kigali, Rwanda, July 2007
  • Photo:Flickr.com, tep_86, Kigali, Rwanda, July 2007
  • Photo: Christina Cacioppo, Ayutthaya, Thailand, July 2006
  • Photo: Christina Cacioppo, Bangkok, Thailand, August 2006
  • Photo: Josh Nesbit, Namitete, Malawi, August 2008
  • Photo: Josh Nesbit, Namitete, Malawi, August 2008
  • Photo: Josh Nesbit, Namitete, Malawi, August 2008
  • Photo: Josh Nesbit, Namitete, Malawi, August 2008
  • Photo: Josh Nesbit, Namitete, Malawi, August 2008
  • Photo: Josh Nesbit, Namitete, Malawi, August 2008
  • Photo: Josh Nesbit, Namitete, Malawi, August 2008
  • Photo: Josh Nesbit, Namitete, Malawi, August 2008
  • Photo: Christina Cacioppo, Ayutthaya, Thailand, July 2006
  • Photo: Christina Cacioppo, Bukavu, Democratic Republic of the Congo, August 2005
  • Photo: Christina Cacioppo, Ziway, Ethiopia, March 2009
  • Photo: Christina Cacioppo, Ziway, Ethiopia, March 2009
  • Photo: Christina Cacioppo, Ziway, Ethiopia, March 2009
  • Photo: Christina Cacioppo, Ziway, Ethiopia, March 2009
  • Photo: Christina Cacioppo, Ziway, Ethiopia, March 2009
  • Photo: Christina Cacioppo, Ziway, Ethiopia, March 2009
  • Photo: Christina Cacioppo, Ziway, Ethiopia, March 2009
  • Photo: Christina Cacioppo, Ziway, Ethiopia, March 2009

  • Photo: Christina Cacioppo, Ayutthaya, Thailand, July 2006

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