There has been a lot of talk around the concept of Cloud. However, what is there behind the hype and how can cloud help companies transform to the digital enterprise. Cloud is not just about technology, it's about the transformation of your applications so they take full advantage of the technology they are hosted on. This presentation served as support to a keynote I gave in at the Belnet Networking Conference in Brussels on October 23rd, 2014.

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Cloud, Beyond the Hype
Let’s think through our Journey to Cloud
Christian Verstraete –Chief Technologist Cloud –Application Transformation
BelnetNetworking Conference –October 23rd, 2014

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Agenda
•Migrating to the Digital Enterprise
•Cloud, One Concept, Multiple Subjects
•Cloud, what do I do with it?
•Conclusion

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Migrating to the Digital Enterprise

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Customer experience
Citizen engagement
Employee empowerment
IT-enabled transformation
Acquisitions, divestitures
Enterprise drivers
In an increasingly digital and mobile world
The World is increasinglydigital, mobile, virtual & personal
Thomas Friedman quoting Carly Fiorina in “The World is Flat”

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Demands and pace of change are increasing
Organizations are part of a dynamic ecosystem…
Partners
Devices
Suppliers
Information sources
Communities
Regulators &
Authorities
Your organization
Customers
Staff
•Everything and everyone’s connected
•Immediate gratification and instant results expected
•Anywhere, any time, any way
•Fully integrated Business & IT networks
•Limited window of opportunity
•New and unexpected competition

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Technology is transforming the way enterprises and governments work
… Supported by a new style of IT…
Converged cloud
Big Data
Security
MAI
Mobile Apps
Integration
Systems of record
(Legacy applications)
Systems of engagement
(Social and mobile)
Balancing
opportunity and risk
• Visible to and governed by CIO
• Consumes majority of IT budget
• Modernization and cloud
migration dominated
• Driven by business
objectives
• Easily acquired
• Scale and security
are key challenges

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…. But your audience is changing
1%
22%
20%
50%
7%
1925 to 1945
1946 to 1964
1965 to 1980
1981 to 2000
The Silent Generation
The Greatest Generation
Traditionalists
Known for
Loyalty, respect of authority, discipline, adherence to rules
The Post-War Generation
Baby Boomers
Known for
Optimism, innovation, achievement, individualism
Gen X
Generation X
Known for
Autonomy, productivity, recognition, adaptability
Millennials
Generation Y
Known for
Self-expression, comfort w/ change, resilience, global awareness, being connected
2000 & after
Next Generation Digital Natives
Generation Z
Known for
Technological savvy, fast pace, being socially connected, creativity, collaboration

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Cloud, one concept, multiple subjects

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Where do I start
How do I manage risk?
How do I bridge with existing investments
The “New Style of IT”
Cloud fundamentally changes IT
Rapid service creation
Enhanced agility& innovation
Financial Flex-Opex
Delivery services faster
Improve flexibility
Do more with less
Promises of Cloud
Challenges of Cloud
Business Pressure
CIO

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IT executives become “brokers of hybrid IT services”
Private
Public
Traditional
Managed VPC
Data/
applications
Hybrid World
Business drivers: Speed, flexibility and economics
IT challenges: Sprawl, control and integration
•Build & consume right mix of services based on service requirements
•Leverage best of traditional IT, private, virtual private & public cloud
•Manage & secure hybrid environment to reap business value & mitigate risk
IT Imperatives
BuildCloud Services
ConsumeCloud Services
Securely delivering the right services at the right time and the right cost
Advise ~ Transform ~ Manage
No one size fits all!

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The Cloud Service Continuum
ServiceCatalog
Provision
Infrastructure
Manage and monitor cloud
Provision
application
Release
Resources
User

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Cloud, what do I do with it?

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The application has to be designed for the enterprise
security compliance performance scalable data sovereignty

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New or Existing?
Test
Run
Dev
App Runtime
Database
LBaaS
MSGaaS
DNS
New Applications
Business Agility
Existing Applications
Reinvigorate Legacy
Re-Host
Re-Factor
Replace
Re-Architect
Appetite for Value
Appetite for Risk
Choose your transformation strategy to balance value and risk

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Example: CloudFoundry
Cloud Native Applications: Platform as a Service
Benefits
• Components provided as a service
• Full Service LifeCycle Management
• Integrated development Environment
• Build in Scalability and Elasticity
DEA: Droplet Execution Agent

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Existing Applications –Migration Strategies
Re-hostRe-installation
Retire/Replace
Re-hostRecompile
Test
Deploy
Re-hostSource code mod.
Develop & UT
Test
Deploy
Re-factor
Design
Develop & UT
Test
Deploy
Re-Architect
Review Business
Design
Develop & UT
Test
Deploy
80%
Cloud to quickly provide infrastructure
20%
Cloud to manage application variability
Industrialized
Standard Processes
Re-hostImage Migration
Re-hostMigration
Archive
Integrate
Customize
Test
Deploy
Test
Deploy

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What Applications where?
Business
•Geographic regulatory requirements
•Workload variability
•Software licensing restrictions
•Software vendor support
•Service level requirements
•Security policies
Technical
•Network Latency
•External dependencies
•Language of application
•Physical hardware dependencies
•Data encryption
•Operating system requirements
•Parallel processing
Core versus Context1
•A CORE application is an application that sustainably differentiates the enterprise within its market, that makes the company being what it is in the eyes of its customers
–Processes that create unique competitive differentiation
–Source of growth in revenues & profits
•A CONTEXT application is an application that does not differentiate the company from the customer’s viewpoint in the target market.
–All other processes
–No price for doing them well
–But there are penalties for doing them poorly
1 –Geoffrey Moore –Dealing with Darwin –2006 & Interviewing Geoffrey Moore: Core versus Context -2011

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How do we approach?
Gathering Technology list
Reviewing customer plan/
expectations
Optionally Application
Suitability to Cloud
Assessment
https://www.hp-appstogo.com/at2c
Target Platform
&
Transformation
scenario
uCMDB or
discovery data
Analyze Transform Test deploy
Target
Env.
Test scripts
Test data

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HP AT2C Advisory Services
•Assess applications for cloud suitability: -A short assessment to establish the application suitability to cloud early
•Plan the target architecture, application sequencing and transformation plan to minimize business disruption: -Advise on appropriate transformation strategy to use, from re- installation to technology translation, in line with current application technology and expected benefits of migrating to cloud.
Analyze
Application 1 -10
TransformApplication 1- 10
Analyze
Application 11 -20
TransformApplication 11-20
Analyze
Application 21 -30
….
cloud suitability: example output showing business & technical aspects
application transformation plan: example output

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Repeatable and consistent application deploymentacross heterogeneous environments
Beyond migration, continuous update
Bridge the gaps between the development and operations environments by using a set of principles, methods, and practices around collaboration, automation and governance.

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SERVICE CONSUMPTION
SERVICE TOPOLOGY DESIGN
ServiceDesign
ServiceOffering
Marketplace
APP
APP
…
DEV
QA
PROD
STAGE
Releasegate
Releasegate
Releasegate
1. Design Once
3. Publish designs to the Marketplace Catalog
2. Manage Application Lifecycle with CODAR
PIPELINE MANAGEMENT
Pipeline Management with Service Consumption

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Conclusion

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“Cloud is about flexible business service, not technology. Cloud gives rise to a new era of IT service for business”
John R Rymer, Vice President and Principal Analyst at Forrester

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Get access to your IT
Modern consumer user experiences with enterprise consistency.
•What services you have provisioned
•What services you can request
Multi platform, multi footprint

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But realize there is a lot behind this
Security management services
Access devices
Cloud services
SaaS
PaaS
IaaS
Cloud platform
Demand
Identity & access management services
IT management services with security impact
IT management framework
Delivery
Supply

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And make sure you understand security
Security management services
Access devices
Malware protection
Network security
Client security
Data protection
Application security
Cloud services
SaaS
PaaS
IaaS
Applicationsecurity
SecureSDLC
Instancesecurity
Cloud platform
Supply
Delivery
Demand
Account management
Access control management
Authentication
Key management
Identity provisioning
Federation
Auditing
Change management
Patch management
Configuration management
GRC
Capacity management
Availability management
Incident management
Virtualization managment
Vulnerability management
SIEM
Compliance management
Security service portal
Identity & access management services
IT management services with security impact
IT management framework
Application security, data protection and availability
Malware protection
Network security
Server security
Client security
Storage security
Data protection
Virtualization security
Platform availability
Cloud platform security
Security monitoring
Physical security

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Conclusion
•The world is becoming digital
•Cloud is all about services and service delivery
•The cloud is only worth the services it delivers
•Cloud is all about a hybrid world

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Thank you
E-mail: christian.verstraete@hp.com
Blog: www.hp.com/blog/cloud
Twitter: @christianve
Google+: plus.google.com/+christianverstraete
More Info: www.hp.com/go/christianverstraete