Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
DIA - The Worlds best leftovers
1. Every year 540.000 ton of food
is wasted in Denmark
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2. Because we all tend to
throw out our
leftovers...
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3. Did we mention that this is
eatable food?
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4. We turned our attention to this
unexplored food resource
to inspire the people of Copenhagen
and get them to
waste less and eat more.
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5. so How do we make leftovers
‘right’-overs?
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6. By giving
the people of Copenhagen
the opportunity to share
what they can’t eat.
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8. Everyone can upload leftovers
even you and...
restaurants, cafes and bakeries.
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9. Browse for leftovers
near you Search...
THE TASTE
OF
COPENHAGEN
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10. and Once you’ve
found a dish Potroa . t,
Search..s
1720 Cop
enhagen
V..
THE TASTE
Claim it! OeøFtdeerrbbroou1l7e2v0a.rd 88.
Sn
Vs
Copenhagen
CickPENHAGEN
P
O up
V.
. Hot
potroast! in
“Mmmm
28 mins.
Clai ”
Crynchm!
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11. We promoted the app
with the campaign
‘the world’s
best leftovers’
a food hunt around copenhagen
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12. We involved
Stop Spild Af Mad’s
partners
( who just happens to be some of
the best chefs in Copenhagen
and the world... )
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13. we announced
that it would be possible
to claim leftovers
from among others
Kong Hans, The Paul and NOMA.
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14. through the app
it would be possible
to get notifications
about whom,
what and where
the next leftovers
would come from.
fredag den 27. april 2012