1. IP portfolio for start-ups
Bangalore, India
26 January 2013
Govind Kedia, VP
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2. European start up
companies are facing
multiple hardship
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3. Waning European dominance in the
world economy
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4. No European presence in the ICT sectors with
highest growths
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5. Increased focus on patents in all markets
Image source:
http://www.savagechickens.com/
2007/11/patent.html
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6. Crowed Patent Space
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7. Complexities involved in patentable subject matter
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8. But we needs
startups
And these are flag bearers for
European recovery and technical
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9. Poster boys for European
Startups
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10. Europe 2020 target: 3% of the EU's GDP to be invested in
R&D.
“European startups that bring
the next big wave will not be in
digital or mobile. We have bigger
issues to solve in Energy
security and Clean water
globally. In 10-20 yrs the most
valuable companies on our
stock exchanges will be those
solving those issues.”
- Geir Solheim, CEO Havkraft A/S
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11. “Research show that since 2004, the
number of companies producing
electric vehicle (EV) models has
substantially increased with startup
firms comprising a majority
of that growth.”
Source: William Sierzchula, The competitive environment of electric vehicles:
An analysis of prototype and production models, Environmental Innovation and
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12. Treading in the often bewildering
patent arena
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13. Should I patent my idea
Why not do both!
or go for Open Source?
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14. Every business situation is unique……
And requires tailored solution approach…. But
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15. There is a……
LOADSTAR
1.a star, esp the North Star,
used in navigation or astronomy as a
point of reference
2.something that serves as a guide or model
©3. literally, Guiding Star
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16. LOOK
OPTIONS
ACT
DEFEND
COST
WATCH
REACT
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17. LOOK
Where does IP fit into
the business
and value chain
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18. OPTIONS
IP Portfolio more than
just patents
Trade Marks
Designs
Software Patents
© Copyright
Confidentiality
Business Model
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19. ACT
1. Act on Uniqueness &
value
2. Need to get that first
IPR (patents) filed
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20. DEFEND
Start building the
portfolio
3-5 patent families
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21. COST
Watch the costs
as after PCT it
takes off
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22. WATCH
Keep watching
where the
market is going
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23. REACT
Keep the Business
focus, react to the
changes, use &
enforce IPR
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24. Questions and discussion
Contact details: Govind Kedia
Email: govind@basck.com
Mobile: +91-9891724598
www.basck.com
www.strategiize.com
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