Slideshare of the Day: 17th October 2013
Creativity in An Age of Digital Disruption:
- Understanding the Battleground: Defining the age of digital disruption, the momentum behind this digital disruption
- Fighting the War: Index of 2013 Trends and beyond, to discuss the implications it will have on brands, users, and marketers.
- Designing the Battleplan: Writing the Blueprint for success, building your army, and understanding how you can take advantage of the revolution in Social, the changing rules of engagement, and succeed in a challenging, competitive but exceedingly rewarding landscape.
Key topics discussed: wearable technology, life tracking, data analysis and application to digital strategy, prototyping and iteration in strategy and execution, influencer vs advocacy engagement, VIP markets discussion (Vietnam, Indonesia, Philippines: it's not just about investing in Asia, it's about investing in Asians), the collision of "graphs" - personal, behaviour, interest, and social, fuelling the quantified self movement, and finally, the manifesto on designing heartware for hardware
16. Disconnect to Connect / Tune Out to Tune In
Christel Quek @ladyxtel
creativity in an
age of digital
disruption
17. Big Data: Volume, Velocity, Variety
Signals vs Noise
Christel Quek @ladyxtel
creativity in an
age of digital
disruption
18. 90% of data we see today
was created in
the last 2 years
Christel Quek @ladyxtel
creativity in an
age of digital
disruption
19. acceleration of
+
the
user trends
=
of constant evolution
convergence
brand experiences
of tech, insight, intuition
Christel Quek @ladyxtel
creativity in an
age of digital
disruption
20. Multiplicity of Screens:
Building a Consistent
Brand Experience is
more challenging than
before
BE WHERE THE USER IS
Christel Quek @ladyxtel
creativity in an
age of digital
disruption
21. 90%
of our media
interactions are
screen-based
4.4
hours
of our
leisure time is
spent in front
of screens per day
Christel Quek @ladyxtel
creativity in an
age of digital
disruption
22. time goal location attitude
context determines our media interactions
not just multi-platform, but a multi-screen strategy
Christel Quek @ladyxtel
creativity in an
age of digital
disruption
23. digital disruption ?
what is prompting this
Christel Quek @ladyxtel
creativity in an
age of digital
disruption
32. what’s Different
Vietnam
Smaller % of
>25 years old
on net
Indonesia
infotainment
big driver on
social
Philippines
videos = king
mobile not as
popular
Christel Quek @ladyxtel
45. war look like?
what will the
Christel Quek @ladyxtel
creativity in an
age of digital
disruption
46. 1. EVOLUTION OF THE
QUANTIFIED SELF
Christel Quek @ladyxtel
creativity in an
age of digital
disruption
47. USER
self improvement : becoming better, faster, stronger
QUANTIFIED
SELF
NIKE FUELBAND
NIKE+
PEBBLE WATCH
JAWBONE UP
MELON
SAMSUNG GEAR
Christel Quek @ladyxtel
creativity in an
age of digital
disruption
53. TIC TRAC
MAKING SURE
YOU WON’T LOSE
SENSE OF ALL
YOUR DATA &
TRANSLATING
IT TO MEANINGFUL
INSIGHTS
Christel Quek @ladyxtel
creativity in an
age of digital
disruption
55. 3. SOCIAL IS WHERE YOUR
USERS WILL BE
Christel Quek @ladyxtel
creativity in an
age of digital
disruption
56. CHAT APPS - NICHE CONTENT SHARING
150
million
users
300
million
users
200
million
users
Christel Quek @ladyxtel
creativity in an
age of digital
disruption
57. CHAT APPS - NICHE CONTENT SHARING
USD 17
million
(stickers)
undisclosed
USD 1
billion
valuation
USD 58.9
million
(Q1 2013)
Christel Quek @ladyxtel
creativity in an
age of digital
disruption
58. 4. REAL-TIME MARKETING;
FAST, FOCUSED, FRICTIONLESS
Christel Quek @ladyxtel
creativity in an
age of digital
disruption
61. 5. EVOLVING SOCIAL CURATION
TO GROW
ORGANIC COMMUNITIES
Christel Quek @ladyxtel
creativity in an
age of digital
disruption
62. “The most successful curators include sites like The Huffington Post, that
embrace the three-legged-stool philosophy of creating
some content, inviting visitors to contribute some content, and gathering
links and articles from the web.
CREATED, CONTRIBUTED, AND COLLECTED
— the three ’c’s is a strong content mix that has a measurable impact.”
Steven Rosenbaum
Christel Quek @ladyxtel
creativity in an
age of digital
disruption
65. battle plan be?
what will my
Christel Quek @ladyxtel
creativity in an
age of digital
disruption
66. your user
is your heartware.
design a user-centric
strategy. design
with purpose &
personality
listen. insights
are lessons from
yesterday- from
tech trends &
user behaviour.
iterate.
craft your brand
narrative before deciding
on individual
brand stories. combine
magic and logic, tap into
your intuition
Christel Quek @ladyxtel
creativity in an
age of digital
disruption
72. Not everyone who shits on you is your enemy
Feedback can be constructive
Not everyone who gets you out of shit is your
friend
The keyboard warrior/social maven/difficult client can twist feedback to suit their own purposes
When you’re in shit, keep your mouth shut
Don’t say the wrong things and don’t act on impulse
Christel Quek @ladyxtel
creativity in an
age of digital
disruption
75. In Asia, the value we put on relationships
are particularly strong.
Christel Quek @ladyxtel
creativity in an
age of digital
disruption
76. And here, loyalty will be the reward.
Christel Quek @ladyxtel
creativity in an
age of digital
disruption
77. People won't care about brands until they
see and feel that brands care about them
Christel Quek @ladyxtel
creativity in an
age of digital
disruption
78. Simple because we don't buy from
who we don't trust or love.
Christel Quek @ladyxtel
creativity in an
age of digital
disruption
79. Admittedly the users we
serve can be as fickle as they come
Christel Quek @ladyxtel
creativity in an
age of digital
disruption
80. No thanks to the accelerated rate of
technology we observe today.
Christel Quek @ladyxtel
creativity in an
age of digital
disruption
81. The pursuit for their trust can be
tiring, challenging, and make us doubt
ourselves
Christel Quek @ladyxtel
creativity in an
age of digital
disruption
82. “Are we in the right industry?
What are we doing wrong?”
Christel Quek @ladyxtel
creativity in an
age of digital
disruption
83. All we need to do is to be relentless,
focused, fast, & frictionless.
Christel Quek @ladyxtel
creativity in an
age of digital
disruption
84. We don’t need all the answers, but we
do need to keep asking the right
questions.
Christel Quek @ladyxtel
creativity in an
age of digital
disruption
85. Just as not every girl falls for
chocolates and flowers,
Christel Quek @ladyxtel
creativity in an
age of digital
disruption
86. Not every user is made the same and can
be pigeonholed in the same way.
Christel Quek @ladyxtel
creativity in an
age of digital
disruption
87. In short, we need to move from
hardware to heartware
Christel Quek @ladyxtel
creativity in an
age of digital
disruption
88. Let’s be honest- the way to our
pockets is through our hearts.
Christel Quek @ladyxtel
creativity in an
age of digital
disruption
89. and the war for your bottom-line will be a
war of hearts.
Christel Quek @ladyxtel
creativity in an
age of digital
disruption