A powerpoint presentation on altura and what it does, who it does it for.

1. How do you get everyone in the
company to pull together?

2. By taking control of your
corporate and brand identity

3. The goal is clear
• Define, visually express and communicate:
who you are,
what you do,
how you do it,
where you are going,
why you are different.

4. Corporate identity can help you:
• Support a complete turnaround strategy
• Rejuvenate and get everyone to pull together
• Increase cross selling opportunities
• Add value to the company and up the share price
• Integrate newly acquire companies
• Change culture following acquisition
• Integrate acquired companies quickly
• Respond to competitive pressures and market change
• Prepare for social change in the future

5. Why companies use us
• Our clients are undergoing change such as:
• growth through acquisition, de-merger, culture change or new
product and service development.
• our corporate and brand identity techniques help to make
change positive.
• by a powerful combination of strategy and visual expression,
• we help clients navigate through the challenges of change and
transform the way that customers and other stakeholders see
their businesses
• we help clients minimise threats & maximise new opportunities.

6. Who we work for
• mainly B2B businesses
• aerospace, industry, manufacturing, building supplies
engineering, finance, service sectors
• young specialists like Umeco plc
• global names like Sodexo & Saint-Gobain
• mix of national, global & start ups
• proven record of managing and implementing identity
programmes for world leading companies.

7. The difference we make
• how you look, feel & behave and communicate to all
stakeholders is made consistent
• we look at every point of contact with your audiences:
• from stationery to literature
• from websites to advertising to presentations
• from displays to signage to livery
• from packaging to products

8. Stages of work
• The basic stages of an identity programme are:
• Stage 1: Investigation, analysis & recommendations
• Stage 2: Developing the identity - vision • values • architecture •
design
• Stage 3: Launch and introduction – communicating the vision •
values • the identity
• Stage 4: Implementation – making it happen
• Stage 5: Ongoing communications

9. Fees
Activity Daily rate
Strategy £1,500.00
Corporate design £1,000.00
General design £850.00
All bought in costs are subject to the industry standard
handling charge of 17.5%.
Market research and all other outside agency costs
will be quoted on a project basis.

10. • BPB plc
• identity not keeping pace with the strategy
• portfolio full of disparate brands
• global identity developed

11. • Post acquisition by Saint-Gobain
• Regional brand strategy
• Future: one global brand Gyproc

12. Umeco plc
The old disparate
brand identity:
group
divisions
subsidiary companies
services
Umeco plc
Case study

13. Communicating strategy
In the words of the
Chief Executive, the new brand
identity which we created “is a
really finely judged way of saying
that what we do is about
Innovation and stretching
performance. But there’s a
restraint in it too - nothing
flamboyant. I believe it’s superb.
Unmistakable. World class”
Umeco plc
Case study

14. Communicating strategy
There is now a unifying theme for
the group as a whole, focusing on
Umeco and its 3 divisions, but
Allowing the flexibility to retain
existing brand names. The
divisions carry the divisional
descriptor and the subsidiary
companies carry the group and
divisional descriptor - raising the
profile of the group.
Umeco plc
Case study

15. Communicating strategy
The unified group brand identity.
Only one subsidiary, for
commercial reasons, has retained
their existing brand colours.
Umeco plc
Case study

16. Communicating strategy
The rollout of the identity was
fast-track - we designed an
online guidelines manual and
downloads site for instant access
to logotypes, artwork and
templates.
“These have proved to be
enormously practical tools that
have helped the companies
make the transition with
minimum pain”.
Umeco plc
Case study

17. Communicating strategy
In addition to the guidelines and
downloads we also provided
support in the form of a hotline
for the initial implementation
stage, as well as designing
brochures, advertisements,
website, presentations and
other materials for the launch.
Umeco plc
Case study

18. Strategic repositioning
of a division
Soon after the introduction of the
new group brand identity Umeco
sold it’s Repair and Overhaul
division to focus on supply-chain
management and advanced
composite materials. This led to a
review of the components division
which specialised in supply-chain
management.
Umeco plc
Case study

19. Strategic repositioning
of a division
By creating many different options
for service branding including the
name of the division and the
service brands we were able to
contribute to the strategic thinking
process. The result led to a
restructuring of the companies in
the Umeco Components division
into one global brand, Pattonair,
with three distinct service brands.
Umeco plc
Case study

20. Umeco plc
Case study

21. • Map Airports investment in Copenhagen & Brussels
• airports bought by Ontario Teachers’ pension plan,
• name and identity created for launch at point of completion
• of acquisition

22. • aerospace and defence sector
• new: management, vision and strategy
• new values, name and identity

23. • BBA Aviation plc
• Demerger of non-core business
• New name and brand identity

24. • a Sodexo/Labco joint venture company
• joint venture corporate brand positioning
• new name and brand identity

25. • a Sodexo company
• brand repositioning
• new name and brand identity

26. • international business
• international corporate identity

27. • Danish brand now part of Hunter Douglas
• blind manufacturer
• brand repositioning

28. • management consultancy - Healthcare sector
• new brand identity

29. • management buy-out from Rathbone Trust
• new name and corporate brand identity
• now focused on the logotype Hawksford

30. • fast growing bakery
• new brand identity
• new range of product brands

31. • one of the UKs leading financial brands
• old fashioned image
• new name and brand identity

32. • management buyout from ICI
• new name and brand identity

33. • Italian law firm based in Rome and Milan
• new brand identity

34. • division of Morgan Crucible plc
• disparate divisional group identity
• new name and international brand identity

35. • Management consultancy
• new brand identity

36. Contact
• Chris Smosarski
• chris@altura.uk.com
• www.altura.uk.com
• +44 (0)7768 927 427