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Hi, Along with many other organisations and communities we want you to
participate in the UK’s first annual ‘Good Weekend’ and help introduce
millions of people across the UK to the many inspiring activities, events and
experiences they can attend and participate in every week of the year.
We already have a growing movement with organisations and communities
inspiring people to Do More - connecting, learning, be active, giving, reflection
and laughing – The Yes Tribe, School Of Life, Escape The City, Project
Awesome, Sunday Assembly, 5x15, Secret Cinema, The Idler together with
London’s coffee shops and cycle clubs and the movements around
mindfulness, hygge and micro-adventures to name just a very few.
With many people struggling with the end of the traditional measures of
success and happiness; job, financial and home security, ‘A Good Weekend’
is an annual opportunity to introduce millions more to the positive experiences
available through spending time doing activities with likeminded people.
A Good Weekend
‘A Good Weekend’ is the first of an annual four-day event that celebrates UN
International Day Of Happiness by making it as simple as possible for people
to try doing something new. There is no central venue, activities will take
place everywhere and anywhere around the UK.
The Weekend will offer everyone, including beginners, easy access to
workouts, coffees, talks, comedy, adventures, movies, gigs, art, food, skills,
hobbies, rides, walks, workshops…Introductions to new friends and lifes’
This annual event is founded by Chris Ward, currently working with Richard
Curtis and the team at http://www.project-everyone.org to make the world
aware of the UN http://www.globalgoals.org. Previously Chris has been
Creative Director of Comic Relief, Director on the legacies of the 2010 World
Cup and 2012 Olympics and has created campaigns for BBC Children In
Need and the Nelson Mandela Foundation.
Most organisations and communities who offer cool activities are participating
- by either offering tickets for an event they are already holding or by creating
a special introductory / sample event between Friday 17th
– Monday 20th
March 2017 and making it free or buy one get one free for attendees.
The aim is that ‘A Good Weekend’ will provide a fun and inspiring long
weekend for millions whilst introducing them to regular ongoing events and
‘A Good Weekend’ celebrates UN International Day Of Happiness and is a
collective action by those involved towards achievement of UN Global Goal 3
– ‘Good Health and wellbeing’. With too many people suffering stress, anxiety,
depression, and loneliness it is awareness and easy access to these activities
and communities that can provide much-needed positive experiences. We are
working with the appropriate charities to ensure ‘A Good Weekend’ maximises
its impact towards achieving good health and wellbeing for all.
Have ‘A Good Weekend’ with BRAND X
We have the opportunity for relevant brands to sponsor ‘A Good Weekend’.
We are looking to work with relevant brands who connect with the thousands
of organisations offering activities to their current communities and the
millions of new people ‘A Good Weekend’ is set to attract.
Headline sponsorship and individual section sponsorship are available
Have ‘A Good Weekend’ with Brand X
Mind – mindfulness, coaching, counseling, yoga, retreats etc.
Body – gyms, outdoor fitness, running, cycling, walking
Skills – creative, cooking, barista, night classes, photography
Around Town – coffee shops, art galleries, cinema, theatre, gigs.
Out Of Town – micro adventures, mini breaks,
Cozy Weekend – books, music, box-sets, pubs
We are also securing ‘A Good Weekend’ Partnerships with businesses who
provide infrastructure - website, ticketing etc.
There is also an opportunity for one ‘A Good Weekend’ Media Partner.
As well as the above, Chris Ward has also written a best selling book; ‘Out Of
Office’, represented GB in the amateur world cycling championships, created
the London Coffee Stops Tube map and Awards and previously founded two
London marketing agencies. He has also been named one of London’s most
inspiring people and one of the most important part-time workers in the UK.
We are a non-profit organisation. Income will be generated in this first year
through securing appropriate sponsorship.
We are currently signing up organisations and sponsors. ‘A Good Weekend’
will be announced on (Blue) Monday, January 23rd
and the public launch will
be on Monday 27th
February, when all booking information goes live and the
public campaign begins. This provides for 3-4 weeks of high-level publicity.
We will be securing a media sponsor to support this.
Please let us know if you would like to discuss further. ‘A Good Weekend’ will
be the annual event for a movement that your brand can help grow. A
movement of organisations and young communities sharing good times with
UK 2017 is the first event in what is set to become a much-needed fun and
inspiring annual global event for tens of millions.
It would be great if you would like to be involved in achieving that.
Thank-you for your consideration.
0044 7932 746 591
Examples of large organisations and communities that offer activities
THE SCHOOL OF LIFE https://www.theschooloflife.com/london/
5X15 STORIES http://5x15.com
THE YES TRIBE http://sayyesmore.com/#home
PROJECT AWESOME http://www.projectawesomehq.com
ESCAPE THE CITY http://www.escapethecity.org
LONDON DYNAMO http://londondynamo.co.uk
SUNDAY ASSEMBLY http://www.sundayassembly.com
Media coverage for mindfulness
Small selection of books about Hygge available this Christmas