Social Media Principles
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Presentation for Social Media Jungle at CES 2009 on Wednesday January 7, 2009.
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Social Media Principles
- 1. Social Media Principles A conversation and a discussion on the Social Media Principles Chris Heuer Founder, Social Media Club Creative Catalyst, AdHocnium
- 2. Welcome to the social world... • Welcome to the era of conversation • Spin doesn’t work, people smell BS a mile away, and they tell their friends (and everyone else) to avoid it • Advertising isn’t eective anymore, no one is watching the ads and no one cares • People want to talk to people, not marketing and communications professionals • The Cluetrain is well on its way to the future, are you on it? http://cluetrain.com/
- 3. Social Media is tearing down the walls that keep us apart and changing the rules that have kept us from being human inside our companies.
- 4. There is no secret sauce...
- 5. It’s not about pulling levers getting results Being social is a way of thinking from which you can create new opportunities to talk WITH your audiences and get the cash register ringing BECAUSE you are being helpful and focused on them, not yourself
- 6. photo by Dave Gray - Xplane http://flickr.com/photos/davegray/82865014/in/set-1776148/ It’s more art then science How do you use the brush?
- 7. Your perspective and your attitude is what will determine success or failure...
- 8. Which is why I think these Social Media Principles are where we must start.
- 9. The Social Media Principles • Be Human • Be Aware • Be Honest • Be Respectful • Be a Participant • Be Open • Be Courageous
- 10. Be Human Don’t Just Be Human, Be Yourself
- 11. Be Aware Don’t Just Be Aware, Be Smart
- 12. Be Honest Don’t Just Be Honest, Have Integrity
- 13. Be Respectful Don’t Just Be Respectful, Live by the Golden Rule
- 14. Be a Participant Don’t Just Be a Participant, Contribute Value
- 15. Be Open Don’t Just Be Open, Be an Agent of Change
- 16. Be Courageous Don’t Just Be Courageous, Be Willing to Fail
- 17. Chris Heuer chrisheuer.com adhocnium.com socialmediaclub.org twitter.com/chrisheuer flickr.com/chrisheuer delicious.com/chrisheuer chris@socialmediaclub.org m.408.834.0884
- 18. BackUp Slides (just in case)
- 19. Great Products aren’t sold, they’re bought “Advertising is the tax you pay for mediocre products.” - Peter Hirshberg Chairman, The Conversation Group photo by chris heuer