Avoid these 9 website redesign horrors! Get more info on how to avoid them by downloading the free PDF "blackpaper" here: http://www.widerfunnel.com/blackpaper-horror-stories

1. The Top 9 Website Redesign
Nightmares to Vanquish!
Are you considering a
website redesign?
Beware the horrors that plague
traditional revolutionary redesigns.
Zombies
Zombies move mindlessly in large
packs, drawn in by any random
noise or movement. Website
Redesign Zombies also travel in
groups, slavishly following so-called
“best practices” without ever testing
if they truly apply to their own
circumstances.
To help preserve their body, a
Mummy’s brains and innards are
removed. Website Redesign
Mummies are always wrapped up
in following the “the shiny new
tactic.”
%
49
Only
of website redesign projects
finish and launch on time.
Mummies
Princesses
Gremlins
Given their small size and ability to
hide, Website Redesign Gremlins
are difficult to spot. Even if your
conversion rate could have the
potential to be lifted, these gremlins
could be hiding in areas and
causing your overall conversion rate
to drop.
The Princess doesn’t have to
actually accomplish anything. Your
website, on the other hand, does.
By using the Goals Waterfall,
Conversion Champions maintain a
direct line of site from the website’s
goals up to business goals.
Scary HiPPO
HiPPO? No, not the savannah, mudrolling type of hippo. I’m talking
about the highest-paid person’s
opinion. When crucial decisions
about your website redesign aren’t
challenged or supported by data –
you’re about to be crushed by the
Website Redesign HiPPO
Frankenstein’s
Monster
Once a major redesign is started,
every department will have an
opinion, and will want to control it
or get their content front and
center on the home page.
Vampire
The Website Redesign Vampire is
smooth-talking and charismatic. No
only do they suck your budget, they
don’t stick around for long. They
love you and leave you until the
next redesign cycle.
%
24
Only
of marketers are
extremely happy with their
last website redesign
The Scope Creep
The Invisible Man
There are a load of creeps lurking
around on Halloween, but the
scariest website redesign creep is
Website Redesign Scope Creep.
What starts off as a simple change
becomes more complicated as
different people clamor for new
features.
A full-scale website redesign can
often affect web page URLs, the
underlying code, and the
distribution of content – all of which
can have a negative impact in your
hard-won SEO ranking – turning
your new site into a Website
Redesign Invisible Man!
Free 21-Page Blackpaper Download
Learn how to overcome these website redesign ghouls.
Read the full blackpaper: Website Redesign Horror Stories,
The Top 9 Nightmares to Vanquish
Download Now:
http://www.widerfunnel.com/blackpaper-horror-stories
Brought to you by
*Source: “You Should Test That!” by Chris Goward, ISBN: 978-1118301302
**Source: WiderFunnel Blog, Introduction to Evolutionary Site Redesign
***Source: The Science of Website Redesign, Hubspot