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Welcome To Product Management... Hope You Survive The Experience!

Product Managers live in the nexus of business, technology, and design -- and the resulting tension can harm the PM, the products, and the business if left unchecked. This presentation focuses on how the strategies product people use to understand markets, customers, and users can also be utilized to successfully navigate life inside the workplace.

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Welcome To Product Management... Hope You Survive The Experience!

  1. 1. About me… l 10+ years Web, mobile PM by accident l l
  2. 2. Product management “welcome wagon”
  3. 3. PM functions Applications inside the company Examples
  4. 4. What does a Product Manager do?
  5. 5. Product Managers define the right stuff to make.
  6. 6. Product Managers understand the big picture
  7. 7. Ask relevant questions
  8. 8. Get inside customers’ minds
  9. 9. Anticipate the future
  10. 10. Seek effective elegant customer-oriented solutions to problems that matter
  11. 11. Collaborate cross- functionally with people who don’t naturally see eye-to-eye
  12. 12. Business DesignTechnology
  13. 13. Organizational and relational challenges abound
  14. 14. Paralyzed, disengaged, lost
  15. 15. Swallowed by other groups
  16. 16. Ripped apart by politics
  17. 17. You can balance these competing interests.
  18. 18. 1. Big picture 2. Relevant questions 3. Inside their minds 4. Anticipate future 5. Solving problems that matter 6. Collaboration
  19. 19. There’s always Plan B
  20. 20. Big Picture - Corporate
  21. 21. Relevant Questions – By Department
  22. 22. Inside Their Minds – By Stakeholder
  23. 23. Anticipate the future
  24. 24. Repeat: Solving Problems That Matter Solving Problems That Matter
  25. 25. Me YouUs
  26. 26. A Little Tension Is Required
  27. 27. Real Life Examples
  28. 28. Sales to Product “We’re failing because of you…”
  29. 29. Engineering to Product “We’ve got this; you manage JIRA…”
  30. 30. CEO to Product “Stop doing this; do that instead…”
  31. 31. Market Understanding + Internal Understanding Honest Storytelling Success =
  32. 32. ChristopherCummings.com Visit Product Management Meets Pop Culture at Follow me on Twitter @chriscummings01
  33. 33. All images copyright and trademark their respective owners.

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