Mobile is here #dealwithit Snapchat is an incredible platform with a number of creative opportunities for both individuals and brands. However, it's hella hard to use. So we're going to have some dranks and break down the app: 1) Why it's important to understand different mobile platforms such as messaging apps. 2) How Snapchat works. 3) Features you may not be aware of. 4) A couple examples of things brands have done. For example, an incredible observation has been made about the interaction design model of Snapchat and why influencers are leaving Vine for Snapchat. It's because of the KPIs of the platform and level of engagement from users. Except, it won't be boring like bullshit bizzy buzz doublespeak. Snapon, Chris Allick

1. Snappin’ &
Sippin’
Sosia Bert, Chris Allick, & Laura Oringer
Mother New York 2015

2. Snapchat
• Who gives a shit?
• Basic Functionality
• Tips & Tricks
• Some Shit Brands Have Done
(Outline)

3. Who Gives a Shit?

4. Snapchat
• 100 Million Daily Users
• 65% of Users Upload Photos
• 70% Women & 2X More
Millennials (18 - 24) Than Any
Other Social Network
• 700 Million Images a Day
• 8,796 Photos Shared every Second
(Fun Facts)

5. SnapchatI WANT YOU
INSIDE ME!
Mark “I Only Eat
Things I Kill
Myself”
Zuckerberg

6. SnapchatI WANT YOU
INSIDE ME!
Mark “I Only Eat
Things I Kill
Myself”
Zuckerberg

7. Snapchat
56% Growth in 2014 making it the
fastest growing messaging app.
People are making and engaging in
new media, sharing spreading
ideas, building communities, and
sending awkward dick pics…

8. SnapchatYOU’RE
INSIDE
ME…
Evan “Small Lips”
Spiegel

9. Basic Functionality

10. Snapchat
• Photos/Video/Chats/Who’s Looking
• Drawing
• Live Stories / Discover
• Filters / Geo-Tags / Branded Filters
• Ads/Influencers
• Vine -> Snapchat
• KPI Engagement
(Basic Functionality)

11. Snapchat

12. Snapchat
• Photos
• Video
• Chats
• Who’s Looking
(Basic Functionality)

13. Snapchat
(Basic Functionality)
• Drawing

14. Snapchat
• Live Stories
• Discover
(Basic Functionality)

15. Snapchat
• Filters
• Geo-Tags
• Branded Filters
(Basic Functionality)

16. Snapchat
• Ads
• Influencers
• Vine -> Snapchat
• KPI Engagement
(Basic Functionality)

17. Tips & Tricks

18. Snapchat
• “Facetime”
• SnapCash
• SnapCode (QR Code / GIF)
• “Add Near By”
• Posting to Live Stories
• Points System / Friend Emoticons
(tips & tricks)

19. Snapchat

20. Snapchat
• “Facetime”
(tips & tricks)

21. Snapchat
• SnapCash
(tips & tricks)

22. Snapchat
• SnapCode (QR Code / GIF)
(tips & tricks)

23. Snapchat
• “Add Near By”
(tips & tricks)

24. Snapchat
• Posting to Live
Stories
(tips & tricks)

25. Snapchat
• Points System
• Friend Emoticons
(tips & tricks)

26. Some Shit Brands
Have Done.

27. Snapchat
(Taco Bell - Live Snapchat Movie)
• 70K People Added Taco Bell on
Snapchat
• 1 Year Later Still Most Popular
Brand on Snapchat
• 74 Million Views
• 90% of followers viewed the film
in it’s entirety.

28. Snapchat
(WWF - #LastSelfie)
• Monthly Donation Goal Met in 3
Days.
• Used Assets Across Twitter/
Facebook/Snapchat/Instagram
• A Reach of 120 Million People
Across Twitter Alone.

29. Snapspiracy
“Snapchat has essentially created
a new language that only people
under the age of thirty can hear.
Like a dog whistle for teens,
except with more pictures of
dicks and boobs.”
- ANDREW RAJARAM
(Final Thought)

30. Thank You
Sosia Bert, Chris Allick, & Laura Oringer
Mother New York 2015