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Brand + Digital
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BUILDING MEMORABLE EXPERIENCES                                           5                                 Brand + Digital
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• Blogger outreach tends to focus on only identifying and  engaging top-25 influential bloggers• Out of those 25, maybe 3 ...
• The initial blast is akin to speed-dating• Most good pitches don’t require a personal relationship• Success depends on f...
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Internet rule #34 - If it exists there IS porn of it                                                                21    ...
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11Brand + Digital

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