Franchising (by Matt and Suh-Hee)
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This is the presentation file that Matt Mosley and Suh-hee Choi designed for the HTM681 (advanced hotel management) presentation at Purdue University (West Lafayette, IN, USA)
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Franchising (by Matt and Suh-Hee)
- 1. January 20, 2009 Matt Mosley Suh-hee Choi Franchising HTM 681 First Topic Department of Hospitality and Tourism Management Purdue University
- 5. Benefits Barbara Beshel, 2001, An Introduction to Franchising, IFA Educational Foundation
- 11. Previous Research Control system What Motivates Franchising? • Comparing franchised / independent restaurants • Resource Scarcity ( The effect of resource scarcity on the proportion of franchised outlets) Which industries are more franchised? Which regions are more franchised? Moral issues
Editor's Notes
- http://ecfr.gpoaccess.gov/cgi/t/text/text-idx?c=ecfr&sid=a4d5f9ffd8a3223b1a1af177ce1fca18&rgn=div5&view=text&node=16:1.0.1.4.50&idno=16
- http://www.franchise.org/uploadedFiles/Franchise_Industry/Resources/Education_Foundation/FW%20Dec07%20p42-44.pdf
- http://franchise.org/uploadedFiles/Franchise_Industry/Resources/Education_Foundation/Intro%20to%20Franchising%20Student%20Guide.pdf
- http://franchise.org/uploadedFiles/Franchise_Industry/Resources/Education_Foundation/Intro%20to%20Franchising%20Student%20Guide.pdf
- http://franchise.org/uploadedFiles/Franchise_Industry/Resources/Education_Foundation/Intro%20to%20Franchising%20Student%20Guide.pdf
- Combs, J. G., Michael, S. C., & Castrogiovanni, G. J. (2004). Franchising: A Review and Avenues to Greater Theoretical Diversity. Journal of Management, 30 (6), 907-931. Lafontaine, F. (1992). Agency theory and franchising: some empirical results. RAND Journal of Economics, 23 (2), 263-283.