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Taco Bell
ADV 492 Final Project
Zachary Chmill
Client History
 5,800 Restaurants in the U.S.
 80% are owned by independent
franchises.
 Founded March 21, 1962 by Glen
Bell at the age of 25.
 Bought by PepsiCo in 1978 and
grew rapidly.
 Revenue of 1.9 billion USD in
2009.
Challenges & Goals
 People do not believe in the quality
of Taco Bell products
 Show people about great deals
compared to other fast food chain
restaurants.
 Convince people that service is of
better quality and speedier than
other fast food chain restaurants.QuickTime™ and a
TIFF (Uncompressed) decompressor
are needed to see this picture.
Facebook
 Fans of Taco Bell can post their
thoughts on different food Taco
Bell has to offer.
 Can receive feedback from fans on
what types of deals Taco Bell
should include on their menu.
 Restaurant Locator Feature.QuickTime™ and a
TIFF (Uncompressed) decompressor
are needed to see this picture.
Twitter
 Announce new location openings
 Announce new deals and coupons
 People could print off coupons
directly from Taco Bell off from
Twitter
 Twitter would create a strong
“buzz” around everything going on
with the Taco Bell company.QuickTime™ and a
TIFF (Uncompressed) decompressor
are needed to see this picture.
Blogging
 Talk about different community events
Taco Bell has sponsored or been a part
of.
 Stories that Taco Bell are involved in that
would not be located on their website.
 Would shed a positive light on Taco Bell
 Also could just talk about different
entertaining events that Taco Bell has
been a part of.QuickTime™ and a
TIFF (Uncompressed) decompressor
are needed to see this picture.
Public Relations
 Promote events and activities to
show that Taco Bell wants to be
part of the community
 Also can do press releases
announcing charitable donations,
etc.
QuickTime™ and a
TIFF (Uncompressed) decompressor
are needed to see this picture.
Strategy Evaluation
 Google Analytics
 Adwords would be used late night and
geared towards a younger crowd
 Twitter Analytics
 Allows you to see which tweets caused
people to have a reaction on twitter.
 + Other web history applications to see
what people respond to and why.
QuickTime™ and a
TIFF (Uncompressed) decompressor
are needed to see this picture.
Budget Allocation
 Spread out evenly among most of
the media networks.
 Special emphasis on Blogging and
Public Relations.
Timeline
 Heavily advertise throughout the
whole year.
 Possibly more advertising in
summer months with a pulsing
media schedule.
QuickTime™ and a
TIFF (Uncompressed) decompressor
are needed to see this picture.

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Taco Bell ADV492

  • 1. Taco Bell ADV 492 Final Project Zachary Chmill
  • 2. Client History  5,800 Restaurants in the U.S.  80% are owned by independent franchises.  Founded March 21, 1962 by Glen Bell at the age of 25.  Bought by PepsiCo in 1978 and grew rapidly.  Revenue of 1.9 billion USD in 2009.
  • 3. Challenges & Goals  People do not believe in the quality of Taco Bell products  Show people about great deals compared to other fast food chain restaurants.  Convince people that service is of better quality and speedier than other fast food chain restaurants.QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture.
  • 4. Facebook  Fans of Taco Bell can post their thoughts on different food Taco Bell has to offer.  Can receive feedback from fans on what types of deals Taco Bell should include on their menu.  Restaurant Locator Feature.QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture.
  • 5. Twitter  Announce new location openings  Announce new deals and coupons  People could print off coupons directly from Taco Bell off from Twitter  Twitter would create a strong “buzz” around everything going on with the Taco Bell company.QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture.
  • 6. Blogging  Talk about different community events Taco Bell has sponsored or been a part of.  Stories that Taco Bell are involved in that would not be located on their website.  Would shed a positive light on Taco Bell  Also could just talk about different entertaining events that Taco Bell has been a part of.QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture.
  • 7. Public Relations  Promote events and activities to show that Taco Bell wants to be part of the community  Also can do press releases announcing charitable donations, etc. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture.
  • 8. Strategy Evaluation  Google Analytics  Adwords would be used late night and geared towards a younger crowd  Twitter Analytics  Allows you to see which tweets caused people to have a reaction on twitter.  + Other web history applications to see what people respond to and why. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture.
  • 9. Budget Allocation  Spread out evenly among most of the media networks.  Special emphasis on Blogging and Public Relations.
  • 10. Timeline  Heavily advertise throughout the whole year.  Possibly more advertising in summer months with a pulsing media schedule. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture.