The document provides an overview of Apple's structure and ownership as a media company. It discusses that Apple was originally founded by Steve Jobs, Steve Wozniak, and Ronald Wayne and is now a publicly owned company. It also outlines Apple's organizational structure with 10 senior vice presidents and describes its main competitors as Microsoft and Samsung. One controversy discussed is Apple accusing Samsung of copying the iPad design, which led to a UK court ruling against Apple.

1. Media Company Case
Study
Task 1 Understand the structure
and ownership of the media sector
Chloe Whittle

2. Apple
Apple is an American international corporation
which designs and sells electronics. It now has
telecommunications also making the brand more
popular through out the world. It’s famous for
Macintosh
iPod
iPhone
iPad.
Apple is the 3rd largest phone company after
Samsung and Nokia.

3. Who owns Apple?
Since Steve Jobs has died the company has become
a public owned company where anybody can buy
shares due to the fact that the company's so big and
global.
The original founders where Steve Jobs, Steve
Wozniak and Ronald Wayne.

4. How is it organized?
The company is vertically integrated company and
its athere are 10 Senior Vice Presidents: CFO, COO,
Operations, Hardware Engineering, Software
Engineering, iOS software, Worldwide Product
Marketing, Industrial Design, Retail and General
Counsel.

5. Competitors
Apples competitors are for the computer section
are Dell, or Microsoft. Microsoft are Apples biggest
competitors and have been for years which is why
Apple try and come up with more ideas how to
reach out to more audiences.

6. Customers
 Apples customers are a range of ages
from teens to adults with each apple
product appealing to them in one way or
another.
 However Apple tend to target an audience
with a acceptable income due to the fact a
lot of their products are quite dear.

7. Contraversy
One of Apples big competitions was the Samsung’s tablets and
because of this Apple accused Samsung of copying their iPad.
However a UK court judge said that the Samsung’s tablets weren’t
cool enough to be copies of the iPad and then ordered Apple to
make a public apology to Samsung however they did now. Apple
continued to avoid making an apology so therefore this attracted
more attention towards the matter and more exposer which then
ended up with Apple paying Samsung's legal fees on top of
apologising.