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The power of visual thinking bits and pieces

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The power of visual thinking bits and pieces

  1. 1. The power © Renault 1
  2. 2. Graphic facilitator Collaborative workshops Dr. Chloé Renault « The antecedents to solution success » Dissertation Award © Renault 2
  3. 3. Source: http://www.jocelynwallace.com/visual-thinking-terms-explored
  4. 4. Why do we care? © Renault 4
  5. 5. We need people… To remember the story To better collaborate To connect the dots To understand complex content To be creative
  6. 6. Different ways to use it ! © Renault 6
  7. 7. Me myself and I (at first) Visual Note taking
  8. 8. Visual
  9. 9. Me and others… Graphic facilitation
  10. 10. Me, myself and many others… Graphic recording
  11. 11. Me to others Visual presentations
  12. 12. • Lego pitch • Dropbox • Dissertartion example
  13. 13. The dissertation 5 years of my life – 75 folders – 67 dofiles – 546 surveys- 2 countries – zillions of hours of works – 21 versions of the manuscripts – 220 pages – 35 interviews – more than 100 hours participative observation …. = Huge complexity !
  14. 14. Dissertation Abstract Major manufacturing firms are currently undergoing an important strategic move by developing complex customer solutions next to their existing product offerings (Matthyssens and Koen 2008; Tuli et al. 2007; Ulaga and Reinartz 2011). Though managers and consultants alike think that “solutions could be the answer”(Foote et al. 2001), the actual business track record as well as existing academic literature emphasize how difficult and challenging a venture solution businesses are. This dissertation contributes to understanding the antecedents to solution business success at the contractual level by investigating two solution-specific challenges being (1) risk management and (2) extensive inter-organizational collaboration (Ulaga and Reinartz 2011). First, this dissertation proposes an agency-based conceptualization of complex customer solutions which acknowledges risk as a core element in solution contracts and identify risk management capabilities necessary for the solution provider’ success. Second, this dissertation investigates how manufacturing firms can leverage their existing channel partners to achieve successful solution execution, analyzing value co-creation in triadic constellation (Normann and Ramirez 1993). This dissertation builds on an extensive qualitative work and triadic data coming from (1) a manufacturing firm marketing solutions, (2) its solution clients and (3) the channel partners acting as subcontractor for this manufacturing firm. Keywords: complex customer solutions, service strategies in B2B; risk management, goal alignment, value co-creation, value constellation, inter-organizational collaboration,
  15. 15. The craftman The juggler Other organisation Solution provider The king Solution client 28
  16. 16. ? Solution Provider How can manufacturing firms best leverage their channel partners in solution execution? © Renault 29
  17. 17. Research Questions 1 What are the consequences of adding a subcontracting organization to the solution execution network? Solution Provider ? Solution Client Subcontracting Channel Partner 30
  18. 18. Me and others Visual tools
  19. 19. Visual templates
  20. 20. Visual explorer
  21. 21. How to DO it? © Renault 37
  22. 22. • Material • A few rules on the page… • Fonts
  23. 23. On the web • Doodle • Google images
  24. 24. Extra readings © Renault 40
  25. 25. If you want to read about it !
  26. 26. Sticky messages are….  Simple ( core+ compact)  Unexpected  Concrete  Credible  Emotional  Story

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